FATIMA SIDDIQUI

PROFILE SUMMARY

Experienced professional with a demonstrated history in client management and communications. Strong educational background in Media Studies possessing a double degree from the University of Guelph-Humber.

CURRENT POSITIONS

ACCOUNT MANAGER & PROCESS MANAGER

Gorrie Marketing / Mississauga, ON / November 2015 – Present

Account Management:

Developed a trusting relationship with retained brands including– Logitech, L’Oréal, Samsung, Best Buy, TD, Benjamin Moore, Razer, Mattel, HBC and Staples, among many others.

Developed strategic marketing plans to prospective companies that outlined new concepts and solutions that would differentiate them in the retail landscape.

Conceptualized and executed international point of sale (POS) campaigns including, mapping out the shopper journey and path to purchase.

Worked with cross-functional and senior leadership teams to ensure the highest quality of materials are produced and client needs are met.

Planned and presented reports on account progress, goals, and quarterly initiatives to share with team members and contribute to company development.

Performed market and competitive research as needed to bolster strategic insight.

Curated whitepapers and blog posts for publication on LinkedIn, client presentations and website.

Internal Communications:

Established optimal productivity for Gorrie by ensuring all employees are familiar with procedural changes, overseeing the training of staff and creation of documents.

Focused on the entire process from beginning to end, introducing innovation into the process that can impact results, enhance profitability and assist the organization to meet its business objectives and goals.

Ensured that business process outcomes are in harmony with an organization’s strategic goals.

Communicating new and changed policies and identified exceptions and deviations, as well as management of these situations

Aided in the onboarding of Office 365 platform and services.

Led and initiated company re-branding and website redevelopment.

EDUCATION

BACHELOR OF APPLIED ARTS IN MEDIA STUDIES

SPECIALIZATION IN JOURNALISM

University of Guelph-Humber, Toronto

2011 - 2015

DIPLOMA IN MEDIA COMMUNICATIONS

Humber College, Toronto

2008 - 2010

PAST EXPERIENCES

CUSTOMER SERVICE OFFICER

TD Auto Finance / Toronto, ON / 2015 –2015

EDITORIAL ASSISTANT

Kostuch Media Ltd. / Toronto, ON / 2015 –2015

PLANNING & LOGISTICS TEAM MEMBER

EmergeTO / Toronto, ON / 2015 –2015

STUDENT JOURNALIST

Radix Online/ Toronto, ON / 2013 – 2014

FRONT DESK ADMIN

Toyotoshi Group / Mississauga, ON / 2013 – 2014

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