TARA M. HUGHEY

*** ********** **, ********, ** **212 C 803-***-**** ac9e4w@r.postjobfree.com

AREAS OF EXPERTISE

Marketing Strategy

Measuring Campaign Effectiveness

Competitive Analysis

SEO/Google Analytics/AdWords

Lead Generation

Marketing Collateral Development

Content Development/Communications

Budgeting/Media Negotiations

Social Media

Events/Tradeshows

Management

Survey Questionnaires Development

SUMMARY

Motivated marketing professional with over 13 years of experience in B2B and B2C marketing, including 6 years in management. Creative thought leader who builds relationships and collaborates on cross-functional teams. Extensive experience in product marketing and strategic development. Skilled in the execution and measurement of traditional and non-traditional advertising, including SEO, social media, ad development and website design. Currently I have taken time to work independently with clients and raise my child. I am ready for a full-time position with a company who can use my skill set.

PROFESSIONAL EXPERIENCE

VISION PROPERTY MANAGEMENT, Columbia, SC Jan 2017 – June 2018

DIRECTOR OF MARKETING

MARKETING STRATEGY

Development and implementation of the Brand strategy.

Coordinated and communicated marketing and membership campaigns effectively with achievements in attendance, revenue and awareness.

Developed and delivered marketing and communications strategies for the organization; including BOD & staff.

SOCIAL MEDIA

Manage social media presence and direct programs to improve social media reputation and recognition.

Purchased ads on Facebook, Twitter and Pinterest.

MEDIA Purchasing

Met with key directors of publishing companies to ensure placement and try to obtain Editorial coverage.

Negotiated with sales agents, consulted with clients and understanding their needs, and planned buying strategies.

MANAGING & BUDGETING

Managed a team of four (4), guiding the day to day activities of the marketing team.

Achieved financial objectives by preparing an annual budget; scheduled expenditures; analyzed variances; initiated corrective actions.

Met regularly with Executive Council to discuss goals and objectives.

AGFIRST FARM CREDIT BANK, Columbia, SC May 2013 – Nov 2016

LEAD MARKETING RESEARCH ANALYST & STRATEGY SPECIALIST

MARKETING STRATEGY

Lead the execution of providing marketing strategies and business development to Associations including planning, digital materials, content, and creative execution.

Monitor workflow of campaigns, communicate changes, and manage expectations.

Identify potential markets for Associations by analyzing primary research (customer data, surveys results, web analytic tools) with secondary research (AgCensus, ERS).

Utilize market research of past campaigns to measure ROI.

Use Google Analytics, ClickDimensions, Kentico, and multiple social media platforms to collect relevant online activity data and translate them into key performance metrics for Association campaigns.

Brought key decision makers to the table to have sales and marketing work together in an interactive program.

MARKET RESEARCH

Analyze data using both quantitative and qualitative methods.

Collect and analyze data, report findings, illustrate data graphically and translate complex findings.

Present business plan recommendations to senior management and marketing managers.

Develop Association customer and market analysis with a series of routine customer tracking reports as well as ad hoc reports as requested.

Create market research documentation to help Associations understand their customer data fully to make well-informed business decisions.

Manage interns and maintain market research budget.

DIGITAL MEDIA DEVELOPMENT: WEBSITE & SEO

Perform keyword research for best KPIs using Google Search Console, Google Key Word Planner, SEMrush, and Alexa.

Develop, maintain, and manage AdWord campaigns that encompass all 19 Associations.

Redesign all 19 Association websites with developers, maintain updates through CMS Kentico, and monitor traffic with Google Analytics.

Scrutinize detailed web activity to provide feedback on site utilization to web designers.

Write title tags, meta descriptions, and meta keywords for Associations.

Create on-site content for Association pages.

Research competitor web presence.

Perform site audits for client sites using Google Search Console.

MARKETING SURVEYS

Created and revised surveys for 11 Associations in 2016 related to branding awareness, media purchasing, customer satisfaction, tradeshow effectiveness, paid-out customers, and new customers.

Construct questionnaires, compile and analyze data, and deliver summary analysis to Associations.

Lead of District Customer Satisfaction Survey, District Product Usage Survey, and AccountAccess Survey.

SYNOVUS BANK, Columbia, SC Jan 2012 – May 2013

TREASURY MANAGEMENT COMMUNICATIONS PRODUCT MARKETING MANAGER

MARKETING STRATEGY

Coordinated with Marketing, Operations, IT, and other departments to ensure consistent branding of Treasury Management products.

Collaborated to create product strategy guides for Treasury Management and commercial depository products.

Developed plans to implement new product campaigns throughout all 36 Synovus Treasury Management banks.

GRAPHIC DESIGN

Created customer user guides in InDesign for all Treasury Management products.

Updated and managed division product sheets in InDesign.

Designed presentations and classroom guide books for Treasury Management employee training.

WEBSITE DEVELOPMENT / SEO

Wrote content for Treasury Management website pages.

