Event Manager Marketing Coordinator

Marketing Specialist Events Coordinator

QUALIFICATIONS PROFILE

Seasoned, highly organized, and performance-focused professional, with experience in all facets of marketing management, encompassing graphic design, rebranding, and advertising. Equipped with proven expertise in achieving corporate goals and objectives by maintaining quality business relationships; completing multiple tasks within set-forth deadlines; as well as developing and executing innovative marketing methodologies. Armed with excellent communication and time management skills essential in building rapport with various individuals and professionals of all levels. Proficient with Adobe Creative Suite.

AREAS OF EXPERTISE

Event Planning

Multimedia Presentations

Project and Budget Management

Strategic Planning and Implementation

Photography, Video Production, and Editing

Email Campaign and Webinar Development

PROFESSIONAL EXPERIENCE

Global Senior Marketing Specialist Troy, MI

Magna Exteriors Jan 2016–Jan 2019

Efficiently managed all facets of marketing operations, such as trade show and meeting coordination and preparation, involving budgeting; logistics; booth layout design; graphics design of signage; onsite setup and teardown; giveaways; booth staff coordination; and accommodations.

Interacted with director of marketing regarding the implementation of division rebranding by updating brand positioning videos and messaging in cooperation with external agency.

Created graphic design of marketing, sales, and product development through application of advanced skills in InDesign, Illustrator, and Photoshop, including brochures, sell sheets, advertisements, display booths, and banners.

Performed product and on-site photography and videography at plant locations as well as final production.

Communicated with outside marketing vendors while coordinating website management, print, and collateral.

Provided oversight with summer marketing interns over the last three years.

Held accountability in supervising all services for global events while maintaining involvement in branding and product development.

Exemplified expertise in developing efficient corporate rebranding strategy.

Career Highlights:

Received over 15 awards within three years of tenure by directing the process for industry award submissions, including jury presentation and final display.

Successfully saved $45K yearly by moving graphic design and services in-house.

Generated innovative in-house process for printing which saved approximately $15K annually.

Revolution Lighting Technologies (Formerly Relume Technologies) Oxford, MI

Marketing Manager (Promoted from Marketing Coordinator) Apr 2012–August 2015

Produced graphic design of all marketing materials, including brochures, sell sheets, advertisements, packaging, display booths and banners, logo design, case studies, and news releases.

Spearheaded the rebranding of the organization after the acquisition of six divisions.

Took charge of generating monthly and quarterly sales and marketing reports.

Created webinar and multimedia presentations through Adobe Creative Suite utilization.

Handled email campaign development and management.

Valley Towing Products New Haven, MI

Sales and Marketing Coordinator Jan 2010–Feb 2012

Oversaw the entire trade show activities, including budgeting, logistics, personnel scheduling, setup/tear-down, and accommodations.

Led the coordination of cooperative (Co-Op) and commission programs with outside representative firms.

Acted as a main connection between major chain accounts as well as marketing and sales.

Prepared and submitted monthly and quarterly sales and marketing reports.

Earlier Positions Held:

SAFLOK Madison Heights, MI

Marketing Program Coordinator

Ash Brokerage Ft. Wayne, IN

Marketing Services Manager

Lincoln Foodservice Products, Inc. Ft. Wayne, IN

Marketing Services Specialist (Promoted from Executive Secretary)

Various Companies Michigan and Indiana

Miscellaneous Marketing and Advertising Positions

ADDITIONAL EXPERIENCE

Encore Productions International, Inc. Flint, MI

President Artistic Director 1991–Present

Administer the overall business facets of non-profit organization.

Plan and generate all advertising materials while maintaining all media contacts.

EDUCATION

Master of Business Administration Indiana University, Fort Wayne, IN

Bachelor of Science in Marketing Indiana University, Fort Wayne, IN

AFFILIATION

Member, Automotive Women’s Alliance Foundation (AWAF)

ACTIVITIES

Community Service Outreach Programs Volunteer Project Management Team Membership

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