Communications Specialist, Director of Communications, Broadcast Media

GERARD SISNETTE

**** ********* ******, ****** ******, MD 20906 Contact: *******@*****.***; 301-***-**** https://www.linkedin.com/in/gerardsisnette/

Emmy award-winning, detail-oriented media professional with proven leadership, organizational, communica- tion and management skills backed by 20+ year track record meeting multiple deadlines at CNN’s global net- works where total accuracy is paramount. Talented innovator adept at leading teams and productions from conceptualization to on-air presentation by pioneering strategies that boost target audiences and revenue. AREAS OF EXPERTISE

■ Broadcast Media

■ Production Management

■ Leadership

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Media Consulting/Relations ■

Business Acumen ■

Analytical Thinking

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Studio Manager ■

International Branding ■

Media Strategist

CAREER EXPERIENCE

Cable News Network (CNN) Washington, DC

Global news leader seen in 200+ countries and territories. World’s first 24-hour news channel. Field Production Supervisor September 2018 – Present Function as main point of contact between newsroom and field news gathering crews guiding day-of logistics, staffing and data management for DC bureau. Partner with 5+ media managers to fulfill daily coverage needs for national and international programming.

Key Achievements:

■ Schedule and supervise 28+ photojournalists for daily 24-hour live coverage of all major DC events and multi-camera shoots.

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Make split-second production decisions that help propel CNN’s viewership over competition during fluid breaking news.

Advanced Level Electronic Graphic Specialist 2005 – Present Project lead at CNN’s DC bureau for integration of new Electronic Graphic implementation, software and workflow upgrade. Trained staff of 15+ throughout migration to help advance upgrade. Create and generate graphic transitions and elements that enhance aesthetic quality of DC-based programming. Designed schedules for staff of 30+ during on-going breaking news, “Super Tuesday” and “Live” events. Key Achievements:

■ Coach broadcast media grad students one-on-one in preparation for successful job interviews.

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Created and launched training guide for DC-based new hires to acquire broadcast operations skills.

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Received Emmy, DuPont and Peabody awards for contributions to CNN breaking news coverage.

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Wrote and delivered 6 presentations on goal setting for CNN’s DC Technical Operations staff.

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Earned highest-ranking distinction in Electronic Graphic Assessment across all CNN bureaus.

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GERARD SISNETTE/2

*******@*****.***; 301-***-****

https://www.linkedin.com/in/gerardsisnette/

Cable News Network (CNN) Atlanta Headquarters

Electronic Graphic Specialist 2000 - 2005

Functioned as one-man unit providing all Electronic Graphic elements for varied CNN programming. Key Achievements:

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Revised CNN’s Electronic Graphic training material resulting in faster understanding and application by new hires achieving $600K cost savings in implementing new format for 25+ employees.

■ Acting manager for team of 25+ in daily duties by creating schedules to cover continuous 24-hour breaking news, sick calls, overtime and days off for CNN’s Atlanta Electronic Graphic operations.

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Initiated CNN’s ticker of events during 9/11 terror attacks. Ticker is now part of CNN’s branding. PierreSisnetteCooper International, LLC

Caribbean Media Consultancy.

Managing Director/Owner 2000 - 2005

Created consultancy to promote the Caribbean globally due to lack of representation and visibility on main- stream networks. Hired staff and managed budgets while leading teams and projects from board-room negotia- tions to on-air presentations.

Key Achievements:

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Produced infomercial for bespoke tailoring firm resulting in 20% increased clientele.

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Created ad campaigns that netted 90% sales boost for Fortune 500 company over 10 months.

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Pioneered Public Relations strategy for bank yielding 95% target audience hike over previous year.

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Researched, wrote, edited and narrated news packages for CNNI and other global networks.

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Developed and rolled out production schedules that minimized cost by at least $10k per project.

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Consistently brought completed projects to clients ahead of deadlines and within budget

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Produced and narrated documentaries that increased exports by 20% for Caribbean nation.

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Single-handedly negotiated $2M government sponsorship for independent broadcast productions. CONTINUING EDUCATION

Leadership and Management Essentials: CNN’s Professional Development Center Principles and Qualities of Genuine Leadership

Leading Through Change

The Influential Leader

Delegating For Shared Success

Situational Self-Leadership

EDUCATION

American University, Washington DC

MA, Broadcast Journalism and Public Affairs

BA, Visual Media

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