Social Media Digital Marketing

Gabriella Washington

Canton, MI 734-***-**** ***********************@*.************.***

Business Professional

Recent graduate with a degree in Psychology and Business, full and part-time experience and internships. Detail- oriented young professional; proficient with strong analytical, problem solving, and Microsoft Office. Communicative and personable, will learn and adapt quickly, follow direction, and serve internal and external customers with poise and professionalism.

Areas of Expertise

Account Management

Web & Print Content Development

Development of Training Materials

Brand Positioning

Public & Media Relations

Corporate written Communications

EDUCATION

Bachelor of Arts in Psychology with a minor in Business Northwestern University, June 2017

Coursework: Psychology of Personality, Statistics, Research Methods, Neuroscience, Decision Making

Master of Arts in Industrial/Organizational Psychology Chicago School of Professional Psychology, Expected: Aug 2020

EXPERIENCE HIGHLIGHTS

GENERAL MOTORS, Detroit, MI, August 2017- Present

District Digital Manager: Responsible for optimizing digital execution between GM and its dealers. Acting as a consultant to over 50 dealerships to build a stronger brand and maximize sales of Automotive product by working collaboratively with them on the development and implementation of their digital marketing plans and strategy. Evaluate, negotiate and recommend strategies based on their digital marketing needs, PPC budget and customer engagement.

Key Accomplishment: Driven leads and conversion rates up 30% in the Northeast Chevrolet Region utilizing google analytics, Ad Words, and Search Engine Optimization (SEO).

JOHN BEHR GROUP, Evanston, IL, March 2015-April 2017

Marketing and Project Manager

Marketing and new project strategies; acquiring and training employees. Responsible for all social media advertising. Collaborate with other departments to coordinate integrated communication marketing programs and activities. Coordinate marketing communications including events and social media. Maintain and improve client relationships and satisfaction, utilized conflict resolution skills to mediate client-employer relationships

Key Accomplishment: Created a 15-page training manual and led weekly training sessions for new employees

NORTHWESTERN UNIVERSITY SCHOOL OF PSYCHOLOGY, Evanston, IL, Summer 2016

Research Assistant

Recruited students for research and led a hundred experiments. Expert in SPSS software. Experience in editing over 100 videos for presentation purposes. Key Accomplishment: Grew recruitment list from 10 to 150 in 2 months without increasing incentive budget

NORTHWESTERN UNIVERSITY DEPARTMENT OF AFRICAN-AMERICAN STUDIES, Evanston, IL, 2013 – June 2017

Clerical Aid - Led daily clerical and administrative operations. Assist financial coordinator with cash receipts and deposits, track spending, and student reimbursements. Manage and build dossiers for professors up for tenure. Designed and implemented marketing strategies for special guest lecturers

Key Accomplishment: Directed and organized over 40 events with more than 500 attendees.

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