Marketing Director, Brand, Content/Messaging, Strategy

NANCY PARRA

408-***-**** ***********@*****.***

PROFESSIONAL EXPERIENCE

AskNicely-Portland, OR 6/2018–Present

Content Marketing Manager

Worked with CEO. Lead in house creative team, delivering copy, design and production needs as well as digital design, social media, event content and thought leadership editorial

Responsible for online AdWords content, A/B testing and traffic growth. Saw consistent growth of online traffic at a rate of 15%.

Developed and delivered a holistic content strategy that drove awareness (organic), leads, and built the company reputation.

Built and managed the editorial calendar, and guided brand iteration across web site, landing pages, apps, SMS, social media, event signage and webinars.

Drove traffic through engaging content including: case studies, success stories, industry briefs, white papers, internal communications and press releases.

Provided basic marketing support services to the sales department. Worked closely with Sales, IT, and product development.

VersaLogic Corporation-Tualatin, OR 6/2017–6/2018

Head of Marketing

Worked with CEO and COO as Head of Marketing. Led marketing across all media channels and platforms online and off. Off line marketing included direct mail, PR management, event signage. Digital included web site, email campaigns, social media feeds and landing pages.

Online Ad conversion optimization with a/b testing on multiple channels – growth of 20%.

Responsible for budgeting and marketing goals to lead product development, MQLs, awareness and SQLs.

Hired, coached and guided teams of marketing and creative services professionals.

Managed multiple campaigns and launches for multiple products at the same time.

Persona-based and market-focused content.

Worked closely with IT, Sales, R&D, Engineering.

Pivoted rapidly on product launches.

Owned Marketing Communications projects including 12 new product launches, regular email campaigns and nurture programs, event marketing, video production, social media, online and print advertising, and other marketing initiatives as needed.

Created department processes for approvals and project initiation.

MARKETING, and CONTENT CONSULTANT- San Jose, CA, Dallas, TX 2015–6/2017

Primary Responsibilities

Partnered with the businesses to support the development of channel marketing plans and co-branded materials.

Owned Marketing Communications projects including product launches, event marketing, social media, online and print advertising, and other marketing initiatives as needed.

Drove project planning and status meetings with senior management and other stakeholders.

Supported the coordination of outside resources of graphic designers, copywriters, printers, and video production as needed to complete projects.

Created regional product messaging and product awareness plans.

Assisted in the creation and ongoing development of content for print, online advertising, sales literature, web, social media, and other media as needed.

Established and managed current corporate brand guidelines for consistent execution of brand positioning and marketing deliverables.

UNITED STATES DRUG TESTING LABORATORIES, INC.-Des Plaines, Illinois 9/2011–10/2014

Head of Marketing

Worked with CEO and COO. Instrumental in growing business to $12 million from $8 million (30% annual increase) and a 300% growth in global brand awareness by implementing aggressive marketing plan, branding strategy, online ad optimization, 3-pronged social media plan, exhibit design refresh, and development of sales pitch for exhibitors.

Increased customer satisfaction 40% and new sign-ups 10% after completing website redesign to ensure best UX design, accessibility, Search Engine Optimization (SEO), responsive design; drove visual branding to ensure brand integrity, compliance, and continuity according to style, logo, and brand guidelines.

Boosted blog hits 800% after identifying a need to simplify complex drug testing issues. Created infographics for blog created posters that reached a global audience.

Drove new product sales 10% and increased customer awareness and satisfaction 75% by facilitating cross-functional teams with C-suite approval to implement new product launch procedures.

Created and led an internal creative services group to deliver a portfolio of campaign assets of relevant and compelling editorial content for internal and external distribution, including organizational messaging, talking points, scripts, articles, advertisements, interviews, and tradeshows.

Led and directing all graphic design initiatives, organizational photography, videography, banners, visuals, and supported all departments in their graphic needs.

Facilitated a series of integrated digital marketing strategies that reflected the goals and objectives of online engagement and awareness including social media strategy

GUEST COMMUNICATIONS CORPORATION-Shawnee Mission, Kansas 9/1999–9/2011

Associate Communications Consultant Head of Creative Services

Worked with CEO and COO. Managed, communicated, and delivered marketing and creative materials for up to 50 accounts. Developed marketing communications materials including print collateral, direct mail, online communications (email newsletters and e-mail blasts), multimedia production (PowerPoint and video).

Planned, organized and directed the daily operation and administration of the Creative Services Department. Supervised editorial/graphics staff; prioritized and assigned work and projects; made necessary adjustments in workload; hired, trained and developed staff; coached and instructed employees; and conducted performance evaluations.

Drove paid annual conference registrations (5 years).

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