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Digital Marketing Social Media

Manorville, New York, United States
May 15, 2019

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631-***-**** Keith Redo: B.A., M.S.

SEO/SEM Website Design Website Production Digital Marketing PPC AdWords About Me

I’m experienced: I have over 20 years of experience in evolving digital content design, production and delivery.

I’m creative: I'm a prolific writer, poet, editor and content creator.

I’m technical: I am an expert search engine optimizer.

I’m productive: I've dramatically grown website traffic using dozens of different tactics.

I’m flexible: I love fast-paced environments where I have multiple projects going on simultaneously.

I’m credible: I've been recognized by many for intelligence, instincts, creativity, passion and ethics.

I’m academic: I'm an adjunct lecturer of a mandatory business leadership course at St. Josephs’ College.

I’m versatile: I have a background of editing, publishing, technical writing, email campaigns and product marketing.

I’m adaptable: I am willing to travel and or work in-house or remotely. Experience

Director of Digital Marketing at Executive Fliteways: 12/16 - 4/19

Created modern, responsive and device-specific HTML/CSS-driven, template-based websites.

Grew website traffic over 20-fold since new main site launch.

Increased site content from 90 pages to 590 content pages.

Solely responsible for all print and digital marketing materials and campaigns.

Imagined, designed, edited and maintained 6 company websites – highlighting different company sectors.

Rebranded the company as a ‘personal and family-friendly’ vacation travel company.

Created and maintained 4 social media accounts daily.

Developed and managed two Google PPC ad campaigns and one Bing ad campaign.

Managed monthly email blast campaigns to 125,000 prospective clients.

Ran daily SEO tests and other checks - resulting in A and A+ scores on 16 different SEO rating platforms. Director of Web Technologies at Molloy College: 7/11 - 12/16

Responsible for the digital rebranding of the College's main website - twice.

Developed multiple websites for many departments and groups at the College.

Personally created, edited and maintained over 4,000 content pages.

Served on multiple print, radio and digital advertising and technology committees.

Wrote the college’s editorial style guide.

IT supporting duties as needed.

631-***-**** Keith Redo: B.A., M.S. IT Rebranding Content Creation Marketing Email Campaigns Director of Web Communications at St. Joseph’s College: 3/04 - 7/11

Responsible for creating, writing and maintaining everything on the College’s website.

Managed two complete site redesigns and site rollover projects.

Continually upgraded, monitored and improved the 2,000-page site.

Gathered and analyzed site statistics and optimized the website accordingly.

Monitored and learned all the new search engine metrics.

Coordinated the acquisition of the site’s content from College's deans, chairs and departments.

Digitally aided, supported and complemented advertising, marketing, recruitment and branding.

Coordinated all web initiatives between two campuses.

Site reached 8 million page views per year (up from 2 million when I started).

Provided technical support, training and assistance to hundreds of coworkers.

Served on the College's advisory council.

Website Portfolio

Executive Fliteways Molloy College Private Class Jets Sunny’s Riverhead St. John the Evangelist Red O Web Designs Technical Skills


(Dreamweaver, Fireworks, Photoshop,

Acrobat). Front End, UX, HTML5, CSS3,

CMS, FTP/SFTP, HTTP and cloud-based

programs. Lead Forensics. Office and

Open Office. Dozens of browsers.

Google Analytics, Google Search

Console, Google AMP, Google

AdWords, Google’s 200+ search

criteria. Outlook Easy Mail Merge.

Myriad digital design and SEO

tools and resources as needed.

Marketing material creation, image

creation, editing, file formatting,

retouching, resizing and image prep.

Some knowledge of: App

development, JavaScript, jQuery,

Lotus Notes.


Pace University: Master of Science in Publishing. January 1997 – May 1998.

Stony Brook University: Bachelor of Arts in English Literature. History minor. August 1991 – December 1995.

Certified Dreamweaver developer.

Certified internet webmaster.

Certified internet site designer.


Mr. Michael Torres: Vice President for Information Technology, Molloy College. 516-***-****.

Mr. Natale Lanza: Vice President and CFO, Executive Fliteways, Inc. 516-***-****.

Father John Sureau: Pastor, St. John The Evangelist R.C. Church. 631-***-****.

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