Marketing/Social Media and Events Guru
Resume:
RENEE M. PALMER
************@***.***
SUMMARY of QUALIFICATIONS
Innovative business development/client relations professional, with 20+ years of measurable success in targeting and securing key accounts while fostering existing client relationships. Extensive experience in project management, marketing, event management and client services, leading teams to produce notable increases in revenue and brand/product awareness. High adaptability has allowed me to gain valuable experience with the leaders of various industries while increasing company exposure.
PROFESSIONAL EXPERIENCE
Independent Consultant 2008-Present
Providing consulting services to businesses, non-profit organizations and political entities. Projects include strategic planning, CRM and marketing strategies. Manage event planning and onsite event execution, contract negotiation and product placement/presentation. Non-profit focus on fundraising/grant identification, volunteer coordination, facilitation of sponsor/partner relationships and compliance.
Project Manager, Keisha Lance-Bottoms for Mayor Campaign 2017
Marketing/Business Development, Route 30 Promotions 2013-2016
Project Manager/Recruiter, City of Atlanta - Department of Aviation 2015
Social Media Marketing Manager, AT&T 2014
Sponsorship/Advertising Sales Executive, GWCC 2013-2014
Project Manager, Dax Lopez for Judge Campaign 2012
Business Affairs Manager, Precise Communications 2017 – 2019
Created an operational foundation for this boutique public relations firm. Implemented defined business processes and protocol, including expense reporting and reimbursement procedures; identified and activated streamlined HR procedures. Conducted assessments of and provided recommendations for company’s payroll and accounting systems. Sourced vendors who provide opportunities for savings while increasing efficiencies with upgraded payroll processing, formalized new hire onboarding and establishing account relationships with suppliers of frequently purchased product and services such as office supplies and printing, photography and catering services. Act as project manager for various aspects of client engagements including Black Enterprise Women of Power Summit and Entrepreneurship Conference and National Association of Black Journalists (NABJ) National Conference and Career Fair.
ChoicePoint,Inc. 2005-2008
Project Manager, Special Programs
Responsible for creation and implementation of project plans which included marketing, training and revenue for new products and services. Facilitated internal training to sales teams. Implemented and led customized product presentations for specific client base and prospects. Served as company representative at industry trade shows and conferences. Responsible for market analysis to determine competitive advantage, product/service placement, and key selling points. Project revenue goals ranged between $1-5M.
Opportunity Development Analyst, Marketing Communications
Managed project to initiate, create and implement creation of formalized process plan resulting in shortened response cycle times and improved efficiency. Created branding and packaging standards initiative. Handled composition of division’s responses for RFPs, RFIs, quotes and bids for background/drug screening programs. Composed and edited marketing collateral. Maintained company information RFP portal, including company history, financials and product/services detail.
Client Satisfaction Manager
Manage a team of 8-10 Client Satisfaction Representatives with operational functions, including account set-ups, establishment of user log-on information for various reporting systems and escalated troubleshooting for resulting in increased client retention and satisfaction for premier customer base including Georgia Aquarium, Coca-Cola contractors and MATRIA Healthcare. Responsible for Client Satisfaction assignment for all business placed in the Atlanta Employment Service Center. Personnel management functions including hiring and talent development. Additional tasks included leading face-to-face client meetings including quarterly account reviews, implementation and systems training. Branch Manager, ACT-1 Personnel Services 2003-2005
Provided strategic leadership while supervising day-to-day activities including recruiting, interviewing, hiring, on-going coaching and meeting division sales goals. Responsible for business development and client relationship management. Managed and executed effective marketing and strategic sales plans through assessment and analysis of marketing trends across clients’ various industries. Led monthly P&L discussions to drive individual and team accountability, resulting in office achieving first profitable months in over three (3) years.
Regularly attended and actively participated in professional and community organizations and events resulting in marked increase of brand recognition
Facilitated weekly training of company-mandated processes and procedures, allowing office to achieve inaugural ISO 9000 certification
Managed office upgrade of testing systems and office equipment to enhance effective and efficient branch operations, including applicant processing and document management and storage
Delta Air Lines, Inc. 2000-2003
Buyer – Corporate Support Sourcing, Supply Chain Management
Responsible for the procurement of various products and services through a strategic sourcing process which included RFP/RFI composition and response assessment, negotiations and supplier selection. Other project management responsibilities included supplier management, facilitation of stakeholder meetings and project reviews, monitoring of implementation and contract compliance; identification and implementation of opportunities to reduce TCO and generate non-transportation revenue; and assurance of internal customer satisfaction.
