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Sales Marketing

Long Beach, California, United States
May 10, 2019

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Joseph Anzelmo

**** **** ******** *****, #*** Signal Hill, California

Cell: 909-***-**** Email: Professional Profile

Creative senior-level marketing leader dedicated to telling compelling, high-impact stories about products and brands. Recipient of the Employee of the Year Award at Toyo Tire U.S.A. Possess deep automotive aftermarket knowledge, including distribution channels, needs assessments, and project management. Leverage a history of implementing technological innovations and creating rich media experiences that result in directly impacting and supporting the bottom line.

Modernized marketing platforms and leveraged technology and e-commerce in order to convey clear messaging across brands and strengthen brand loyalty, thereby optimizing financial results.

Successful career elevating brands and sales across North America.

Capable of combining technology and marketing components in order to bring ambitious ideas to life and fully engage targeted audiences for improved engagement.

Solid reputation as an active communicator with high standards; with all parties from customers to executives.

Skill in designing and delivering corporate/customer presentations.

Proficient in MS Office, Acrobat, and Photoshop. Professional Experience

GITI Tire (USA), Ltd.

Senior Manager – Marketing, Advertising, & Promotions Rancho Cucamonga, California


Charged with driving product demand across the U.S., Canada, and Mexico as a valued member of the senior leadership team at one of the world’s top tire companies, serving consumers in 130+ global markets. Direct two Marketing Managers, a Dealer Support Coordinator, and a Marketing Fulfillment Coordinator. Administer $2M budget. Steer comprehensive marketing programs, deliver dealer initiatives/support, and execute multi-brand marketing tactics for GT Radial, Primewell, and Dextero products. Fine-tune strategies that effectively influence differing audiences and channels.

Selected Leadership Accomplishments:

Direct company’s first major milestone event, generating national and international press through heightened media exposure, developing and building relationships with decision-makers and local stakeholders. {Manufacturing facility announcement (2014) followed by facility groundbreaking event

(2015)}. Secured dignitary participation for both, including State Governor and key legislators.

Established the company’s first online training site, offering product-specific instruction for employees and dealers; expanded reach to include French and Spanish languages. Initiative saved training resources for internal sales managers while enabling information access 24/7.

Led successful nationwide marketing promotion for 2,000 Walmart stores, incorporating a suite of multilingual marketing tools that involved in-store and online support, leveraging comprehensive components while respecting budget limitations and customer branding guidelines. This endeavor resulted in unit sales growth YOY.

Identified need, proactively optimizing mobile device marketing opportunities. Improved document navigation, designing dynamic links within iBooks. Created links for Table of Content titles, expediting accessibility of references. Supported sales/product launches, crafting mobile product landing pages expanding engagement with clients and consumers.

Entrusted to provide oversight of sponsorships and relationship management, negotiating mutually- beneficial contractual terms with brand ambassadors, in-house legal, and professional drivers.

Directed and deployed the comprehensive marketing components of the GITI Brand Launch for Canada in 2017, encompassing widespread communication in English and French. GITI brand expansion in Canada is ongoing.

Elevated B2C and B2B engagement through social media and website initiatives. Toyo Tire U.S.A. Corp.

Senior Manager – Dealer Support & Marketing

Cypress, California

2000 – 2012

Directed the design and development of effective service marketing programs and collateral materials for a reputable manufacturer and distributor of world-class tires from high-performance racing to eco-friendly options. Led two direct reports: Marketing Events Support and Marketing Fulfillment Coordinator. Circulated dynamic product information to field sales representatives, dealers, and consumers across multiple formats. Planned and directed all promotional activities. Served as vital liaison to the Technical Department. Selected Leadership Accomplishments:

Created and introduced the company’s inaugural online store and virtual terminal, enabling dealers to order branded merchandise directly site became Marketing’s only single revenue generation center. Oversaw transfer of Point of Purchase (POP) materials from external vendor to in-house warehousing. Allowed for co-op account integration while upholding the integrity of proprietary dealer programs. This landmark project allowed for substantial increases in expanded support item purchases while eliminating

$7-9,000 per month vendor fulfillment costs.

Identified the need, developed, and launched the first-ever product application guide for desktop use. This pioneering online desktop application offered functionality, convenience, improving customer service and eliminating the need for printed catalogs.

Unveiled the industry’s first fitment guide interface for iOS and Android mobile platforms, leading a five-person team throughout a nine-month process. Developed how-to campaign video for platform inclusion. Project was instrumental in Toyo brand elevation and exposure, while reducing resource commitments.

Enabled content-sharing across all delivery platforms provided an appealing showcase of all products, propelled participation in competitive/lifestyle events, elevated brand awareness, and educated dealers about product lines.

Launched online training site showcasing products and technologies. 6,000 + enrollees to date.

Interfaced with and provided integral support to organization’s executive team and field staff. Recommendation

“Joe is a dedicated team member and leader, well respected by his team and colleagues. He is a hard worker, driven, and resourceful. [Joe] delivers strong results with limited resources.” – EVP of Sales Education & Professional Development

University of Oklahoma

Bachelor of Business Administration

Norman, Oklahoma

Employers Group

Lean Kaizen Training (40+ Hours)

Los Angeles, California


Communication Technology Market Strategy E-Commerce Management Building Strategic Alliances Audience-Specific Collateral Global Markets Sales & Marketing Campaigns Continuous Improvement Client Needs Assessment Advertising Direction Relationship Management New Product Launches Process Enhancement Complex Negotiations Competitive Analysis Corporate Image Development

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