Engineering Product Development Manager

SINA NIKU

Engineering Manager

Cell: 310-***-****

********@*****.***

Los Angeles, CA

https://www.linkedin.com/in/sinaniku/

Senior Engineering Leader for Embedded Electronics Products Development

●System Architecture ●Hardware ●Firmware ●Software Applications ●Regulatory compliance ●Wireless/IOT ●New Technology development and utilization ●Specification Development ●Project Management ●Product life cycle management ●Multi-discipline Multi-site engineering Management ●Contract manufactures and oversees suppliers management ●Effective problem solver ●Technical and Buy Vs. Build Trade-offs ●Innovative solutions ●Fact based, data driven and analytical decision maker ●Engineering best practices ●Lean Six Sigma Tools and Practices ●Interpersonal and consensus building skills ●Resource allocation, coaching and mentoring ●Process streamlining and Improvement ●Hiring and developing staff for high performance ●Planning and execution ●New product introduction ●New business development ●Customer Relationship Management ●Supplier Management

PROFESSIONAL COMPETENCIES

Electronics Products Development, Hardware, Mechanical and Firmware Design and Development

PCB, PCBA, FPGA, Microprocessor, System Architecture, Signal Integrity, Power Management

ARM processors, Bluetooth, BLE, Wi-Fi, USB, NFC,EMV, MFi, Linux, RTOS, Encryption/Decryption

Design For Test (DFT) and Design For Manufacturing (DFM) and product transition to manufacturing

Regulatory Compliance testing and certifications, FCC, CE, RED, UL, SAR

Quality Control and Quality Assurance, Risk Management, Root Cause Analysis, defect resolution

ISO 9001 and 14001 Compliance, PCI (Payment Card Industry) security and EMV Compliance

JIRA, GIT, AGILE, SCRUM, Waterfall, Mentor Graphics and SolidWorks, MS Office, PLM (Oracle’s Agile)

Product development lifecycle, Yield improvement, Budget Management, Resource Allocation

Project Management PMP, Contract manufacturing and oversees vendors management

NPI and New Business Development, Customer interfacing, managing requirements and expectations

Define Product Specifications and Architecture based on Product Market Requirements

“Lean Six Sigma for Process (LSS)” and “Design for Lean Six Sigma (DFLSS)-Electromechanical”

Cross-Functional Team, Staffing for high performance, Coaching and mentoring

PROFESSIONAL EXPERIENCE

MAGTEK Inc. Seal Beach California Nov 2014- Sept 2018

Senior Manager of Hardware and Firmware Development Engineering – Product Development

Oversaw multi-discipline engineering organization in developing secure electronic payment products, leading teams of 40-45 member electronics design, firmware development, mechanical design, systems engineering, manufacturing and industrial design engineering, configuration management and project managers. Facilitated completion of product launch through cross-functional teams of IT, manufacturing, procurement and marketing.

Hands on management of product life cycle from concept, technology selection and architecture through development, transition to manufacturing and sustaining the product post launch.

Delivered fully functional products on time and within budget. Achieved industry and regulatory compliances. Established and maintained internal development guidelines, design review, test plans and release process.

Increased number of products under development from 2 to 5 by expanding teams and improving productivity.

Reduced product development cycle by 25% by streamlining the PCI and EMV certification submissions.

Managed oversees OEM/ODM partners in China and Taiwan and outsourced projects in France.

Designed products for improved manufacturing cycle time, yield and supply chain. Resolved product defects.

Collaborated with business development team, enabling $30M in new sales by developing custom features.

Developed architecture & specification, conveying customer requirements to technical specifications.

Interfaced with customers, negotiated requirements, managed expectations and development progress

Collaborated with marketing for NPI, and product roadmap and strategy. Responded to RFQs.

Make vs. Buy and Internal development vs. Outsourcing decisions.

Achieved Corporate KPIs by setting and meeting performance targets for engineering teams.

Regular reviews. Planning and execution. Resource allocation, coaching and mentoring. Performance feedback.

HYGINEX, Los Angeles CA April 2014- Oct 2014

Vice President, Research and Development - Startup Company

Led the startup company in hardware, firmware, and data acquisition development of a Bluetooth Low Energy based system of wrist bands and BLE beacons to monitor, record and enforce the usage of hand hygiene at every patient contact point, in healthcare facilities. Managed outsourced SW project to India.

EPSON AMERICA, Inc. Long Beach CA Dec 2008 – March 2014

Senior Manager of Engineering and Technical Services

Led the engineering organization in US and Canada, in developing new products’ hardware, firmware and software applications, technical support and product QA teams for Point of Sales (POS) and banking products.

Established new internal processes to improve communications, and productivity of Canadian and US engineering functions, achieving 30% shorter schedule in completing development projects and establishing same day response to technical support, quality and product defect issues.

Evaluated, proposed and developed custom solutions for institutional customers and added new features to standard products, enabled new opportunities of more than $10M in new sales on annual basis.

Responded to request for proposals. Supported sales team in pre-sale customer meetings to understand customer requirements, calculated NRE and ROI for new product proposals and new business opportunities.

Initiated, developed proof of concept and utilized new applicable technologies for new products.

Spearheaded a new product and technology roadmap development process and collaboration on new product specification development with headquarters in Japan, and counterpart organizations in US, Latin America and Europe, resulting in new common products for multiple markets.

XEROX CORPORATION, PRINTING SYSTEMS, El Segundo, CA 2000 – 2008

Senior Manager, Electronic Systems and Imaging Solutions

Led electronics systems design and embedded electronic development teams for Xerox’s flagship high speed, high resolution, and full color iGen3 and iGen4 family of products, consisting of 18 boards with new technologies, system integration and transition to manufacturing.

Directed all phases of product’s electronics system development life cycle from generating specification, design and development, through transition to manufacturing; design for manufacturing and test efficiency, achieving functional performance, regulatory compliance, surpassing cost and schedule targets.

Spearheaded the transformation of the organization from PWBA design into a full-fledged electronic solutions provider, including boards, FPGAs, SOCs, algorithms, intellectual property and embedded firmware development, by hiring the right talent and initiating proper training.

Led the organization in achieving 13 US patents in image processing and print quality algorithms.

Developed a highly integrated Fax Module FPGA utilized in multiple new products, reducing development cost and time to market.

Incorporated Lean Six Sigma methodology, DOE and value stream mapping. Achieved first pass success in product delivery, and reduced manufacturing errors by 90% by utilizing DFM and DFT practices.

Organized the functions of cross-functional teams by streamlining sub-processes, resulting in 40% shorter development time and reduced waste and development cost.

Developed Xerox’s proprietary intelligent I/O Controller architecture that reduced the cost of electronic harness in large printing systems by more than 50%.

Initiated and executed multiple product cost reduction projects that saved $400-800K/Year across each of the projects, receiving two Xerox Awards for Excellence.

EDUCATION & TRAININGS

University of California, Davis, MSEE

Sharif University of Technology, Tehran - BSEE

Design For Lean Six Sigma (DFLSS) for Electromechanical - Green Belt – Air Academy Associates

Lean Six Sigma (LSS) for Process and Service – Green Belt - Xerox Corporation

Project Management Process (PMP) – Xerox Corporation

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