Led company’s first on-line reverse auction bid to streamline IT contract supplier base from 54 agencies to 6 preferred providers, including 3 diverse contract/contingent staffing firms. Based on historical data, trended savings estimated at over 25%
Re-negotiated terms with single source furniture supplier to increase company discount by 5% while reducing the standard delivery schedule from eight weeks to six weeks.
Assistant to the Director – Technology Sourcing
Supported Director of Technology Sourcing. Managed office-related accounts, including Xerox, Federal Express and Boise Office Products. Responsible for key aspects of special projects including Supply Chain Management (SCM) website and co-coordinator for SCM All-Hands meeting, managing photography layout and presentation. Attained CPM certification and promoted to buyer within one year.
The Coca-Cola Company 1996-2000
Sr. Team Member, Marketing Works
Managed promotional projects from conception to in-market phases. For key accounts, interacted with top executives to achieve effective implementation of promotions and projects. Responsible for agency and supplier management and negotiation, assuring timely disbursement of POS displays and premium items. Reviewed and revised rule copy, photo layouts, and premium and package design for maximum effect.
Consumer Information Coordinator
Managed consumer, customer, and employee inquiries regarding product lines. Provided consumers with in-depth explanations of participation and redemption procedures for promotional programs. Summarized financial information. Assisted customers with Bottler and Fountain issues.
Ticketing Coordinator
Maintained inventory and quality control of all Company tickets and passes for the 1996 Olympic Games, valued at $7.5M. Completed order fulfillment and final reporting of ticket distribution with 99.9% accuracy. Managed worldwide sponsor ticket procurement. Developed and revised logistics for all venues. Successfully negotiated donation of unused tickets to local non-profit organizations.
Event Manager, The Fun Company 1998-1999
On-site management of nationwide corporate events, servicing 400-30,000 participants, including site development, execution and logistics. Coordinated and negotiated with suppliers and sub-contractors. Supervised volunteer staffs of 10-100, for site set-up, event day activities and break down. Worked closely with client to ensure maximum enjoyment for attendees
Promotions Assistant, L. Enterprize 1994-1996
Managed the quality and timely execution of regional and local in-store and exposition programs for consumer-packaged goods. Responsible for strategic account retention of major clients including Sara Lee, Hillshire Farms, M&M/Mars, and Nabisco. Brainstormed with client company’s account executives on POS placement and premium item disbursement. Served as point of contact for internal executives and clients regarding program status. Coordinated teams and delegated responsibilities.
Admissions Supervisor, Zoo Atlanta 1993-1994
Supervised cashier and guest relations staff of 10 -20 employees. Worked closely with Marketing department to ensure proper scheduling and display placement for optimum exposure during promotions. Effectively handled escalated guest relations issues. Analyzed attendance forecasts and managed accounting responsibilities. Oversaw scheduling and facilitation of on-going customer service and register operations training.
Sales Supervisor, Periodical Publishers Service Bureau 1991-1993
Monitored team of 7-10 telemarketers. Conducted weekly training sessions on assertive sales and marketing techniques, ensuring customer total satisfaction. Consistently exceeded daily goals by minimum of 25%. Effective presentation of periodical packages with a 75-80% closure rate.
TECHNICAL KNOWLEDGE
MicroSoft Office suite, Visio, Project and Publisher.
AS400, SalesForce and various CRM database systems.
CERTIFICATIONS AND AFFILIATIONS
SIS, Black Women’s Health Imperative, Advisory Board and Mentor
Kenny Leon’s True Colors Theatre Advisory Council
Castleberry Hill Neighborhood Association, Marketing Chairperson
Certified Purchasing Manager (C.P.M.)
Gilgal, Inc. – Volunteer, Workplace Readiness Trainer, Board Member, Advisor
Georgia Minority Supplier Development Council (GMSDC)
Georgia Women’s Business Council (GWBC)
Adopt-A-Student Program (AASP) – Mentor, School Coordinator, Program Director
The Stewart Foundation - Marketing Director/Co-Chairperson, Advisory Board
Clark Atlanta University Undergraduate Student Business Council – Committee Chair, President,
Alumni Advisor
EDUCATION and TRAINING
B.A., Business Administration - Finance concentration, Clark Atlanta University -1997
Hands on Atlanta Non-Profit Board Development Program Graduate – 2002
City of Atlanta Community Leadership Cohort - 2018
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