Senior Marketing Director January **** – July ****

Marketing/Sales Director October 2013 – December 2014 JUSTIN GREGORY

Marketing Executive

813-***-****

ac9a7t@r.postjobfree.com

Tampa, FL

SUMMARY

Experienced Marketing Director with

a background in collecting and

analyzing data, creating personalized

campaigns, growing conversion

rates, and increasing ROI and

revenue. Seeking an opportunity to

leverage managerial leadership

excellence and to exceed goals and

performance metrics.

KEY SKILLS

• ABM

• ENGAGIO

• TERMINUS

• TECH TARGET

• SALESFORCE

• PARDOT

• LEAD SCORING

• LEAD GRADING

• EMAIL MARKETING

• ANALYTICS

• WORDPRESS

• UBERFLIP

• SOCIAL MEDIA

• ADOBE CREATIVE SUITE

• PPC & PPI

• SEO

• PIPELINE MANAGEMENT

• PROSPECTING

• CALL CENTER MANAGEMENT

• SALES

• B2B

• SAAS

•

PROFESSIONAL EXPERIENCE

Senior Growth Marketing Manager April 2018 - Present

• Increased marketing qualified leads by 63%, decreasing the average sales cycle by 19 days, and growing sales by over 40%.

• Created and Launched lead scoring and grading as well as 60+ drip campaigns with over 300 emails using Pardot engagement studio.

• Coordinated quarterly webinars for each business segment totaling 8 for the year – driving over 1,200 leads which generated over $3M in new sales.

• Managed paid advertising campaigns including: Google AdWords, LinkedIn and Facebook resulting in a 10-2 ratio of revenue to spend.

• Merged SalesForce and Pardot campaigns to increase visibility into leads, MQLs, SALs, SQLs, CPL, CAC and ROI.

• Responsible for an annual marketing budget of over $5M dollars per year – including coordinating more than 15 trade shows (SalesForce World Tour events in 10 cities, HCCA, HIMSS, Dreamforce and more.)

• Implemented SEO optimization increasing organic new visitor web traffic by 85% while decreasing bounce rates to under 60% on conversion pages. FairWarning

Risk Strategies

JDS Solutions

• Assembled and executed an annual marketing plan to achieve market share, volume, and profit objectives.

• Determined through data analysis the most effective media mix across traditional and digital channels, balancing direct response initiatives with building long-term brand equity.

• Significantly improved inside sales through extensive contact with approximately 100+ retail accounts upselling and renewing business opportunities.

• Increased existing client sales which resulted in $5.5 million in company revenue in 2014.

• Managed Marketing Initiatives: Plan and maintain marketing objectives and present to leadership quarterly as well as forecast lead inflow based on historical data to staff inbound sales organization appropriately.

• Demand Generation: Drive traffic and qualified leads to the sales organization. Build reports to calculate, monitor, and understand quality metrics such as CPL, ROI, CPA, AOV, CLTV, and conversion rates.

• Search Engine Marketing: Interface with SEM Partners regarding the oversight and management of $1mm+ SEM budget.

• Marketing Execution: Leverage Salesforce, Pardot, Google Analytics and other platforms in order to develop, execute and monitor complex marketing campaigns.

• Inbound Marketing: Maintain content marketing calendar by brand, product and industry. Establish cadence of content creation that includes blog posts, whitepapers, training materials and sales collateral.

• Oversees business operation of the department including staff, project and budget management, communications, and annual planning. Visual CV Link

Marketing/Sales Manager March 2009 – April 2011

District Manager October 2002 – January 2009

JUSTIN GREGORY

Marketing Executive

813-***-****

ac9a7t@r.postjobfree.com

Tampa, FL

REFERENCES

Available upon request

CERTIFICATIONS

• Digital Marketing 2018

• Pardot Consultant 2016

• Google Analytics 2016

• Google AdWords 2016

PROFESSIONAL EXPERIENCE

Marketing Manager June 2011 – August 2013

Google

• Responsible for market strategy, product development, quality assurance, reporting and team leadership.

• Managed a team of local Googlers who initiated targeted outreach, developed key partnerships and built digital engagement strategies.

• Executed social and paid media campaigns, driving product usage and engagement to grow our local user base in multiple cities.

• Created comprehensive strategies targeted at specific verticals to foster sustained Google+ engagement across all Denver and San Diego communities by aligning field marketing outreach with sales and Google+ community partnerships.

• Facilitated local marketing efforts and utilized GABO events (California, Colorado, Wyoming, Montana, Las Vegas) to lead B2B seminars and workshops resulting in 100’s of Google Place pages claimed, and 1000’s of Intuit websites created.

DirecTV

• Prepared and executed highly effective marketing and sales plans to generate sales from zero to 6-figures annually.

• Managed direct marketing campaigns for DIRECTV with Fortune 500 companies including Best Buy, Sam's Club, Fry's, and Costco.

• Oversaw implementation of marketing plans and individual campaigns, working closely with location marketing/promotions personnel to assign responsibility for execution of tactics.

• Set new weekly (21 - 210% of quota) and quarterly (162 - 135% of quota) sales records for the company.

• Developed and implemented staff training and retention programs that saved an estimated 15% quarterly in recruiting costs.

Nick N Willy’s Pizza

• Grew district sales revenue from -4.29% in Q3 2003 to +33% in Q2 2004 using innovative direct marketing techniques and loyalty programs.

• Delivered gains in revenue through implementing innovative business, sales, and market leadership, for example:

o Led the development of marketing campaigns to activate the marketing plan at each location, including key sale events, major promotions, new program launches and loyalty strategies. o Consistently assessed performance results of marketing plans and provided recommendations on adjustments as needed. o Routinely spent time at assigned locations to build relationships, understand local needs and business dynamics, and ensure execution of business procedures.

o Tightly controlled food and labor costs by keeping precise inventory counts and implementing original food preparation lists that saved each location 12% or more on their expenses for any given month. Visual CV Link

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