Creative Director
Resume:
THERESA
BOROWSKI
Director of Creative Services
******@*****.***
Foothill Ranch, CA 92610
portfolio » tdesigns.us
LinkedIn » /dz9err/
EDUCATION
BACHELOR OF SCIENCE / GRAPHIC DESIGN
ART INSTITUTE OF CALIFORNIA, OC / 3.7 GPA
Focus in Packaging, Typography and Deliberate Production Appointed Art Director, leading the entire class in collaboration with Toyota/Chiat Day to develop marketing collateral for the Yaris launch, Student Mentor and Tutor
ASSOCIATES DEGREE/GENERAL STUDIES
CHARLES COUNTY COMMUNITY COLLEGE / 3.5 GPA
Focus in Fine Art and Photography, Certificate in Accounting, Student Mentor and Tutor
• PHOTOSHOP
SKILLS
• INDESIGN
• ILLUSTRATOR
•
MICROSOFT
•
ARTIOS CAD
EXPERTISE
• STRATEGIC MARKETING
• CREATIVE/ART DIRECTION
• BRANDING & IDENTITY
• ADVERTISING & PRODUCT PROMOTIONS
• STRUCTURAL DESIGN
• CUTTING EDGE GRAPHIC DESIGN
• POINT OF PURCHASE / SALE
• CREATIVE PROBLEM RESOLUTION
• CHANNEL PARTNER RELATIONSHIPS
• TRACKING & METRICS
• TRAINING, WORKFLOWS & SOPs
PROFILE
Results-driven creative professional with
exceptional leadership, business acumen,
and artistic talent leveraged to deliver quality
branding and design to support key marketing
initiatives. Solid success directing and
implementing a broad range of revenue-
generating design projects, from conception
through launch. Expert in implementing
marketing, sales, and promotional programs to
maximize revenue and market share. Intuitively
adapt to new technology, trends, and innovative
processes while ensuring compliance with
corporate standards.
PROFESSIONAL EXPERIENCE
DIRECTOR OF CREATIVE SERVICES, R&D
COYLE REPRODUCTIONS, INC. / NOV 2016 – PRESENT
Collaborate cross-functionally with marketing teams to streamline efforts and drive positive results that generate new leads and maximize sales conversion. Establish and strengthen a full creative R&D department, and manage creative branding, design, and production for various marketing tools. Direct teams in the creation, design, and final development of projects from start to finish, which included retail design, packaging design, environmental design, and large format graphics. Directly involved with full retail environments, POP/POS displays, branding development, packaging, and visual marketing solutions. Collaborate cross-functionally with executive staff, new sales team, and deliver training on all services and selling/marketing techniques.
• Significantly enhanced sales by winning new business and clients through design build opportunities.
• Successfully onboarded and built stronger relationships with Nike, LaJolla Group/O’Neill, Pedego, Incipio, Fat Sal’s, Suzuki, True Religion, MAC, Puma, Mazda, Skechers and many more.
• Recognized for exceptional presentation, pitching, and closing skills utilized to secure high-profile clients.
• Hired to enhance market position, maximize the shops potential, generate new profit-enhancing business ideas, and deliver additional services relevant within the industry. a
CORE ATTRIBUTES
• HIGHLY ORGANIZED
• QUICK TO ADAPT & LEARN
• EXTREMELY MOTIVATED
• STRONG BUSINESS ACUMEN
• CREATIVE PROFESSIONAL
• DEPENDABLE & RELIABLE
• CURIOUS & COURTIOUS
• LIVE, BREATHE, & TEACH FUNCTIONAL DESIGN
CREATIVE DIRECTOR
VERTIS COMMUNICATIONS / APR 2009 – MAR 2012
Held concurrent responsibility for increasing market share and profits through the successful design of packaging, POP display, retail window display, and direct mail programs. Conceived and implemented concepts, guidelines, and strategies in various creative projects and oversaw them to final completion.
• Successfully generated new business for the creative department and the print shop.
• Demonstrated expertise in brand positioning while excelling within a fast-paced and time-sensitive environment.
• Played integral role in the Nike Jordan 23 store window campaigns in Portland.
• Creative Directed projects for high-growth brands, including Adidas, Nike, LG, Frederick’s of Hollywood, Oakley, Guess, Jim Beam, and more.
CREATIVE DIRECTOR
REFRACTION GROUP/IMAGE OPTIONS / MAR 2012 – NOV 2016 Spearheaded all branding, marketing, and environmental design for Image Options, it’s clients, and its companies. Actively involved in retail design, packaging design, environmental design, large format graphics, fleet graphics, POP/POS displays, photography, fabrication, and imaging. Built the boutique from the ground up, strategically positioned a creative team to surpass ambitious objectives, and kept abreast with industry/design trends within the marketplace. Oversaw projects from initiation to final completion, which involved pitches, sales calls, project management, file submission, pre-press checks, and final packaging.
