Social Media Digital Marketing

Edward R. Toro 408-***-**** *********@*****.***

Digital Marketing & Communications Leader

An accomplished digital marketing executive with proven experience leading the end-to-end lifecycle of data-driven, innovative marketing and communications campaigns. Expert in ensuring alignment between marketing, communications, and business teams, including engaging directly with internal and external stakeholder groups. Adds value through a strong ability to leverage MarCom to increase brand awareness, promote customer engagement, and drive web conversion.

Core Professional Strengths

Digital Marketing Leadership Internal and External Communications

SEO/SEM/SMO and Google AdWords Project & Campaign Management

Online Content Management Product & Brand Messaging

Go-to-Market (GTM) Strategy Market Research

Brand Development & Management Global Stakeholder Management

Marketing Collateral Development Cross-Functional Team Management

SELECTED CAREER HIGHLIGHTS

Improved search engine rankings, conversion rates, and user experience by transforming traditionally created web portals into innovative and dynamic websites.

Achieved exponential growth of 300% for website traffic by designing and launching a new campaign that leveraged Google AdWords to drive traffic to the website.

Deployed an SEO-focused campaign with back links and compelling content, resulting in a 20% traffic increase.

PROFESSIONAL EXPERIENCE

SOCKET MOBILE 2014 - Present

Director, Marketing Communications

Developed, scaled, and implemented corporate marketing communications worldwide for all the key product lines. Built marketing collateral, sales tools, digital and print assets, and a digital asset library to achieve marketing consistency.

Created and deployed the company’s overall marketing strategy for the Worldwide Marketing Communications Team as part of a core MarCom strategy:

oIdeated and brought-in innovative and effective marketing tools and industry-best approaches in alignment with the strategic framework of the business.

oEngaged directly with key stakeholders across levels to secure buy-in, resulting in successful execution and implementation of marketing and communication plans.

Analyzed and identified gaps and opportunities in the existing global marketing strategy plan; focused on achieving competitive advantages through enhanced content marketing, social media presence and uniform brand messaging.

oConceptualized and created a web portal which transformed the original ordinary developer landing page into a dynamic portal including effective sales tools and enabled empowerment of the software developers.

oIdeated and developed a developer/customer web traffic campaign utilizing Google AdWords (Remarketing); generated 300% increase in website traffic vs. the original predicted target of 10%.

oImproved SEO and web traffic by 20%; implemented a Pillar Page Blog which optimized back-links on associated blog pages and produced compelling content for the readers.

Nurtured and developed business rapport with cross-functional teams such as Brand, Product, Web and Channel Marketing including the CTO for seamless execution of the communication programs.

Defined Socket Mobile’s marketing and communications approach across each key channel; ensured consistency and uniformity by developing a standardized editorial style guide.

LINKEDIN 2013 – 2014

Communications Project Manager

Delivered on LinkedIn’s mandate of building, developing and launching the new internal Marketing and Sales Global Specialists website.

Achieved the website’s primary objective of becoming the main informational repository for all internal sales and marketing teams; ensured regular website maintenance and upgrade including website content management.

Spearheaded content development for the Global Specialists Monthly Newsletter; posted editorial communications regarding specialist’s updates, new offerings, and celebratory team wins.

SYMANTEC CORPORATION 2012 – 2013

Global Channel Communication Specialist

Designed and developed the Symantec’s communication strategic blueprint and ensured alignment with the business vision, goals and objectives.

Developed innovative communications plan and effective product messaging for supporting Symantec’s Cloud Strategy launch announcements.

Leveraged social media platforms and various internal/external communication measures for the successful delivery of Symantec’s partner product announcement content.

Strengthened the existing communications function in collaboration with cross-functional teams; created and delivered thought-provoking content and promotional materials for the relevant global regions and partners:

oConceptualized creative promotional options, requirement for video communications and composition of voice over scripts.

Partnered with internal PR, Social Media and Marketing teams for ensuring timely communication to the partners about Symantec’s product portfolio offerings, new launches and other partner programs.

NOTIFY TECHNOLOGY CORP 2004 – 2012

Marketing Communications Manager

Established Notify Technology as a leading Mobile Device Management Software company in the industry; realigned and repositioned the entire corporate brand identity which included the brand message, image and ‘voice’.

Facilitated substantial growth of the organization’s business revenues by strengthening the Go-to-Market plans and driving the PR and marketing communication interventions.

Capitalized on social networking opportunities through LinkedIn, Facebook, Twitter and YouTube for creating awareness about the organization’s profile, brand, and product offerings:

oLed and managed SEO campaigns using HubSpot, Google Analytics, Google AdWords and other similar social media tools.

oCreated 32 new blog posts, e-books, and landing pages leading to 30% increase in the online content.

Designed and managed the corporate website and channel partner portals to ensure uniform brand communications and effective usage of online platforms.

CLARINET SYSTEMS INC 1999 – 2004

Marketing Manager

Responsible for corporate product messaging, positioning, media buying, product launches, content writing for press releases and editorials, marketing communications, and trade show events.

Augmented corporate marketing by creating interactive online product videos, launching and leading branding campaigns, developing press kits, product collaterals, and corporate presentations.

Drove online marketing and communications across the corporate website right from conceptualization to design, graphics, and e-commerce strategies.

P-COM INC 1997 - 1998

Marketing Communications Manager

Managed the Graphic Design Department which included development of layouts and presentations, marketing collaterals, trade shows and event management, product packaging and corporate website maintenance.

Created corporate videos including in-house product training video for customers and sales force.

Member of the team responsible for media buying and advertising conceptualization.

EDUCATION & PROFESSIONAL DEVELOPMENT

SAN JOSE STATE UNIVERSITY

Bachelor of Arts (BA) – Advertising (Minor – Graphic Design)

Adobe Creative Suite (Photoshop, Illustrator, Acrobat, Dreamweaver, InDesign, Premiere Pro)

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