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Sales and Marketing Professional

Location:
Denver, Colorado, United States
Posted:
May 09, 2019

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Resume:

Jamie S. Robinson

Centennial, CO • 901-***-**** • Email: ac9cbn@r.postjobfree.com • LinkedIn Profile: www.linkedin.com/in/jamierobinson Performance driven Senior Marketing and Sales Professional with experience in Marketing, Sales, Operations, Customer Care and Communications working on both the corporate and agency side businesses. Proven record in successful lead generation and revenue growth through planning, managing and executing marketing campaigns. Extensive experience in all facets of marketing / advertising lead generation, brand development / management, direct response marketing including; direct mail planning, modeling, segmentation, execution and analysis, digital media including email, web site design and layout, banner ads, retargeting, social media, reputation management and SEO / SEM, direct response and traditional television ads, market research and analysis, call center management, and strong client services skills.

Areas of Expertise

Brand Development and Management

International branding and marketing

Communication & Relationship Building

Internal and External Corporate Communications

Crisis Management and Press Releases

Strong Direct and Response Marketing Skills

Database Marketing and Direct Mail

Online skills including SEO, SEM, Social with

extensive work with Google

Sales Forecasting and Management

Strategic Planning, Forecasting and Market Analysis

Budget Planning and Management

Strong Client Services and Vendor Management Skills

Team Building, Development, Coaching & Training

Client and agency side experience

Strong service organization experience

Call Center Management and Reporting

Customer Care Management

Reputation Management

B2C and B2B experience

Professional Experience

Modern Distribution Management (MDM), Denver, CO

Director of Sales

June 2018 to present

Advanced to Director of Sales after being with the company four months to become a key member of sales team accountable for the overall partner, sponsor and subscription sales for the organization including prospecting and cultivating / nurturing existing accounts. Responsible for selling event sponsorships, webcasts, research partnerships, and ads in the daily and premium e-newsletter for the company.

• Responsible for developing and implementing sales strategy, as well as communicating a clear, strategic sales vision to the organization and sales team.

• Collaborated with marketing to develop lead generation campaigns for sales leads, and sales analysis for all clients and prospects. Strategies include; online marketing efforts, e-blasts, retargeting and outbound calling.

• Cultivate solid relationships and partnerships with new prospects and existing clients.

• Established a client planning process focused on driving growth for the organization and meeting customer objectives.

• Prepared, presented and closed sales proposals with new prospects and existing clients.

• Developed Media Kit and all sales collateral and contracts for sales use.

• Participated in MDM events throughout the year including obtaining sponsors and working a booth at the events to gain new clients.

• Generation of sales forecast and weekly reports to CEO and COO. ARS/Rescue Rooter, Denver, CO

West Zone Marketing

October 2016 – September 2017

• Key member of zone leadership team accountable for the overall marketing program strategy and implementation in all marketing functional areas having a significant and direct impact on the company achieving its revenue and earnings goals including lead generation, call center management, all reporting, fiscal oversight and operations management of the west zone marketing representing half of the companies $1 Billion revenue.

• Responsible for marketing strategy, annual budgets and integrated marketing plans, execution and analysis for 28 individual service locations. Strategies include; online, media, direct response, yellow pages, community involvement and reputation management. Includes operational integration with Sales, Customer Service, and Call Center Management and Operations.

• Oversee and mentor 3 Marketing Mangers for each division and a marketing coordinator at corporate to insure marketing plans are implemented and lead generation goals are met. This includes adjustments to plans if needed to achieve set lead and sales goals.

• Responsible for 24/7 national call center and 14 stand-alone call center management, operations and reporting including training, lead / call goals, CSR performance, call evaluations, disaster recovery plans working with the other company call centers around the country, and daily, weekly and monthly reporting.

• Participated in company re-brand to include internal brand guidelines, all prospect and customer marketing and communication materials, online and offline creative, truck wraps, internal and external branch signage, residential and commercial collateral materials, calling scripts, commercials on hold messaging and full redesign of corporate web site including creative, user flow, tracking, chat and landing pages for all marketing campaigns.

• Developed and implemented price books / catalogs including pricing, market analysis, price setting, training for technicians and field teams and working with IT to ensure all tasks coded and input correctly in the system.

• Developed and coordinated sales training materials for HVAC and Plumbing Technicians, along with all collateral and materials used in-home with customers.

• Develop marketing campaigns, referral/partnership management, events, community activities including ARS Cares (HVAC and Water Heater giveaways to Veterans and Homeowners in need), affiliate marketing programs, cross-sell and customer retention initiatives.

• Measure, analyze and report to senior management and field constituents on all marketing campaigns recommend strategy adjustments accordingly. Includes current competitive and economic trends, legal, governmental and industry specific intelligence, along with daily, weekly and monthly analysis on current campaigns, market conditions and competition.

