SEO Manager
Resume:
BRIAN KEITH TUCKER, MBA
LinkedIn: http://linkd.in/MvkwWu
Professional Portfolio: www.briankeithtucker.com
Email: **********@*****.***
Technical Skills:
Joomla
WordPress
Expression Engine
Landing Page Copywriting
ComScore Media Matrix
Nielsen/Net Ratings Megaview
Omniture Site Catalyst
Omniture Search Center
Hitwise
Google Analytics Reporting Experience
Ad Mob Administration Experience
Survey Monkey
Google Adwords
Adwords Editor
Bing Ads Editor
Raven Tools
Basecamp
Adobe Dreamweaver & Bridge
Advanced Microsoft Excel
CSS Working Knowledge
PHP Working Knowledge
Elevated X
HTML Working Knowledge
JavaScript Working Knowledge
Photoshop, Illustrator and Image Ready
Local & National Search Engine Optimization
Google Search Console & Tag Manager
Bing Webmaster Tools
Bing Ads Intelligence
Microsoft AdCenter
Consumer Shopping Engines & Marketplaces
Constant Contact Email Marketing
Volusion, X-Cart and Pro Stores
String Automotive Analytics
Moz Pro
Majestic Backlink Analyzer
Infographics Production Experience
Content Marketing Strategy & Execution
Channel Advisor
Teamwork
Facebook Advertising
Google Penalty Recovery
Link Building Experience
Trello
Magento
Big Commerce
Shopify
Jira
Slack
Confluence
AWR
SEMrush
WooRank SEO Site Audit Tool
Ahrefs
Screaming Frog
Hotjar
Startup Experience
Professional Skills
Client and Vendor Experience
Integrated Digital Agency Experience
Digital Project Management
Email List Management
Ecommerce Advertising
Social Media and Viral Marketing
Reporting
Responsive Mobile Design SEO
In-House and Agency SEO Experience
Mobile Advertising Development
Tag Management Experience
PPC Campaign Optimization and Management
Competitive Intelligence and Reporting
Technical and Non-Technical SEO
SEO Editorial Content Marketing
Outreach Management
Landing Page Layout and Development
Wireframe & User Experience Design
Mobile Advertising Network Media Buying
E-Commerce SEO
YouTube SEO
EMPLOYMENT HISTORY:
FREELANCE SEO SPECIALIST 11/17 – Current
Client Roster:
MBR MEDICAL BEAUTY RESEARCH USA, LLC
LEADER OF THE PACK HOME DOG TRAINING
EURWEB
Audit, direct and deploy recommended On-Page and Off-Page SEO Strategy for local and national businesses in the Greater Los Angeles Area. Conduct SEO Site Audits, Keyword Research, Content Markup, Keyword Mapping, Copywriting Enhancements and implementing Technical SEO solutions. Facilitate regular client-facing offsite meetings and maintain overall client expectations with regular monthly reporting in a courteous and professional manner.
ADVERTISMINT 6/18 – 3/19
SEO Account Manager
Collaborate with Content Marketing, Outreach and Product teams to advise on current SEO Strategies and SEO implications of their work and plans. Develop, execute and monitor keyword rankings and perform accurate in-depth analyses of technical issues and opportunities. Review and manage all page content, keywords and tagging for all clients. Analyze changing opportunities and monitor trends in search engine algorithms, important keywords and competitive analysis as it relates to SEO and research media opportunities. Create SEO Work Scopes for potential clients and assist Sales Directors on client calls. Manage Outreach Team comprising a Senior Editor, Outreach Specialists and Influencer networks.
LFP, LLC INTERNET GROUP
SEO Manager 11/16 – 11/17
Developed and executed comprehensive SEO Strategy across all strategic divisions and LFP. Integrated direct traffic, organic traffic, referral traffic, social media, with all facets of search, social and web design. Overseen SEO Integration into UX, Content and Site Architecture. Provided bi-monthly and ad hoc traffic reports that analyze traffic and engagement metrics and take findings into consideration when planning and creating future content. Managed regular reporting and tracking, reported metrics appropriately and flagged issues for internal stakeholders. Developed and mentored team with new responsibilities and challenges. Guided On-Site Internet Team through CMS Migration for a major website with +20K Website Pages in accordance to current SEO standards and best practices.
COUNTERINTUITY 11/14-11/16
Senior Digital Marketing Manager
Coordinated, implemented and managed client Search Engine Marketing Projects including: Local Search Engine Optimization, National Search Engine Optimization and Paid Search Campaigns. Developed Landing Page Content and oversaw all client On-Page, Off-Page Technical Search Engine Optimization updates, digital marketing production and coordinate workflow of designers. Additional duties included researched, designed and implemented alternate revenue streams for agency.
