Digital Marketing / Client Relationship

SOHAM SITLANI

Email: *************@*******.***

Mobile: +971 – 56 534 8393

CAREER OBJECTIVE:

Looking for a challenging career in an organization, where there is scope for demonstration, focusing on for positive and bigger outlook. I possess good Communication, Listening and Interpersonal skills, and all I have had the right focus towards studies, and work experience from the UK, UAE & India, therefore I will make a difference to the company I would work for, in turn, helping myself to achieve and succeed in my career goals. Also trained and experienced in SAP ERP Finance, I am dedicated and enthusiastic about helping the company meets its goals, and will provide top-quality results.

Summary of Profile:

Have worked with American Express, UAE as a Premium Product Consultant – Key Accounts Executive (Concierge Services / Lifestyle Management)

Trade into Stocks & Financial Instruments (Options / Crypto currencies)

3 years of experience in SAP ERP Finance (out of 7+ years of total experience); in an outsourcing infrastructure client environment

1 year of experience into Retail & PR in the UK

MBA – Finance Degree Holder from Institute of Technology & Management, India (SNHU)

Extensive Experience in Customer-facing roles involving clients across Americas and Europe

Good Data Analysis, Documentation and Presentation Skills

Strong Communication and Interpersonal Skills

Training And Education:

March 2019 – June 2019:

Professional Diploma in Digital Marketing from University of Dubai, Dubai, UAE

Learning Outcomes:

Putting together a complete digital marketing strategy with KPI’s and integrating it with the overall Marketing Strategy.

Effectively use PPC, SEO, Email, Social Media channels, display advertising, content marketing and App marketing to drive sales and traffic.

Implementing and optimizing digital marketing campaigns and utilizing CRM for Data Management.

Hands on experience in using Analytics Tools eg: Google Analytics for report extraction and campaign measurement.

Understanding of the UAE Laws governing Digital Media in the country.

Understanding of the opportunities for deploying emerging digital marketing media and techniques.

WORK EXPERIENCE:

Start – End Period

Company -

Position

Profile

Jan. ’18 – March ‘19

Engel & Völkers, Dubai, UAE

Marketing Executive / Client Relationship Management

Conducting research and analyzing data to identify and define audiences

Devising and presenting ideas and strategies

Promotional activities

Compiling and distributing financial and statistical information

Maintaining websites and looking at data analytics

Organizing events and product exhibitions

Updating databases and CRM system

Coordinating internal marketing and an organization’s culture

Monitoring performance

Assemble detailed property portfolio and present it to HNI clients.

Adhere to business unit specified client driven standards.

Formulate properties tailored to the needs of the clients

Planning, developing and implementing effective marketing communication campaigns.

Using the full marketing mix for the company’s marketing communications

Mar ’15 –Dec. ‘17

American Express, Dubai, UAE

Premium Product Consultant –

Key Account Executive

(Lifestyle Management / Concierge Services)

Work with Premium clientele and travel partners on a consistent basis, providing interesting and diverse travel requests

MIS Analysis to monitor the performance & productivity

Acquiring new business/customers via self-sourcing

Providing expense management solutions to UHNWI and managing their card portfolio.

Relationship management with ‘Ultra High Net worth Individuals’ & Make personalized recommendations and bookings

Promoting new Product line/Offerings & Value proposition

Handling portfolio of Amex Consumers in the UAE

Use detailed knowledge of Card Members lifestyle preferences and travel history to offer relevant value-added opportunities

Effective liaison with various departments within the company to gain support and resolve issues

Maintaining a very high customer satisfaction rating to enhance Card Member experience that goes beyond company standards by ensuring customer profiles are accurate and up-to-date

Accelerate the development and performance of the team through highly relevant training.

Ensure the readiness of the team, its process, methodology and talent

Apr ’12 – Dec ’14

WNS Global Services, Mumbai, India

Analyst – SAP ERP (Finance & Controlling)

Worked on BIZAPS (Vendor/ Supplier Portal, Payment card, APW)

Functional Testing on a web based application for P-Card, Vendor/ Supplier Portal

Involved in a Roll Out Project for UMG (Universal Music Group)

Collected requirements and Business Process understanding from end users of related Business groups - Gap Analysis

Configuration – Payment Methods

Provided Training to End Users as well as junior team members

Involved in Mapping Enterprise Structure as per business process

Business Blue Print

Consolidate and analyze financial data (budgets, income statement forecasts) taking into account company’s goals and financial standing

Analyzing results; monitoring variances; identifying trends; recommending actions to management

Drive process improvement and proactive in providing financial solutions that impact the function

Aug ’10 – Aug ’11

Primark Stores, Chester, UK

Retail Operative Assistant

Worked as a part of a team to provide customers with the best advice, handling their inquiries and requests in an understanding and professional manner.

Devise creative public relations strategies that fit company profile

Liaise with marketing professionals to ensure consistency in promoting corporate image

That has helped me to enhance my customer service and communication skills, being enthusiastic and keen to deliver excellent customer service in a target driven environment.

I also gained knowledge of general administrative duties and working as a part of a team has proved to be a very good team working experience.

TRAINING AND EDUCATION:

July 2012 – Sept. 2014:

Master of Business Administration (MBA – Finance) from Institute of Technology and Management (ITM), Mumbai, India

In collaboration with Southern New Hampshire University, USA

Sept. 2011 – March 2012:

Training Course in SAP – FI/CO (Financial Accounting and Controlling) from Simtej 7 Academy,

Pune, India

Skill Sets in SAP R/3 (ECC 6.0):

SAP configuration and process design

SAP Methodology Process

FI (GL, AP, AR)

Sept. 2006 – July 2009:

Bachelor of Arts in Business Management and Information Technology from Liverpool Hope

University, UK

Subjects: Project Management, Strategic Management, Information and operations management, Managing People, Business Environments, Computing Concepts, IT Business Applications, Database Technology, Innovation, IT and Society; and Publishing on World Wide Web.

Result: 59% (2.1 Degree)

SKILLS:

IT Skills:

SAP R/3 ECC 6.0 (FICO – Financial Accounting and Controlling)

Knowledge of Web-designing (Flash, Dreamweaver, Fireworks)

Computer Hardware and Networking.

Microsoft Office (Excel, Word, PowerPoint)

Team Work:

I can work effectively and confidently in a group

Experience of working in groups during academic projects in school and the university

Being optimistic is my greatest strength and believing to answer every query

Self-motivated and Proactive

Ability to sustain work pressure

Languages Known:

English, Hindi, Gujarati, Urdu, Punjabi

INTERESTS & ACHIEVEMENTS:

Experience of E-commerce trading, on Ebay

Created a website and a page on social media for a cloud computing business enterprise “DataLive Technologies”

My hobbies include playing Cricket, Snooker, and Football. I also enjoy traveling, cooking and listening to different kinds of Music. I am really passionate about Technology.

University Activity (2006 - 2009): I have been community representative in the Liverpool city and I have also been International student Advisor in the university in 2008-2009. Helping foreign students adjust to campus and community life by facilitating their academic, personal, and social experience, including advise on admission and immigration inquiries.

Valid UAE & UK Driving License

DOB: 7th June, 1988

Nationality: Indian

Passport No: M3252442 (Valid until 04/11/2024)

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