Product Marketing Manager
Resume:
EXPERIENCE **********@*****.***
Palo Alto, CA
linkedin.com/in/ye-
wang-95653137
SKILLS
Business Strategy
Marketing Strategy
Problem Solving
Executive Communication
Leadership
Entrepreneurship
Branding
Content Marketing
Event Marketing
Digital Marketing
Social Marketing
DIRECTOR OF MARKETING (B2B)
Camvi Technologies, Palo Alto, CA / Aug 2017 – Nov 2018
• Worked closely with CEO and Sales Director to drive the business of AI-based SaaS solutions; Defined marketing strategy and roadmap; Established and owned each marketing function
• Branding: Defined brand positioning and value proposition; Developed the messaging in each aspect of marketing channels: website, social pages, press releases, datasheets etc.
• Events: Managed trade shows and helped Camvi win a guest speaker seat at Federal Identity 2018, a key industry conference
• Content marketing: Increased brand awareness and credibility by generating original and insightful contents; +300% LinkedIn followers increase 6 months after launch
• SEO: +190% impressions increase in 5 months on Google Search
• PR: Developed and maintained sound relationship with key industry media; One of the press articles hit Top1 on Google News, and became one of the most read articles on that site EDUCATION
Master of Science /
General Engineering
Ecole Centrale de Lyon,
France / 2004 - 2006
Master of Science /
Electronic Engineering
Shanghai Jiao Tong
University, China /
2006 - 2009
HEAD OF MARKETING (B2C)
Nextdish, San Jose, CA / Nov 2018 – Apr 2019
• Worked closely with CEO in refining business strategy on online meal delivery market; Defined marketing strategy and priorities aligned with business goals, esp. User Growth
• Impact: +30% monthly revenue growth and +70% monthly new user growth within 3 months of implementation
• Defined marketing roadmap; Reviewed and improved each function to serve marketing goals: Branding, customer segmentation, CLM, digital marketing, content marketing (social media), email marketing, SEO, event sponsorship etc.
• Developed and managed business partnerships with multiple well-known vendors and influential communities; Immediate user acquisition and sales growth with high ROI (estimated ROI exceeds 30 in the first year)
• Managed a team of 3; Collaborated with cross-functional teams and external partners, agencies and suppliers
YE WANG
As a full-stack marketer and McKinsey alumni, I brought my strategic thinking, growth mindset and greatest passion into businesses that aimed to change the world LANGUAGES
English
French
Chinese
SENIOR RESEARCH ANALYST
McKinsey & Company, Brussels, Belgium / Jul 2008 – Nov 2011
• Accomplished multiple client-facing research projects in Telecom/Media industries; Developed strong client relationship and acquired unsolicited positive feedback from C-Suite client
• Specialized in Marketing Strategy with a focus on Branding and Marketing ROI
• Developed solid Market Research, Problem-solving and Story- telling skills with McKinsey’s market-leading methodologies and frameworks
• Built deep understanding of global TMT sectors; Performed in- depth research on market landscape & trends, competitive analysis and case studies
• Worked with international teams across the world and within highly demanding time frame
CENTRE OF
INTEREST
CO-FOUNDER
Black Mouton, Palo Alto, CA / Apr 2012 – Aug 2017
• Produced mobile apps for iOS and android devices (Games and Kids apps); Top25 in Trivia Games, Top50 in 5 & Under
• Owned Marketing, Product Management, UX design, Data Analysis functions
• Managed mobile ads campaigns and performed ROI analysis Volunteer
VP Marketing
SJTU Silicon Valley
Alumni Association /
2017 - Present
INVESTMENT ASSOCIATE
SAIC Capital, Menlo Park, CA / Mar 2014 – Mar 2015
• Built strong network with VC partners in Silicon Valley
• Conducted deal flow screening and analysis
• Performed research on tech innovation and VC industry landscape in US
Coaching & Psychology
Languages
Song composing
Skiing
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