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Product Marketing Manager

Location:
Palo Alto, California, United States
Posted:
May 06, 2019

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Resume:

EXPERIENCE ac9a94@r.postjobfree.com

650-***-****

Palo Alto, CA

linkedin.com/in/ye-

wang-95653137

SKILLS

Business Strategy

Marketing Strategy

Problem Solving

Executive Communication

Leadership

Entrepreneurship

Branding

Content Marketing

Event Marketing

Digital Marketing

Social Marketing

DIRECTOR OF MARKETING (B2B)

Camvi Technologies, Palo Alto, CA / Aug 2017 – Nov 2018

• Worked closely with CEO and Sales Director to drive the business of AI-based SaaS solutions; Defined marketing strategy and roadmap; Established and owned each marketing function

• Branding: Defined brand positioning and value proposition; Developed the messaging in each aspect of marketing channels: website, social pages, press releases, datasheets etc.

• Events: Managed trade shows and helped Camvi win a guest speaker seat at Federal Identity 2018, a key industry conference

• Content marketing: Increased brand awareness and credibility by generating original and insightful contents; +300% LinkedIn followers increase 6 months after launch

• SEO: +190% impressions increase in 5 months on Google Search

• PR: Developed and maintained sound relationship with key industry media; One of the press articles hit Top1 on Google News, and became one of the most read articles on that site EDUCATION

Master of Science /

General Engineering

Ecole Centrale de Lyon,

France / 2004 - 2006

Master of Science /

Electronic Engineering

Shanghai Jiao Tong

University, China /

2006 - 2009

HEAD OF MARKETING (B2C)

Nextdish, San Jose, CA / Nov 2018 – Apr 2019

• Worked closely with CEO in refining business strategy on online meal delivery market; Defined marketing strategy and priorities aligned with business goals, esp. User Growth

• Impact: +30% monthly revenue growth and +70% monthly new user growth within 3 months of implementation

• Defined marketing roadmap; Reviewed and improved each function to serve marketing goals: Branding, customer segmentation, CLM, digital marketing, content marketing (social media), email marketing, SEO, event sponsorship etc.

• Developed and managed business partnerships with multiple well-known vendors and influential communities; Immediate user acquisition and sales growth with high ROI (estimated ROI exceeds 30 in the first year)

• Managed a team of 3; Collaborated with cross-functional teams and external partners, agencies and suppliers

YE WANG

As a full-stack marketer and McKinsey alumni, I brought my strategic thinking, growth mindset and greatest passion into businesses that aimed to change the world LANGUAGES

English

French

Chinese

SENIOR RESEARCH ANALYST

McKinsey & Company, Brussels, Belgium / Jul 2008 – Nov 2011

• Accomplished multiple client-facing research projects in Telecom/Media industries; Developed strong client relationship and acquired unsolicited positive feedback from C-Suite client

• Specialized in Marketing Strategy with a focus on Branding and Marketing ROI

• Developed solid Market Research, Problem-solving and Story- telling skills with McKinsey’s market-leading methodologies and frameworks

• Built deep understanding of global TMT sectors; Performed in- depth research on market landscape & trends, competitive analysis and case studies

• Worked with international teams across the world and within highly demanding time frame

CENTRE OF

INTEREST

CO-FOUNDER

Black Mouton, Palo Alto, CA / Apr 2012 – Aug 2017

• Produced mobile apps for iOS and android devices (Games and Kids apps); Top25 in Trivia Games, Top50 in 5 & Under

• Owned Marketing, Product Management, UX design, Data Analysis functions

• Managed mobile ads campaigns and performed ROI analysis Volunteer

VP Marketing

SJTU Silicon Valley

Alumni Association /

2017 - Present

INVESTMENT ASSOCIATE

SAIC Capital, Menlo Park, CA / Mar 2014 – Mar 2015

• Built strong network with VC partners in Silicon Valley

• Conducted deal flow screening and analysis

• Performed research on tech innovation and VC industry landscape in US

Coaching & Psychology

Languages

Song composing

Skiing



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