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SEO Manager

Location:
Los Angeles, California, United States
Posted:
May 16, 2019

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Resume:

BRIAN KEITH TUCKER, MBA

323-***-****

LinkedIn: http://linkd.in/MvkwWu

Professional Portfolio: www.briankeithtucker.com

Email: ac9d98@r.postjobfree.com

Technical Skills:

Joomla

WordPress

Expression Engine

Landing Page Copywriting

ComScore Media Matrix

Nielsen/Net Ratings Megaview

Omniture Site Catalyst

Omniture Search Center

Hitwise

Google Analytics Reporting Experience

Ad Mob Administration Experience

Survey Monkey

Google Adwords

Adwords Editor

Bing Ads Editor

Raven Tools

Basecamp

Adobe Dreamweaver & Bridge

Advanced Microsoft Excel

CSS Working Knowledge

PHP Working Knowledge

Elevated X

HTML Working Knowledge

JavaScript Working Knowledge

Photoshop, Illustrator and Image Ready

Local & National Search Engine Optimization

Google Search Console & Tag Manager

Bing Webmaster Tools

Bing Ads Intelligence

Microsoft AdCenter

Consumer Shopping Engines & Marketplaces

Constant Contact Email Marketing

Volusion, X-Cart and Pro Stores

String Automotive Analytics

Moz Pro

Majestic Backlink Analyzer

Infographics Production Experience

Content Marketing Strategy & Execution

Channel Advisor

Teamwork

Facebook Advertising

Google Penalty Recovery

Link Building Experience

Trello

Magento

Big Commerce

Shopify

Jira

Slack

Confluence

AWR

SEMrush

WooRank SEO Site Audit Tool

Ahrefs

Screaming Frog

Hotjar

Startup Experience

Professional Skills

Client and Vendor Experience

Integrated Digital Agency Experience

Digital Project Management

Email List Management

Ecommerce Advertising

Social Media and Viral Marketing

Reporting

Responsive Mobile Design SEO

In-House and Agency SEO Experience

Mobile Advertising Development

Tag Management Experience

PPC Campaign Optimization and Management

Competitive Intelligence and Reporting

Technical and Non-Technical SEO

SEO Editorial Content Marketing

Outreach Management

Landing Page Layout and Development

Wireframe & User Experience Design

Mobile Advertising Network Media Buying

E-Commerce SEO

YouTube SEO

EMPLOYMENT HISTORY:

FREELANCE SEO SPECIALIST 11/17 – Current

Client Roster:

MBR MEDICAL BEAUTY RESEARCH USA, LLC

LEADER OF THE PACK HOME DOG TRAINING

EURWEB

Audit, direct and deploy recommended On-Page and Off-Page SEO Strategy for local and national businesses in the Greater Los Angeles Area. Conduct SEO Site Audits, Keyword Research, Content Markup, Keyword Mapping, Copywriting Enhancements and implementing Technical SEO solutions. Facilitate regular client-facing offsite meetings and maintain overall client expectations with regular monthly reporting in a courteous and professional manner.

ADVERTISMINT 6/18 – 3/19

SEO Account Manager

Collaborate with Content Marketing, Outreach and Product teams to advise on current SEO Strategies and SEO implications of their work and plans. Develop, execute and monitor keyword rankings and perform accurate in-depth analyses of technical issues and opportunities. Review and manage all page content, keywords and tagging for all clients. Analyze changing opportunities and monitor trends in search engine algorithms, important keywords and competitive analysis as it relates to SEO and research media opportunities. Create SEO Work Scopes for potential clients and assist Sales Directors on client calls. Manage Outreach Team comprising a Senior Editor, Outreach Specialists and Influencer networks.

LFP, LLC INTERNET GROUP

SEO Manager 11/16 – 11/17

Developed and executed comprehensive SEO Strategy across all strategic divisions and LFP. Integrated direct traffic, organic traffic, referral traffic, social media, with all facets of search, social and web design. Overseen SEO Integration into UX, Content and Site Architecture. Provided bi-monthly and ad hoc traffic reports that analyze traffic and engagement metrics and take findings into consideration when planning and creating future content. Managed regular reporting and tracking, reported metrics appropriately and flagged issues for internal stakeholders. Developed and mentored team with new responsibilities and challenges. Guided On-Site Internet Team through CMS Migration for a major website with +20K Website Pages in accordance to current SEO standards and best practices.

COUNTERINTUITY 11/14-11/16

Senior Digital Marketing Manager

Coordinated, implemented and managed client Search Engine Marketing Projects including: Local Search Engine Optimization, National Search Engine Optimization and Paid Search Campaigns. Developed Landing Page Content and oversaw all client On-Page, Off-Page Technical Search Engine Optimization updates, digital marketing production and coordinate workflow of designers. Additional duties included researched, designed and implemented alternate revenue streams for agency.

