Sales Executive

MCCALL BENNETT-LAWRENCE

Los Angeles, CA 213-***-**** *************@*****.***

Profile

Whip-smart bootstrapper. Passionate brand amplifier. Loyal client ambassador. Fearless closer. Locked and loaded, ready to put your mission-driven product (or service) into the arms of the people that matter. Experience

Domestic Wholesale Sales Manager 03.2017 – 05.2019 Timbuktu Labs, Los Angeles, CA, United States

Explosive Growth Driver for Good Night Stories for Rebel Girls Hired to head up the domestic wholesale initiative for an independent publishing startup with no sales leads, budget, oversight, or support staff.

Victory Laps:

#5 on the New York Times bestseller list of Middle Grade Hardcover books in 4 months following sales drive. Bestseller lists measure in-store sales only.

7000% increase in wholesale buyers in 8 months

Additional 100% growth the following year (2,000 stores, many multi-location) Notable clients: Barnes & Noble, Books-A-Million, Crate and Barrel, Uncommon Goods Notable Benchmarks:

500,000 copies sold in 24 months

Association memberships gained $52 per $1 spent

Trade show revenue: $45k-$68k per show

Generated lead database of 2,500+accounts

Initiated and implemented HubSpot to scale revenue Life Lesson:

Passion is contagious. Grit gets you more than halfway there. When you believe in what you are selling, others believe in what you have to sell.

Office Culture & People Ambassador 03.2015 – 01.2016 StyleHaul, Inc., Greater Los Angeles Area, CA, United States Culture Creator to Transform Work Experience

Led the creation and implementation of outside-the-box initiatives to elevate the employee experience at a marketing services, media, and technology company widely known as an early pioneer of branded content and native advertising on digital platforms.

Victory Laps:

Learning Bytes, a lunch-and-learn program

StyleHaul Stars, an employee recognition and reward program Notable Benchmarks:

Created new and improved existing health and wellness programs, including yoga, fitness, on-site flu clinics Launched and deployed major software implementation (manual payroll to ADP) Streamlined onboarding/outboarding procedures and improved annual performance review operations Life Lesson:

Ignite change. Implement opportunity. Launch projects and products that matter. Connect people to create common goals.

Experience

National Sales Executive and Special Accounts Manager 08.2003 – 10.2008 Citysearch.com

Data-Driven Game Changer and Million-Dollar Rainmaker Blew the status quo away with forward-thinking strategies, data-driven insights, and client-first innovations at a time when local online listings companies were still replicating the White Pages sales model. Victory Laps:

First employee to earn entrance into Citysearch's President's Club Achieved $1,000,000 in billing in less than 10 months (with a significant percentage of sales driven by referrals)

Ranked in the Top 3 on the national sales charts month over month Notable Benchmarks:

Broke the mold by monetizing on-site searches for major city attractions (which later became the company's Target Profile Sponsorship product offering) Led the pack in innovation, being among the first to use keywords and other data points to target sales efforts

Tested new products as key leader on Beta Team

Implemented massive company-wide migration to Salesforce Life Lesson:

When interests are aligned, opportunities are uncovered, and ideas are fearlessly put into action, everybody wins.

Education

BSS (Bachelor of Specialized Studies), Sex and Gender Roles 09.1994 – 05.1998 Ohio University, Athens, OH, United States

The BSS degree at Ohio University is a multi-disciplinary, individualized degree program designed by the student. Courses included: biology, linguistics, psychology, anthropology, sociology, communications, history, political science, education, business, marketing, and advertising. Theatre - Performing Arts/Acting 09.1992 – 05.1994 Cleveland State University, Cleveland, OH, United States Strengths

Brand Evangelism Complex Process Implementation Business Development Revenue Generation Product Innovation Effective Collaboration Ingenious Problem Solving Indispensable Insights Client-First Marketing Strategy Social Media

/mccallbennett

@CallMeMcCall

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