Social Media Marketing

ROY STRUNIN, MBA

781-***-**** ***@*******.*** www.linkedin.com/in/roystrunin

SUMMARY

Innovative, strategic, results-driven marketer of high-value professional services. Expertise in demand generation, branding and positioning, social media, PR, and digital marketing. Effective leader of cross-functional teams. Passionate and energetic B2B marketer with excellent analytical thinking, keen business acumen and attention to measurable results.

Strategic Planning and Management

Team Development

Branding and Positioning

Marketing Analytics

Customer Acquisition and Retention

Lead Generation and Nurturing

Traditional & Digital Marketing

Social Media Engagement

EXPERIENCE

BCS CALLPROCESSING 2018 – Present

Senior Marketing Manager

Develop marketing and communications plans to support organizational objectives for growth and positioning of company as a leading provider of outsourced technology solutions.

• Execute integrated inbound and outbound marketing and lead acquisition and nurture campaigns; lead scoring

• Develop and implement a vertical market content strategy

• Support executive and sales teams with messaging for internal and external communications.

• Drive awareness through marketing automation and online channels including social media and website.

• Manage branding guidelines and enforce brand standards in print, digital, literature, and events.

REGULATORY & QUALITY SOLUTIONS 2017

Director of Marketing (Contract)

Managed internal and external stakeholders to drive brand recognition and marketing campaigns for consulting services. Built and deployed strategic plans using content marketing, SEO, inbound, events, social media, email and advertising.

NSF INTERNATIONAL 2013-2016

Marketing Manager

Primary marketing lead for multiple high-growth business groups. Partner with business leaders, sales, and operations on branding, lead generation and sales enablement programs. Develop plans and budgets. Manage internal and external resources. CRM tracking to evaluate ROI.

Lead Generation and Nurturing: Generated 1,500+ qualified sales leads per year.

Social Media Engagement: Developed best practices and trained subject matter experts.

Expert Content Promotion: Developed web-based platform and calendar for promoting subject matter experts and expert content.

Internal Processes and Systems: Developed SharePoint site to coordinate assets, best practices, research, events, and activities across all internal stakeholders.

INTERTEK 2008-2012

Manager, North American Field Marketing

Managed team of field marketers for all marketing programs. Led strategy development, campaign management, marketing operations, and ROI improvement for multiple vertical markets.

Achieved 20% year-over-year revenue growth.

Leveraged customer testimonials into video, collateral and PR marketing programs.

Managed education-driven lead generation programs, including white papers, webinars, email, open houses and trade shows, and cost-effective SEO/SEM.

Analyzed sales data, market and competitive conditions, and customer data to develop marketing strategies for achieving growth in key vertical markets.

SPHERE MARKETING 2002-2008

Managing Director

Provided clients with strategic plans and tactical execution for integrated sales and marketing campaigns aimed at lead generation, positioning, and sales enablement. Developed product launch and company growth campaigns, including product planning, market evaluations, competitive analysis, margin mix, and corporate repositioning.

Marketing Programs Management: Led SEO/SEM, direct mail, public relations, competitive analysis, collateral development, web content development, and online/offline advertising.

New Market Development: Designed strategies for opening new markets/channels and growing product adoption. Helped achieve 50% growth and acquisition of marquee accounts.

ADDITIONAL EXPERIENCE

MDY, Director of Marketing. Helped grow software / technology company from start-up to acquisition. Led product redirection and new market launch for Fortune 1000 companies. Managed marketing, budgets, staff, and vendors. Redesigned external and internal communications. Developed reseller and partners programs.

WUNDERMAN WORLDWIDE, Account Executive. Coordinated creative, media, offer, and premium strategies for broadcast direct marketing campaigns for Sports Illustrated, SI for Kids, Entertainment Weekly (publication launch), and Time Warner Videos.

EDUCATION

WILLIAM PATERSON UNIVERSITY, Wayne, New Jersey

MBA, Marketing Management

BRANDEIS UNIVERSITY, Waltham, Massachusetts

B.A., History

PROFESSIONAL DEVELOPMENT

MarketingProfs, B2B

Board Member, Medical Development Group, Marketing and Sales Group

American Marketing Association, Boston Chapter

Marketing Professionals Network

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