Manager Sales

Mackenzie A. Lallo

Boynton Beach, FL ***** 561-***-****

**************@*****.*** www.linkedin.com/in/mackenzie-moravec-lallo-b943a343

BRIDGING THE GAP BETWEEN ANALYTICS AND CREATIVE

Energetic leader who delivers extraordinary results in a fast-paced global marketplace through fact-based decision making and extensive experience in conceptualizing and executing strategic initiatives

Experience in management and analytical roles within the fields of Merchandising, eCommerce, Communications, and Finance. Lead and motivate teams to identify strategic opportunities in positioning and profitability. Expertise in:

Pricing & Life-Cycle Management Organizational Readiness IT Development & Implementation Data Analytics

Marketing Strategy & Research eCommerce Marketplace Management Promotional Strategy

Inventory Evaluation Category Management Strategic & Operational Planning Financial Planning & Forecasting

PROFESSIONAL EXPERIENCE

OFFICE DEPOT, INC., Boca Raton, FL 2006 to 2019

A global Fortune 500 office supply and business solutions company with annual revenue of approximately $11B operating more than 1,400 retail stores, e-commerce sites and business-to-business sales organizations.

Sr. Manager, Promotional Strategy and Marketplace 2018 to 2019

Navigated the development and introduction of marketplace pricing while aligning and reviewing $1.3B+ in current and future promotional strategies

Analyzed and recommended strategic promotional alignment across vehicles to maximize profitability while minimizing stacking, creating a cohesive message across channels and customers, and determining the financial impacts and opportunities

Developed a strategy specific to marketplace to generate brand awareness and channel growth to $800K+ per week

Continuously reviewed marketplace competitive pricing and reacted quickly and collaboratively with functional teams to identify sales and margin opportunities across various marketplace platforms

Sr. Manager, Pricing and Analytics – Direct 2017 to 2018

Transitioned the team under a new organization and coordinated efforts between the cross-channel Pricing teams. Introducing tools to aid in the decision-making process while preparing and presenting to senior level executives

Worked with software implementation teams to roadmap requirements and customizations needed to impactfully implement strategic vision within scope of development

Coordinated and reviewed department categories to align with growth initiatives and determine areas of opportunity to improve strategic position against sales and competition

Sr. Manager, Pricing and Analytics – Clearance 2015 to 2017

Led team of five to develop a profitable strategy for $100M+ in end-of-life inventory. Forecast, tracked, and reported department level details to Executive Leadership

Reduced end-of-life inventory by over 70% while driving profitability and margin rate

Identified and managed all end-of-life inventory through margin and sell-thru rates. Coordinated price changes and meltdown strategy

Forecast and communicated with Executives, Finance, and Merchant teams to report impacts to financial plan and recommend price changes to reduce inventory levels

MACKENZIE A. LALLO **************@*****.*** PAGE TWO

Sr. Consultant, Pricing Strategy 2014 to 2015

On a team of five post-merger, focused efforts on strategic pricing while working cross-collaboratively with various teams to achieve positioning goals. Forecast, tracked, and reported performance of implemented and potential strategies

Harmonized assortments between Office Depot and OfficeMax banners to drive profitability in supplies and technology divisions while working with teams to determine go-forward assortments based on step-up strategies and COGS contributing to $200M+ in savings

Performed category reviews and optimizations for retail and digital to maximize profits, align strategies, and review product relationships. Identified and suggested areas of process improvement across banners and teams to streamline daily functions resulting in elimination of redundant processes and resources leading to $8M+ in margin

Manager, Pricing Strategy 2010 to 2014

As a team of fourteen; managing six, worked to drive profitability during challenging economic times. Helped develop and standardize new processes, drive efficiency, competitive positioning, and achieving financial targets. Expanded scope to include ad and promotional pricing

Initiated Category analysis to uncover potential opportunities and loss-leaders to drive profitability and market baskets across top grossing categories including Paper, Writing, Ink, and Toner

Utilized DemandTec to execute long and short-term strategies, identified risks, and opportunities growing incremental margin contributions $90M+

Sr. Analyst, Pricing Strategy 2006 to 2010

On a team of five, helped establish and develop the Pricing Strategy team. Trailblazed initiatives to drive profitability

Implemented price optimization competitive strategies across Retail, Web, and Catalog channels on 65K+ items resulting in $180M+ incremental margin the first year

Analyzed competitive data to maintain pricing integrity and improve customer price perception

Worked closely with cross-functional teams to develop and execute company strategies

AXERRA NETWORKS, INC., Boca Raton, FL 2004 to 2006

"The Pseudo-Wire Company®," is the leading global provider of circuit emulation and service emulation solutions over packet access networks for mobile backhaul and business service delivery.

Associate Director, Marketing and Communications

In a company of 90, traveled to multiple countries to help promote brand recognition and work with well-known Telecommunications partners. Provided support to the Sales, Finance, and Marketing roles

Drafted press releases, articles, newsletters, and white papers for international publication while handling press briefings via phone and email

Conducted telecommunications market research and prepared detailed forecasts and reports

Supervised production schedules; researched and suggested vendors for trade show promotions

EDUCATION

Bachelor of Science (BS), Marketing, Lynn University, Boca Raton, FL

Minors in Finance and Communications, Lynn University, Boca Raton, FL

ADDITIONAL QUALIFICATIONS AND ACHIEVEMENTS

Language Skills: French, Korean, Hindi Certified in Microsoft Office Three-time Merchandising Bravo Recipient

Co-Chairman Office Depot Engagement Agents Margin Finder and Pricing Analytics awards recipient

Analytical Software – DemandTec, Cognos, QL2, Rivalwatch, Ugam, Retail Data Systems, Boomerang, Optumera, ChannelAdvisor, Jungle Scout, APT

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