Freelance Assignments

Client Roster:

ONTRIX SOLUTIONS 1/11-11/14

SEO and SEM Strategist

Provided Local Search Engine Optimization and Paid Search Consultation Services for a Los Angeles based fashion content company, online marketing & web development agency and an appliance repair firm. Performed Competitive Site Audits, Content Strategy & Direction and Paid Search Strategic Direction. Led Content Management, Search Engine Optimization and Paid Search Teams and reported progress to Top Management.

888-KARPLUS WAREHOUSE

SEO & SEM Specialist Contractor

Developed and managed highly targeted Organic and Paid Search Campaigns in Automotive Search and Display Networks. Developed and managed targeted Social Media Campaigns across Facebook, Twitter, Pinterest, Google Plus and Instagram. Developed Karplus Warehouse Official Wordpress Blog and additional site pages for primary corporate site. Conducted weekly Content Marketing Campaigns and initiated Link Building Strategy across two corporate websites. Maintained and wrote weekly blog articles targeting used car shoppers across various stages of business cycle.

RAPP COLLINS WORLDWIDE AGENCY

Strategy & Enablement Group, Search Strategist

Developed and deployed Lexus Financial Services Search Strategy to drive qualified traffic to www.lexusfinancial.com. Conducted Long Tail Keywords research and organized keywords into Customer Intent-based Ad Groups. Utilized Hitwise Competitive Intelligence Tool to identify search terms that drive traffic to Lexus Financial Services, Lexus.com, Captive and Non Captive Competitors websites, to develop a Paid Search Strategy in automotive vertical. Discovered SEO-Optimized Keywords for LFS and keywords that LFS were less optimized. Worked with Creative Department for Ad Copy development by creating custom and control advertisement testing groups. Developed core key performance indicators for pilot test campaign. Researched and discovered AAA nationwide paid search strategies and reported findings to Senior VP Solutions Architect

CHEAPCYCLEPARTS.COM, Los Angeles, CA

SEM Contractor and Consultant. Developed and Initiated Niche Online Advertising Campaigns for an Ecommerce Company that specializes in the Powesport Industry. Supported and directed Search Engine Marketing through analysis, optimization and new keyword acquisition. Conceptualized and initiated tests (keyword bids, ad copy and landing pages) in order to improve Daily Average Order Value. Directed and initiated Yahoo! -Bing Transition. Allocated and developed monthly advertising budgets in the one hundred thousand dollar range, across one hundred thousand keywords, eighty-one campaigns and three hundred thousand advertisements across three advertising platforms. Directed weekly conference calls with Google Account Strategist and Manager, with guided the SEM Team through Search and Content Network Optimization.

LOCKHART PHILLIPS, USA. San Clemente, CA

SEO Contractor and Consultant. Contracted with Sport bike parts, racing supplies and specialty components manufacturer, Phillips Motorsport Group, in Search Engine Optimization, with Marketing Department. Optimized two corporate websites for increased visibility for Google Search, Google Base, Bing, and Yahoo! Search, and Ask.com. Optimized seven product lines with keyword insertion in Meta tags, title tags, and image ALT tags. Designed, developed, and implemented Search Engine Optimization Landing Pages for top tier search engines. Created custom SEO Analytic Reports and Custom Dashboards, with Google Analytics, for top management weekly reporting. Built legacy and negative keyword libraries for Search Engine Optimization.

MICROSOFT CORPORATION San Francisco, CA

Marketing Strategic Business Unit: Live Search

Search Business Analyst (Vendor). Contracted with the Marketing Strategic Business Unit, Live Search. Utilized Comscore Media Metrix 2.0, Nielsen Net Ratings, and Omniture Site Catalyst Web Analytic Tools, to formulate reports that the support corporate marketing functions for search. Collaborate with other marketing professionals, analysts, and specialists in search division, in a cross-functional team, between Microsoft, Silicon Valley, San Francisco, and Redmond, Washington, Headquarters. This position has the sole function supporting the Search Business and Marketing Strategic Groups.

EDUCATION:

John F. Kennedy University, Orinda California

School of Management, Master Degree: Business Administration

California State University at Northridge, Northridge California Bachelor Arts Degree: Geography

Google Adwords: Google Tag Manager Fundamentals Certification

Fred Pryor Seminars and Career Track, Project Management Workshop

SEMrush Academy Digital Marketing Education & Certification: SEO Certification 2018-2019

SEMrush Academy Digital Marketing Education & Certification: Technical SEO Certification 2018-2019



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