JOSHUA R. LAKE
Social Media ! Web Design ! Promotions
Motivated, hard-working Marketing Professional and honorably discharged Military Veteran seeking full time employment. Skilled in coordinating, designing, promoting, and leading integrated marketing programs that align with business objectives, optimize usage, and improve brand awareness. PROFESSIONAL SUMMARY
ProMedica, Toledo, OH (Health System) 2018-2019
Senior Marketing Communications Specialist
Drove all marketing communications and brand awareness efforts for specific aspects of the health system: Monroe, Fremont, and Fostoria Hospitals, MyChart (patient portal), Urgent Care, as well as Pulmonary, Laboratory and Radiology service lines.
! Marketing Communications...Developed annual marketing plans/campaigns centered on custom ads for outdoor, print and social media along with collateral promotional products, events and display items. Met monthly with clients to review and maintain a successful marketing plan. Developed and managed a range of marketing materials that promote brand awareness and recognition including advertisements, brochures, flyers, web pages and press releases.
! Internal Communications...Generated special interest and biographical stories for an Intranet communication site and internal facing social media to highlight areas of concentration.
! Graphic Design...Created graphic layout for flyers, sales documents and presentations as needed. Led development of annual presentation for Chief Acute Officer to deliver to each of the systems 13 hospitals.
! Marketing Research...Collected data from internal sources, clients and advertising partners to best determine consumer trends for brand placement, medium and strategy to implement the marketing plan.
! Video Support...Wrote scripts and managed production for promotional videos highlighting areas of concentration when needed in my marketing plans.
HCR ManorCare, Toledo, OH (short-term post-acute and long-term care) 2014-2018 Marketing Communications Specialist
Led communications and brand awareness campaigns to promote facilities nationwide and ensure brand fidelity; facilitated social media outreach and coordinated frequent promotional events to increase partnerships, utilization of facilities, and integration of internal services.
! Marketing Communications...Developed and updated a range of corporate marketing materials including press releases, brochures, web pages and blogs that assist with overall brand awareness and brand recognition. Assisted national marketing campaigns and supported 500+ facilities nationwide with marketing campaigns, custom ads, collateral promotional products, events and display items. Managed the development of annual calendar highlighting patient artwork nationwide.
! Graphic Design...Created graphic layout for flyers, brochures, sales documents and presentations as needed.
! Vendor Management...Managed the relationships with the company’s promotional product vendor, national display vendor and the national Yellow Page vendor. Ensured adherence to brand guidelines, provide designs, collaborate with external designer, verify proofs of goods/materials, and pay invoices.
! Digital Media...Assisted in managing corporate web page and social media channels Facebook, LinkedIn and Pinterest by setting strategies using all tools (website, e-mail, social media, blogs, SEM, SEO, Pay per click). Co-created and maintained a web-based Sales Solution Center for the sales force to easily find solutions while in the field.
! Video Support...Recorded and edited video for the sales team for training and presentation. Joshua R. Lake email@example.com P a g e Two Josh Lake Marketing Consultants, Temperance, MI 2012-2015 Graphic Designer for Partners in Education (A nonprofit education agency) Collaborated with stakeholders, copy editors, photographers, and designers to create marketing materials.
! Brand Development...Created logo for Afterschool Alliance of Northwest Ohio, a program of Partners In Education; and brand guidelines for logo/brand uses. Reconstructed the Partners in Education’s annual dragon boat festival marketing for the event.
! Graphic Design... Create graphic layout for flyers, brochures, sales documents and presentations as needed. Created several templates of Prezi/PowerPoint. Generated marketing materials for Summer Learning Conference and networking events of the Afterschool Alliance of Northwest Ohio. Created brochure for Back to the Future Initiative of the Future of Toledo. Designed the logic model template for United Way, Partners in Education and their associates.
Cinemark Theaters, Inc., Hanover, MD (Second largest motion picture exhibitor in the world) 2007–2012 Senior Assistant Manager / Operations Manager
Managed theater’s marketing activities including events, pricing, and promotional materials. Built strong relationships with and reported on marketing campaigns’ effectiveness to theater and studio management. Lead staff of over 200 employees serving various functions.
! Market Research...Researched and identified local activities that competed for target demographic; gathered data using online and print media and event web sites.
! Marketing Plan Execution...Consulted corporate web site regularly to identify and implement marketing promotions; delegated responsibilities to staff, adjusted pricing, and managed promotional materials.
! Product Launches...Coordinated promotional initiatives that increased awareness of new products and market share. Utilized in-house marketing strategies to capture targeted market’s interest – facilitated creative displays and arrangements of promotional materials and products.
! Sales/Marketing & Events...Developed strategic marketing approaches that maximized revenue and met local goals. Planned private and corporate-sponsored functions, negotiated prices and details of service, coordinated logistics, and worked collaboratively for successful implementation.
! P&L Analysis...Regularly analyzed P&L reports and recommended cost-cutting initiatives. Revamped staff schedules for 2009, decreasing labor costs by 2%. Reduced year-over-year concession expenses for first 6 months of 2010 by 3.15% and achieved revenue growth per customer of 2.13% in a flat market. PRIOR EMPLOYMENT
COACT Associates Ltd., Business Development Lead, Toledo, OH (2012-2013) TEKsystems, Manager of Operations Support, Hanover, MD (2010-2012) US Navy, Work Center Supervisor (E5 rank), U.S. Naval Academy, Annapolis, MD (2004—2007) US Navy, Electronics Technician (E4 rank), USS Monterey CG-61, Norfolk, VA (1999–2004) Monroe Evening News, Circulation Manager, 20 W. First St., Monroe, MI (1998-1999) 360 Communications, Customer Service Analyst, 360 W. Dussel Dr., Maumee, OH (1997-1998) EDUCATION
Graphic Design Certificate with a Web Design concentration, Sessions College for Professional Design, Tempe, AZ – Summa Cum Laude, 2014
M.B.A., with a concentration in Marketing, University of Baltimore, Baltimore, MD – Cum Laude, 2010 B.A., Interdisciplinary Studies with a concentration in Business, Communications and Government, University of Baltimore, Baltimore, MD – Magna Cum Laude, 2007 PROFESSIONAL DEVELOPMENT
Proficient with: MS Word / Excel / PowerPoint / Publisher / Outlook / Adobe Creative Suite / Sony Vegas Adobe Dreamweaver / Google Analytics / Microsoft Front Page / HTML / CSS / SharePoint / WSSRD / Sales Force / Prezi Professional Affiliations: The Future of Toledo Initiative; Partners In Education; EPIC Toledo; AIGA; American Marketing Association; University of Baltimore Alumni Association; Penn State Alumni Association