Marketing Director

KATIE BYLAK #219-***-****

MY OBJECTIVE

I am an experienced Marketing Director committed to

creating effective business solutions. I have strong communication skills, with experience in advertising, website management, and event planning. My objective is to use my 3+ years of Marketing & Business experience to make meaningful contributions to your company.

LEADERSHIP EXPERIENCE

Managing Editor: Purdue Premier Campus Magazine

Built mobile application for financial independence Account Executive: Boiler Com Public Relations Firm Lead associates to create successful PR campaigns

PROFESSIONAL HISTORY

Web Clerk: Purdue Division of Financial Aid, Indiana

+ Cascade Web Content Management

+ Edit and maintain website and content

+ Implement web accessibility mandates

I was employed from August 2016 through July 2017

Intern: Purdue Communications and Design, Indiana

+ HTML & CSS, Adobe Creative Suite

+ Implement SEO/SEM, UX/UI Design

+ Edit Content, Project Management

I was employed from August 2015 through May 2017

Intern: Purdue Academic Design Research, Indiana

+ Competitive one-semester program

+ Algorithm Color Design Theory research

+ Managed project, Published research

I was employed from January 2015 through May 2015

Marketing Director: Sun Enterprises & H-D, Colorado

+ Proven ability to work cross-functionally

+ Website Management, Media Advertising

+ Executed $250K+ TV & Radio ad campaigns

+ Facebook, Insta, YouTube, Email Marketing

+ Lightspeed NXT, Traffic Log Pro CRM

+ Co-Op Advertising & Invoice Auditing

+ Co-Op Auditing success rate was 99.9%

+ Event management for 50-2500 people

+ Support sales team with lead generation

+ Maintain client relationships with partners

I was employed from August 2017 through August 2019 MY EDUCATION

I received my Bachelor’s Degree

in Technical Writing from Purdue

University, West Lafayette. I had

two minors: Communications and

Business Management. I went for

Engineering, but eventually

switched. I entered as Class of

2013. I graduated in May 2017.

QUALIFIED SKILLS

+ HTML & CSS Coding

+ Adobe Creative Suite

+ B2B & B2C Marketing

+ SEO/SEM Analytics

+ Digital Marketing

+ Digital Advertising

+ Digital Content Creation

+ Social Media Advertising

+ Brand Management

+ Website Management

+ Lead Generation

+ Executing Retail Plans

+ Quantitative Analysis

+ Qualitative Analysis

+ Writing, editing, designing

+ Strong communication

+ Work cross-functionally

+ Problem Solving

+ Critical Thinking

+ Positive professionalism

+ Organization & Efficiency

+ Performance-driven

+ Innate sense of urgency

+ Mindfulness & Empathy

MY STRENGTHS

My strengths lie at the intersection

of technical and creative.

For a decade, I have worked very

hard to earn a variety of different

positions and work experiences

to give myself a well-rounded

background. Not only am I able to

flex my creativity, but I can grasp

technical and analytical concepts.

My greatest strength is my duality.

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