• Manage company reputation management process to include BBB, Attorney General, consumer positing sites, social media, etc., including working with Customer Care to resolve any issues with consumers for each location.

• Primary media contact for press releases, public relations and community engagements requiring corporate speaker. American Exteriors, LLC, Greenwood Village, CO

Vice President of Marketing

October 2014 – January 2016

Key member of senior leadership team responsible for providing executive leadership, fiscal oversight and operations management of the marketing organization. Accountable for the overall marketing program strategy and implementation in all marketing functional areas having a significant and direct impact on the company achieving its revenue and earnings goals.

• Provide leadership and oversight for the call center, canvassing, referral/partnership management, marketing and sales support department, events program, and all lead generation programs.

• Consistent communication within all functional areas of goals and expectations to facilitate high levels of performance and meeting expectations.

• Responsible for all Marketing initiatives including digital marketing, social media, direct mail / direct response, affiliate marketing, referral programs, advertising and branding.

• Management of the CRM database, Canvass and Appointment database and Mapping System database.

• Participated with colleagues in new market implementations including site coordination, management hiring, staff hiring and

- market launch.

• Provide marketing support / liaison between field and corporate including developing annual multi-channel marketing plans and marketing support to assigned divisions including quarterly visits to present results of marketing campaigns and keep field teams abreast of upcoming marketing campaigns.

• Design and execute initiatives to counter market conditions to maintain a viable business strategy and achieve set lead and revenue goals.

• Ensure Marketing staffing and resources are balanced with Sales staffing and resources to ensure revenue and earnings success.

• Developed and managed Customer Care Department for the company to include managing and responding to customer complaints, issues and ensuring follow up and customer satisfaction.

• Implemented and managed / monitored company reputation management process to include BBB, consumer positing sites, social media, etc.

American Residential Services / Rescue Rooter, Memphis, TN Director of Marketing

July 2011 – October 2014

Lead marketing team responsible for all marketing acquisition, cross-sell and customer programs generating over 715,000 qualified leads using an integrated, multi-channel approach to include: direct mail, print, online, public relations, broadcast, yellow pages, and community involvement activities with a $45 million budget.

• Provide marketing support / liaison between field and corporate including developing annual multi-channel marketing plans and marketing support to assigned divisions including quarterly visits to present results of marketing campaigns and keep field teams abreast of upcoming marketing campaigns.

• Measure, analyze and report to senior management and field constituents on all marketing campaigns recommend strategy adjustments accordingly

• Develop and execute annual integrated marketing plans for each branch / division from strategy to analysis to include including multi-channel campaigns and trigger marketing for specific weather events

• Monitor company brand to include internal brand guidelines, all prospect and customer marketing and communication materials, online and offline creative, truck wraps, internal and external branch signage, residential and commercial collateral materials, calling scripts, commercials on hold messaging and company owned web sites

• Successfully developed and managed new web and mobile sites for both national brands and 8 legacy brands

• Responsible for development of marketing team through coaching, mentoring and individual development plans for marketing team

• Successfully developed and implemented social media strategy including Facebook, Twitter, YouTube and multiple review sites for the organization

• Oversee and direct relationships for all marketing partners to include creative agencies, direct mail partners, online partners, media creative and buying agencies and third-party lead generation suppliers

• Plan and coordinate annual national meeting with all field teams and senior staff members, along with multiple community activity events throughout the year

TruGreen, Memphis TN

Marketing Director

March 2004 – July 2011

Responsible for annual marketing acquisition plan generating over 313,000 program sales annually by developing and executing integrated marketing plan to include direct mail, print media, digital media, broadcast, yellow pages, with a $55 million budget.

• Plan and execute annual national direct mail campaign from strategy to analysis for 70 million pieces, with multiple creative versions and formats, and weekly drops within a 6-month period including strategies for holding mail due to adverse weather conditions and online mail tracking for field associates.

• Responsible for marketing support / liaison between field and corporate including developing annual multi-channel marketing plans and provide marketing support to assigned divisions representing 2/3 of company branches including quarterly region / branch visits to present results of marketing campaigns and keep field teams abreast of upcoming marketing campaigns.

• Developed and maintained company prospect and customer database and segmentation for marketing campaigns and customer analytics

• Successfully grew acquisition sales channel by 50% over 6 years accounting for 50% of total company revenue.

• Completed company rebrand to include internal brand guidelines, fleet decals, internal and external branch signage, residential and commercial marketing materials and web sites.

• Developed and implemented online ordering tool for sales and customer collateral for 220 branch locations. This includes an image library, online adbuilder and print on demand system. Successfully transitioned from a push to a pull model for literature ordering resulting in over $2 MM in savings.

• Responsible for the Canadian division including strategy and planning, rebranding, launching new web site and introducing web marketing into the marketplace, and all marketing efforts. Education References and Additional Job History

University of Phoenix, Diamond Bar, CA

Business Management

Available upon request



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