Digital Marketing Graphic Designer

Pamela Carrier

Franklin, MA ***** • 508-***-**** • Pcarrier.myportfolio.com

***********@*****.*** • linkedin.com/in/pamcarrier

Creative Designer

Creative and innovative professional with extensive experience leading quality marketing, print-design, and e-commerce projects.

Repeated success in managing overall operations of in-house creative service department, preparing identity designs and digital marketing collateral, and developing and implementing new e-communications. Skilled in strategic marketing initiatives development, B2B marketing, market penetration, new product promotion, ROI improvements, cost control/reduction, new business identification, and stakeholder engagement. Proven track record of directing creative projects from start to end, preparing and executing business strategies, conducting training sessions, and managing teams to achieve shared visions and goals.

Areas of Emphasis

Creative Design Creation

Marketing Communication

Full Life Cycle Project Management

Event Planning & Implementation

Technical Solutions Development

Team Training & Leadership

Digital Campaign Administration

Ads & Direct Mail Packages

Market Research & Analysis

Stakeholder Engagement

Professional Experience

United Way of Massachusetts Bay and Merrimack Valley – Boston, MA

Creative Designer, 2000 to 2018

Prepared and managed all marketing materials, including campaign brochures, impact stats infographics, annual reports, and e-communications for four regional offices in Massachusetts and New Hampshire to increase company awareness in the community.

Arranged effective training and development programs for creative team, freelancers, writers, students, and interns in creative process and creative strategies development that enhanced knowledge and performance. Conducted brainstorming sessions for new businesses on preparing and administering budgets with a focus on reducing additional expenses. Planned and ensured successful execution of scale branding for over 50 themed events annually. Aligned and integrated overarching strategic goals with creative management process by collaborating with senior executives and development officers.

Selected Achievements:

Boosted business revenue and women’s leadership breakfast from 300 attendees to 1,000+ that secured $3M in 2017 while formulating 30 small to large marketing pieces for each breakfast event.

Generated $500K annual revenue by organizing and executing CRM program based on qualitative market analysis for direct mail campaign in print and digital marketing.

Spearheaded overall projects from start to end, ensuring successful completion within 100% of all deadlines and budget.

Created new e-communications that saved $30K+ in printing postage costs and boosted 50% donor base within six months.

Reduced overall cost by leading successful negotiation of event costs through social outreach communications, large-scale messaging on wall clings, and screen presentations.

Education and Credentials

Bachelor of Fine Arts (BFA) the School of the Museum of Fine Arts/Tufts University, Boston, MA

Freelance: Additional experience as Art Director at LW Robbins Associates (subsidiary of W. A. Wilde Company), Holliston, MA Price Water House Coopers, Boston, MA Cambridge Systematics, Cambridge, MA Boston Towne Press, Boston, MA SI-CAL, Inc., Natick, MA

Technical Proficiency: Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat), MS Office Suite, Andar CRM Software for Non-profits Salesforce Philanthropy Cloud, Flash, Dreamweaver, Constant Contact. Knowledge of HTML, CSS and Drupal.

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