Sales Marketing
Resume:
Leonard T. La Vardera
Norwalk, CT 06851
Cell: 203-***-****
Email: ***********@*****.***; Linkedin : https://www.linkedin.com/in/lenlavardera
SUMMARY:
Dedicated, reliable and successful professional focusing on helping grow businesses. Demonstrated strengths and a track record in business development, management consulting, market research, proposal writing, sales and marketing, C-level coaching and project management. Strategic thinking consultant with creative ability to build client relationships, identify opportunities, develop market strategies and penetrate new markets to help companies and people grow. Self-starter with excellent problem-solving, communication, presentation and project management skills. Proficient in Microsoft Office, Excel, PowerPoint and Word.
WORK EXPERIENCE:
January 2016 – Present La Vardera & Associates – Norwalk, CT
Helping small to mid-size foreign companies establish and grow their business in the US in a cost-efficient and effective manner.
Partner
Develop proposals presenting strategies to assist companies with market research, strategic planning, value proposition, market entry and business development to enter the US market and grow their business;
Provide consulting, management coaching, market research, business opportunity analysis, partner identification, negotiation and US sales strategies;
Build strategic working relationships between Finnish and US companies to form effective business partnerships.
April 2015 – December 2016 ITAC (Industrial Technology & Assistance Corporation) NY, NY
A non-profit consulting organization dedicated to helping NYC manufacturing and technology companies grow by developing programs that increase their top and bottom lines.
Director, Client Services
Sold consulting services to owners of small to mid-size NYC manufacturers to help create processes and strategies for sustainability and growth;
Consulted with business owners and senior management to address problem areas;
Developed proposals for implementing programs to improve overall efficiency.
May 1998 – October 2014 Finpro USA - Finland Trade Center-Stamford, CT
Finpro is an expert consultancy organization providing specialized internationalization services to small and mid-size Finnish enterprises operating in over40 countries around the world.
Senior Consultant
Developed successful business development strategies for Finnish SMEs to facilitate US market entry, sales and international growth;
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Provided strategic consulting, relationship building, marketing and executive coaching services to companies specializing in cleantech, ICT, maritime, energy, infrastructure, machinery manufacturing and industrial automation;
Conducted business practice workshops for coaching and mentoring entrepreneurs and C-level stakeholders; served as Project Management trainer within the organization
Provided US site selection analysis for Finnish technology developers and manufacturers; assisted with establishment of US operations including, recruitment, legal and market presence;
Prepared business development and B2B sales strategies and advised companies that have grown from less than $1M to $30 M in US sales;
Assisted US companies with foreign direct investment opportunities in Finland.
1997-1998 WorldCom-Glastonbury, CT
At the time, WorldCom was the second largest provider of long distance services in the US.
Account Executive
Responsible for sales of internet and long-distance services to small and mid-sized enterprises in northern Connecticut;
Met or exceeded sales quotas by up to 36% in 3 of 4 quarters.
1993-1997North American Marketing Associates-New York, NY
Consulting firm providing business development and strategic consulting services to the NYC Canadian Consulate and Canadian companies seeking access to the US market.
Co-Founder/Partner
Prepared proposals for services to provide consulting, marketing and business development to Canadian ICT, cleantech and manufacturing companies seeking US business opportunities;
Increased US market share revenues by 40-50% over two years for several clients;
Provided strategic consulting services to the Canadian Consulate; assisted companies with establishment of US operations;
Identified industry trends, prepared market entry strategies, proposals and business plans, and organized business development/partnering and investment seminars between Canadian and US Fortune 1000 firms.
1991-1993Government of Ontario, Canada, Ministry of Economic Development – NY, NY
Gov’t business development agency serving Ontario based companies seeking US opportunities through 8 US and 9 international offices.
Business Development Consultant
Developed and promoted Ontario ICT and cleantech industry in the US; created new business strategies, reviewed and prepared business plans, developed alliances and organized investment and partnering seminars;
Conducted negotiations with major US firms, associations, and government agencies;
Assisted over 90 firms and influenced $15-20 million in sales of products and services in the US.
Provided assistance to US companies seeking investment opportunities in Ontario.
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1990-1991Environmental Protection Systems, Inc.- Rochelle Park, NJ
Nine location environmental consulting firm dedicated to helping businesses address regulatory issues.
Manager Client Services
Managed marketing and sales of environmental consulting engineering services to Fortune 1000 companies, financial institutions, public and private utilities and industry;
Prepared proposals and negotiated contracts;
Developed marketing and business opportunity strategy for New York region resulting in over $6 million in new business opportunities in a 6 month period;
1981-1990North American Consultants, Inc. - Dallas, TX
Subsidiary of The North American Coal Corporation
Engineering subsidiary of The North American Coal Corp. (div. of NACCO Industries) the nation’s largest lignite coal producer and among the top 10 coal producers in the U.S.
1985-1990Manager, Cultural Resources
Directed all cultural resource investigations at parent company’s surface mining operations; managed up to 21 employees as well as budgets, schedules and contracts;
Prepared environmental permits and technical documents for submittal to various State and Federal regulatory agencies;
1981-1985Assistant to Vice President Development
Developed marketing and sales strategy for consulting engineering services;
Marketed and sold mining engineering, geotechnical and environmental services to energy industry and government concerns resulting in increased annual average revenues of $5.6 million;
Implemented marketing program by preparing technical proposals and SF 254 & 255’s; developed corporate brochures and coordinated advertising activities; managed trade shows and exhibitions;
EDUCATION:
University of New Mexico – BA Anthropology
Boston University – Liberal Arts
Fordham Preparatory School
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