Sumitti Jha

Email: ac9dos@r.postjobfree.com Phone: +91-900*******

Professional Summary

A passionate insightful Marketing & Advertising personnel with more than 10 years of experience in brand & media management, advertising communication, digital marketing, sales & alliances.

Strong analytical problem solving skills integrated with business acumen.

Understanding of Digital media & marketing strategy including display, video, CPM, CPC, etc.

Experience working with startups and respond rapidly to highly changing competitive markets.

Skills

●Executing digital marketing strategy using social media management, digital paid media management, creative development, and digital campaign execution.

●Agency relationships Management

●Certified Google Ad words experts

●Email Marketing/Affiliate & Referral marketing Strategy

●SEO,SEM/Facebooks ads, Twitter ads

●Excellent communications

●Campaign Management

●Self-Motivated Individual

●Collaborative Team Player

Harman International

Marketing Lead Bangalore August 2018- till present

●Responsible for owning social media content calendar.

●Responsible for social strategy across Facebook, twitter, Instagram and YouTube.

●Responsible for social campaign to drive awareness with mix of organic and paid promotions.

●Responsible for digital content creation and curation (product photoshoot, video scripts, product renders, infographics) and working with content writers.

●Responsible for digital assets creation (A+ content on Flipkart & Amazon) working with respective stakeholders and agencies.

●Responsible for digital media planning-Planning and executing Paid media campaigns mapped to business needs.

●Responsible for Supervision & managing various agencies & vendors.

●Responsible for controlling E-com Marketing requirements with regard to AMS, creative banners requirements, marketing plan, consumer offers.

●Responsible for ORM and Product ratings & reviews on Amazon.

●Responsible for developing and executing brand and product advertisements/wireframe for leading E-coms (Amazon, Flipkart, Tatacliq, Paytm, Myntra, Jabong and Snapdeal).

●Responsible for Product launch marketing and PR activities with the help of agencies.

GroupM

Director Bangalore Jan 2017-Oct 2017

●Leveraging use of contents for brands for active engagements with consumers and meeting brand challenge.

●Taking the brand story beyond conventional advertising.

●Evangelizing the use of content in brand media plans

●Development, pitching and execution of projects across media touch points and clients/media partners

●Deal negotiations and closures with broadcasters, Radio, TV, Digital, on ground producers for a win-win proposition in content integration projects.

●Collaborating with teams across the GroupM agencies to build and identify intellectual properties in content.

●To originate, facilitate and own the content solution process of the client-from presenting the brief, to ensure a customized proposal, to pitching, to closing the negotiation and supervising the execution of the deal successfully

●To assist the leadership team in devising best-fit monetization strategies for the territory including sharing relevant market information and spotting trends and helping shape commercial agenda

Ideacts Innovations Pvt Ltd,

Digital Sales & Marketing Manager Bangalore Jun 2011-Jan 2017

●Demonstrated success in driving digital marketing initiatives from concepts to completion

●Experience in execution of brand campaigns, digital media, online promotions, content development ecommerce & social media.

●Knowledge of digital marketing, engagement media trends and analytics, industry direction and emerging tactics.

●Coordinating and integrating across multiple teams for executing and implementing digital marketing campaign

●Analysis and reporting-measure the effectiveness of digital campaign in terms of impact, impressions ROI, conversions, acquisition and CPC campaign

●Relationship Management with agency media houses & and advertiser’s clients directly

●Responsible for client management, marketing management, business development revenue targets & collection.

Times of India Radio Mirchi

Senior Account Manager Hyderabad, Bangalore July 2008-May 2011

●Concept: Creating new concepts base for Target segments, which can be sold to the brands to desired target group from different sectors

●Increased client marketing effectiveness and presented new means for incremental revenue

●Responsible for the development and growth of business through existing & new customer relationship

●Media Planning: Entire 360-degree media planning(ATL & BTL) which would support the activity to give the maximum exposure to the client on board resulting to the success of the activity

●Responsible for Tie-Ups & sponsorship events

●Taking care of Radio Mirchi brand and sponsoring brands-corporate policies, logo regulations etc.

●Successfully managed deadlines and multiple projects by maintaining efficient communication, prioritizing and delegating tasks

CITI FINANCIAL

Assistant Manager - Marketing & Sales Hyderabad Oct 2007— June 2008

●Create, Manage & execute offline marketing events, tradeshows, BTL activities & functions brand campaign

●Responsible for creating Marketing collaterals such as brochures, presentations & Informational guidelines, training material to support sales team & sales process.

●Developing marketing strategy with communication plan for campaigns, new business acquisition and cross sell marketing

●Coordinating with Advertising Agency, Media buying Agency and Merchandising agencies to develop Copy, Campaigns, Promotions, Labels and various Advertising Material & Artworks.

●Liaising with the product team and identifying the right communication channel for identified target audience and plan the ATL / BTL campaign

●Racking upcoming media innovations and updating vendors on POP's, Outdoor Advertising, Printers, Publications, Channels, etc.

●Monitoring the annual expense budget and keeping the track on spent on the marketing funds

●Circulating the program paper to the branch heads and the marketing head with the latest updates on campaign progress and lead generated

●Responsible for brand promotion and visibility enhancements projects, activities & events

●Arranging marketing activities and to organize sales promotion activities at the given corporate location

CITI FINANCIAL

Customer Relationship Manager Hyderabad March 2006 – Sep 06

●Responsible for disbursing loans to the clients of Citi Financial and cross selling life insurance

●Sourcing and developing team of two eminent channels namely Strategic alliances and Loan

●Managing the Direct Sales Team for sourcing PL Loans

●Tracking logins, status on cases and help in building a strong portfolio on day to day basis

●Handling Overall Vendor Management-team development, budgeting and cost of acquisition

●Responsible for driving the channel growth and business development

●Responsible for sales, credit, cash collection and customer service issues

EDUCATION

Manipal certified Digital Marketing professional program in association with google 2018

PGDBM Marketing & Advertising from International school of business & Media Pune.2004-2006

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