Freelance Assignments
Client Roster:
ONTRIX SOLUTIONS 1/11-11/14
SEO and SEM Strategist
Provided Local Search Engine Optimization and Paid Search Consultation Services for a Los Angeles based fashion content company, online marketing & web development agency and an appliance repair firm. Performed Competitive Site Audits, Content Strategy & Direction and Paid Search Strategic Direction. Led Content Management, Search Engine Optimization and Paid Search Teams and reported progress to Top Management.
888-KARPLUS WAREHOUSE
SEO & SEM Specialist Contractor
Developed and managed highly targeted Organic and Paid Search Campaigns in Automotive Search and Display Networks. Developed and managed targeted Social Media Campaigns across Facebook, Twitter, Pinterest, Google Plus and Instagram. Developed Karplus Warehouse Official Wordpress Blog and additional site pages for primary corporate site. Conducted weekly Content Marketing Campaigns and initiated Link Building Strategy across two corporate websites. Maintained and wrote weekly blog articles targeting used car shoppers across various stages of business cycle.
RAPP COLLINS WORLDWIDE AGENCY
Strategy & Enablement Group, Search Strategist
Developed and deployed Lexus Financial Services Search Strategy to drive qualified traffic to www.lexusfinancial.com. Conducted Long Tail Keywords research and organized keywords into Customer Intent-based Ad Groups. Utilized Hitwise Competitive Intelligence Tool to identify search terms that drive traffic to Lexus Financial Services, Lexus.com, Captive and Non Captive Competitors websites, to develop a Paid Search Strategy in automotive vertical. Discovered SEO-Optimized Keywords for LFS and keywords that LFS were less optimized. Worked with Creative Department for Ad Copy development by creating custom and control advertisement testing groups. Developed core key performance indicators for pilot test campaign. Researched and discovered AAA nationwide paid search strategies and reported findings to Senior VP Solutions Architect
CHEAPCYCLEPARTS.COM, Los Angeles, CA
SEM Contractor and Consultant. Developed and Initiated Niche Online Advertising Campaigns for an Ecommerce Company that specializes in the Powesport Industry. Supported and directed Search Engine Marketing through analysis, optimization and new keyword acquisition. Conceptualized and initiated tests (keyword bids, ad copy and landing pages) in order to improve Daily Average Order Value. Directed and initiated Yahoo! -Bing Transition. Allocated and developed monthly advertising budgets in the one hundred thousand dollar range, across one hundred thousand keywords, eighty-one campaigns and three hundred thousand advertisements across three advertising platforms. Directed weekly conference calls with Google Account Strategist and Manager, with guided the SEM Team through Search and Content Network Optimization.
LOCKHART PHILLIPS, USA. San Clemente, CA
SEO Contractor and Consultant. Contracted with Sport bike parts, racing supplies and specialty components manufacturer, Phillips Motorsport Group, in Search Engine Optimization, with Marketing Department. Optimized two corporate websites for increased visibility for Google Search, Google Base, Bing, and Yahoo! Search, and Ask.com. Optimized seven product lines with keyword insertion in Meta tags, title tags, and image ALT tags. Designed, developed, and implemented Search Engine Optimization Landing Pages for top tier search engines. Created custom SEO Analytic Reports and Custom Dashboards, with Google Analytics, for top management weekly reporting. Built legacy and negative keyword libraries for Search Engine Optimization.
MICROSOFT CORPORATION San Francisco, CA
Marketing Strategic Business Unit: Live Search
Search Business Analyst (Vendor). Contracted with the Marketing Strategic Business Unit, Live Search. Utilized Comscore Media Metrix 2.0, Nielsen Net Ratings, and Omniture Site Catalyst Web Analytic Tools, to formulate reports that the support corporate marketing functions for search. Collaborate with other marketing professionals, analysts, and specialists in search division, in a cross-functional team, between Microsoft, Silicon Valley, San Francisco, and Redmond, Washington, Headquarters. This position has the sole function supporting the Search Business and Marketing Strategic Groups.
EDUCATION:
John F. Kennedy University, Orinda California
School of Management, Master Degree: Business Administration
California State University at Northridge, Northridge California Bachelor Arts Degree: Geography
Google Adwords: Google Tag Manager Fundamentals Certification
Fred Pryor Seminars and Career Track, Project Management Workshop
SEMrush Academy Digital Marketing Education & Certification: SEO Certification 2018-2019
SEMrush Academy Digital Marketing Education & Certification: Technical SEO Certification 2018-2019
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