Social Media Marketing

Jennifer Wojcik

****************@*****.*** www.linkedin.com/in/jenniferwojcik

847.909.1880http://www.linkedin.com/in/firstlastname

Marketing Communications Specialist

Drive Commercial Growth and Customer Recognition Across Multiple Brand Channels

Create and manage distribution of marketing communications, including, email, website, popular social media channels, and digital content. Lead integrated brand content and web and social media teams in development and implementation of storytelling and publishing approach across owned, paid, and earned channels. A 5+ years track record building visibility, recognition and positive market presence for diverse products and services. Strong writing and creative skills with proven ability to manage projects from concept to completion.

Demonstrated success in B2B and B2C marketing communication campaigns for verticals in construction, education, retail, and healthcare, shaping opinions and defining market positioning. Strategic thinker, building networks, skilled influencer, collaborating, navigating and managing at all organizational levels.

Brand Communication

Marketing Collateral

Writing & Editing

Analysis & Web Analytics

Professional Experience

WERNER CO & KNAAK LLC, Crystal Lake, IL 6/2015 – 9/2018

Digital Marketing Coordinator

Managed marketing communication strategies for 3 unique global brands (Werner®, KNAACK® and WEATHER GUARD® brands representing over $1B in sales). Managed 27 websites and social media activities for 11 corporate brands on varied platforms such as Instagram, Twitter, Facebook, LinkedIn, Google+, YouTube, and Pinterest.

Drove traffic to websites, building consumer brand awareness through social media platforms and emerging channels globally, delivering over 4.2M total impressions YOY.

Developed new communication concepts for campaigns, articles, customer stories, social media content and videos, collaborating with business partners and team members.

Increased Facebook impressions 80% by writing original content, expressing brand personality and product positions.

Led team that revamped 6 responsive websites in collaboration with agency. Organized, wrote, reviewed, and edited primary and secondary multiple-page subsections of projects, increasing usability for consumers and showcasing information, resources and links.

Served as Go-To-Market strategist for 7+ new product launches.

Developed web policy and content, writing briefs, overseeing content execution, editing, and supervising work of designers, meeting marketing goals and ensuring website strategy and brand guidelines were followed.

Achieved steady website visitor growth by maintaining all web content and e-content with appropriate brand messaging and consistent materials with overall marketing strategy.

Prepared metrics reports to help evaluate effectiveness of communications, informing communication decisions.

Advocated for content in meetings with product managers and channel managers, presenting analytics-bases insights on content performance, demonstrating how content could achieve partner goals.

Conducted 1st benchmarking analysis of 16 primary competitor’s promotions, resulting in strategic improvement of marketing communication roadmap and product positioning.

MERCOLA, Email Marketing Coordinator & Analyst 10/2014 – 2/2015

Global alternative healthcare company (B2C)

Planned email communication strategies plan for multiple target segments with A/B testing and multivariate splits.

Contributed to increased sales by coordinating 75 monthly emails, evaluating campaigns and delivering actionable observations.

ACTION HEALTH, Bensenville, IL 5/2013 – 6/2014

E-Commerce & Online Marketing Specialist

Managed development of all marketing communication programs, including: e-mail marketing, social media, website content, online advertising, SEO, lead generation and more for 2 unique packaging brands: B2B retail and healthcare. Contributed to budget management and outside vendor oversight for website maintenance, web enhancement projects and 2 website redesign projects.

Developed and maintained integrated marketing communications calendar and evaluated monthly website analytics, using Google Analytics to measure and improve marketing campaigns.

oDrove 18% increase in year-over-year online sales revenue in healthcare packaging sales.

oDelivered 11% increase in year-over-year B2B growth in retail market.

oInitiated and executed marketing campaign strategies, driving traffic to e-commerce and content marketing sites, building brand loyalty, and generating significant revenue; grew B2B retail subscriber data base 11% in 3-months by adding acquisition popover.

Designed and managed effective, metric-driven lead generation programs driving new leads, qualifying existing prospects, and surfacing interest in new products by existing customers.

DEVRY UNIVERSITY, Downers Grove, IL 2/2011 – 10/2012

Marketing Communication Specialist

Created 27 internal brand marketing campaigns to unify brand image across 12+ campuses. Initiated marketing campaign lifecycle from concept to implementation; distributed to various media channels, including print and electronic display platforms.

Administered content for 240+ components, including fact checking, bibliographies and photo shoots ensuring accurate brand messages and consistent materials used in new student enrollment marketing.

Collaborated with Alumni Relations, identifying interesting Alumni willing to share success stories.

Additional Relevant Experience

RAUE CENTER FOR THE ARTS, Marketing Assistant

Nonprofit theater/entertainment group (B2C). Contributed to writing corporate, press/info kits, traditional print material, advertising, public relations and social media.

Launched direct mail and email marketing campaigns that grew customer database to 22K+ customers.

Analyzed market research and evaluated focus groups data. Wrote customer feedback survey identifying customer insights, testing new programs with alternative pricing options.

Generated 400 new customer leads at company at trade shows, promoting products and services, to sales prospects and local media.

Coordinated 50+ special events for individuals and corporate clients.

Technologies

Social Media Platforms: Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube, Instagram, and Blogging

Social Media Systems: Hootsuite, Hootsuite Insights

Software: MS Office (Word, Excel, PowerPoint, and Outlook), Dreamweaver, basic Photoshop

Website Design: HTML5/CSS3, Forms/Tables

Content Management Systems: Drupal, WordPress, Kalio eCommerce, Magento and Telerick Sitefinity

Content Apps: ShortStack, Canva, Eflipnet, basic SharePoint

Email Platform Systems: Neolane, Kalio Mail, Exact Target and basic Paradot

Metrics: Google Analytics, basic Site Catalyst

Education

Master in Integrated Marketing Communication (MSIMC), Roosevelt University, Chicago, IL

Bachelor of Arts (BA), Film & Video, Columbia College, Chicago, IL

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