Sign in

Communications Specialist, Director of Communications, Broadcast Media

Washington, District of Columbia, United States
May 05, 2019

Contact this candidate



**** ********* ******, ****** ******, MD 20906 Contact:; 301-***-****

Emmy award-winning, detail-oriented media professional with proven leadership, organizational, communica- tion and management skills backed by 20+ year track record meeting multiple deadlines at CNN’s global net- works where total accuracy is paramount. Talented innovator adept at leading teams and productions from conceptualization to on-air presentation by pioneering strategies that boost target audiences and revenue. AREAS OF EXPERTISE

■ Broadcast Media

■ Production Management

■ Leadership

Media Consulting/Relations ■

Business Acumen ■

Analytical Thinking

Studio Manager ■

International Branding ■

Media Strategist


Cable News Network (CNN) Washington, DC

Global news leader seen in 200+ countries and territories. World’s first 24-hour news channel. Field Production Supervisor September 2018 – Present Function as main point of contact between newsroom and field news gathering crews guiding day-of logistics, staffing and data management for DC bureau. Partner with 5+ media managers to fulfill daily coverage needs for national and international programming.

Key Achievements:

■ Schedule and supervise 28+ photojournalists for daily 24-hour live coverage of all major DC events and multi-camera shoots.

Make split-second production decisions that help propel CNN’s viewership over competition during fluid breaking news.

Advanced Level Electronic Graphic Specialist 2005 – Present Project lead at CNN’s DC bureau for integration of new Electronic Graphic implementation, software and workflow upgrade. Trained staff of 15+ throughout migration to help advance upgrade. Create and generate graphic transitions and elements that enhance aesthetic quality of DC-based programming. Designed schedules for staff of 30+ during on-going breaking news, “Super Tuesday” and “Live” events. Key Achievements:

■ Coach broadcast media grad students one-on-one in preparation for successful job interviews.

Created and launched training guide for DC-based new hires to acquire broadcast operations skills.

Received Emmy, DuPont and Peabody awards for contributions to CNN breaking news coverage.

Wrote and delivered 6 presentations on goal setting for CNN’s DC Technical Operations staff.

Earned highest-ranking distinction in Electronic Graphic Assessment across all CNN bureaus.


GERARD SISNETTE/2; 301-***-****

Cable News Network (CNN) Atlanta Headquarters

Electronic Graphic Specialist 2000 - 2005

Functioned as one-man unit providing all Electronic Graphic elements for varied CNN programming. Key Achievements:

Revised CNN’s Electronic Graphic training material resulting in faster understanding and application by new hires achieving $600K cost savings in implementing new format for 25+ employees.

■ Acting manager for team of 25+ in daily duties by creating schedules to cover continuous 24-hour breaking news, sick calls, overtime and days off for CNN’s Atlanta Electronic Graphic operations.

Initiated CNN’s ticker of events during 9/11 terror attacks. Ticker is now part of CNN’s branding. PierreSisnetteCooper International, LLC

Caribbean Media Consultancy.

Managing Director/Owner 2000 - 2005

Created consultancy to promote the Caribbean globally due to lack of representation and visibility on main- stream networks. Hired staff and managed budgets while leading teams and projects from board-room negotia- tions to on-air presentations.

Key Achievements:

Produced infomercial for bespoke tailoring firm resulting in 20% increased clientele.

Created ad campaigns that netted 90% sales boost for Fortune 500 company over 10 months.

Pioneered Public Relations strategy for bank yielding 95% target audience hike over previous year.

Researched, wrote, edited and narrated news packages for CNNI and other global networks.

Developed and rolled out production schedules that minimized cost by at least $10k per project.

Consistently brought completed projects to clients ahead of deadlines and within budget

Produced and narrated documentaries that increased exports by 20% for Caribbean nation.

Single-handedly negotiated $2M government sponsorship for independent broadcast productions. CONTINUING EDUCATION

Leadership and Management Essentials: CNN’s Professional Development Center Principles and Qualities of Genuine Leadership

Leading Through Change

The Influential Leader

Delegating For Shared Success

Situational Self-Leadership


American University, Washington DC

MA, Broadcast Journalism and Public Affairs

BA, Visual Media

Contact this candidate