Integrated SEO keywords with product sheets to generate higher visibility on search engines.

CONTENT DEVELOPMENT

Developed new product material, working with internal and external partners.

Wrote and updated maintenance manuals, user guides and implementation instructions.

Managed Treasury Management intranet site.

MEETINGS & EVENTS

Lead on Annual Conference, including creating opening video, agenda, presentation templates, registration forms, etc.

Responsible for event coordination, logistics, and communication for Treasury Management events.

Wrote press releases on community events.

STONERIVER, INC., Columbia, SC Jan 2010 – Dec 2011

SENIOR MARKETING ANALYST

LEAD LIFE & SPECIALTY MARKETING MANAGER

• Managed product campaigns, thought leadership campaigns, new product releases, and all media ad publications. Partnered with sales, project managers, lead generation team, relationship managers, and corporate executives in developing campaigns.

• Produced press releases, customer surveys, white papers, webinars, online graphic material, case studies, and product presentations.

• Promoted lead generation by working with external industry analysts.

Organized promotional events including StoneRiver Client Conference.

Managed annual marketing budget.

SOCIAL MEDIA MANAGER - LEAD

• Developed and managed social media content by coordinating with senior leaders.

• Analyzed web statistics and provided reports to leadership. Networked with key stakeholders, keeping them abreast of new social media data.

• Created LinkedIn Company Profile and managed group discussions.

• Increased Twitter followers by 300% in less than one year.

• Managed Facebook page; ‘likes’ increased 20% in 4Q.

SEARCH ENGINE OPTIMIZATION - LEAD

• Optimized website to reach top search engine position organically with all life products.

• Set goals and conversions in Google Analytics to measure ad impact and tracked webinar leads through Google Analytics, ExactTarget and HubSpot.

• Utilized Drupal Content Management System (CMS) to manage all product pages.

Redesigned corporate website as part of 5 person team.

LEAD IN EFFORT TO SECURE CO-MARKETING FUNDING FROM ALLIANCES

• Obtained co-marketing dollars; $75K in 2011.

• Met biweekly with co-marketing partners to obtain leads.

• Maintained Premier Partner Level in Partner World and Global Directory.

EAGLEEYE ANALYTICS, Columbia, SC 2007-2009

MARKETING ADMINISTRATOR

• Created EEA marketing materials. Designed logo and color palettes; managed image control; developed original website content; launched social media outlets; oversaw advertising copy to align with new branding strategies.

Coordinated with senior leadership on product development, implementation, and marketing solutions.

Implemented predictive analytics marketing program. Performed research on prospective clients, competitive intelligence and new developments in predictive analytics.

• Managed Search Engine Optimization (SEO) for website, including development of content, strategic keyword placement, and analyzing visitor traffic.

• Increased website visits by 250% through SEO.

Designed layouts and styles for Insight web-based product, working with developers.

Sourced and became System Administrator for Salesforce.com, CRM.

Coordinated logistics, materials, and documentation for all trade shows.

Reviewed all RFP’s prior to distribution.

Managed interns and marketing budget.

SOUTHLAND LOG HOMES, Irmo, SC 2005-2007

MARKETING MANAGER

• Established and directed the Marketing Department.

Collaborated with senior leadership to define new corporate branding, including marketing strategies and product development.

• Redesigned the website with developers, maintained updates through CMS Joomla and monitored traffic with Google Analytics.

• Launched new marketing materials including a new logo, catalogues, printed materials and digital media.

Designed sales promotions including graphic design, content proofing, and email blasts. Supervised image control for materials including placement for visual effect.

• Initiated national media campaigns with placement of ads, radio production, and filming of videos.

• Developed customer surveys and distributed service reports based on sales service to customers.

• Organized trade shows, including finding locations, contracting, ordering materials, logistics, and overseeing equipment maintenance.

Managed Marketing Administrator and marketing budget, including approval of vendor invoices and forecasting.

Organized community events to create public awareness.

EDUCATION

MBA, International Business, Winthrop University, 2004

• Shanghai International Studies University, Shanghai, Beijing, Hong Kong, China, 2004

• Universities In southern France, Spain and Portugal, 2003 - Economics & International Affairs studies

BS, Business Administration, Management & Marketing Concentration, Lander University, 2001

• Lander College Athlete; Lander Dance Company; S.C. Health Alliance

CERTIFICATIONS & SKILLS

Certifications: Google Analytics, AdWords, Adobe Illustrator, Adobe Photoshop, SEO, Certificate of Proficiency in Marketing Research Methodology and Applications (Burke Institute)

Proficiencies: Microsoft Office, Google Documents, Google Analytics, Google AdWords, Search Engine Optimization (SEO), CMS website-based systems GoDaddy, Joomla, Drupal and Kentico; CRM, Microsoft Dynamics & Salesforce.com, Social Media Outlets Page Admin, HootSuite, Camtasia Studio, ExactTarget, ConstantContact, Marketo, Adobe Creative Suite, Prezi, Canva, Instapage

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