• Recognized for establishing more efficient workflows throughout the company.
• Forged and sustained strong relationships with a vast array of clients, including Asics, Spectrum Brands, Oakley, Vans, Disney, Callaway Golf, Sunny Delight, and much more. ART DIRECTOR
VERTIS COMMUNICATIONS / APR 2008 – APR 2009
Interpreted brand messaging to create a strategic and compelling artistic strategy while directing teams through all aspects of production of packaging, POP displays, consumer and B2B advertising, direct mail, pURL campaigns, trade show displays, in-store retail signage, and training manuals. In addition, direct an array of photoshoots both on and off location with food, products, and models. Build trusting relationships to facilitate seamless project executions.
• Successfully secured new accounts and establishing stronger partnerships with existing accounts.
• Drove revenue growth through effective design campaigns. PROFESSIONAL EXPERIENCE CONT.
AWARDS/ACHEIVEMENTS
IRON MERCHANT AWARD
VMSD IRDC Conference // 2013
CERTIFICATE IN ACCOUNTING
Charles Co. Community College
DOGS2DOGTAGS NON-PROFIT
VP of Creative // Present
LANGUAGES/INTERESTS
ENGLISH
NATIVE SPEAKER
INTERNATIONAL TRAVEL
CHINA / PHILIPPINES / COSTA RICA / BELIZE
INNOVATIVE WORK METHODS
REMOTE OFFICES / RETREATS / TEAM
BUILDING / VIRTUAL ASSISTANTS
DELIBERATE PRODUCTION / GIVING BACK
THOMAS MATTINGLY
DIRECTOR of CREATIVE SERVICES
STUDIO64 CREATIVE
**********@****************.***
CHRIS CUETO
VP of MARKETING & TECHNOLOGY
IMAGE OPTIONS
******@************.***
PROFESSIONAL EXPERIENCE CONT.
SENIOR DESIGNER / JR . DIRECTOR
VERTIS COMMUNICATIONS / APR 2007 – APR 2008
Design and lead all creative projects in relation to packaging, POP displays, consumer and B2B advertising, tradeshow displays, and in-store signage.
DESIGNER / DIRECTOR
MAG MANUFACTURING / APR 2006 – NOV 2008
Accountable for five different lines of home safety products, company newsletter, catalog, and website. Oversaw the design and production of all packaging, POP displays, consumer and B2B advertising, trade show displays, in-store signage, and over five different lines of home safety products, company newsletter, catalog, and website.
NEWSPAPER AD PRODUCTION SUPERVISOR
LOS ANGELES TIMES / NOV 2004 – APR 2006
Strategically managed and led a skilled team of 25 production artists with a workload of over 200 nightly volume, nightly deadlines, and 24-hour turnarounds for LA Times Newspaper Ads. Established and strengthened expertise in training, workflow, and SOPs. REFERENCES
ADDITIONAL EXPERIENCE
DEPARTMENT MANAGER / TRAINER
ADOUT / APR 2002 – NOV 2004
AD PRODUCTION TEAM LEADER / ASSITANT MANAGER / TRAINER ADOUT / DEC 2001 – NOV 2002
TEMPLATE DESIGNER / AD PRODUCTION ARTIST
ADOUT / JUL 2000 – DEC 2001
JEFF GRAY
PHOTOGRAPY STUDIO MANAGER
IMAGE OPTIONS
*****@************.***
RECOMMENDATIONS
JEFFREY DONOVAN
VP of FINANCE / RETIRED
“To say Theresa is creative is an
understatement. I worked with her for
about 12 years, and she was the always
the top creative person in that
department. In fact, during the last few
years of the economic downturn, she
single-handedly continued to keep the
creative department profitable and
well respected.
Theresa would be a valuable asset
to any company.”
CHRIS MANKA
ESTIMATOR
“Theresa is the rare designer who can
first offer conceptual ideas and then
execute those ideas into tight,
completed designs - all on a deadline.
She can turn on a dime from project to
project and consistently impresses
clients and colleagues with her design
solutions. Technically speaking, she
absolutely masters Illustrator and
Photoshop
JENNIFER GROSS
GRAPHIC DESIGNER
“Theresa was a kick-butt manager who
took her work seriously and expected
everyone else to as well. But while she
was goal-driven, she genuinely cared
about her employees and inspired us to
get the work done. Oh, and she's a
superb graphic designer with a keen
eye for detail, too!”
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