Sales Manager

First Name Zeinab

Last Name Homayounmehr

Address Richmond Hill, Ontario

Phone 437-***-****

Email ******.************@*****.***

Summery

Experienced assistant brand manager marketing with a demons history of working in the consumer goods industry. Skilled in negotiation marketing management, Business planning, advertising and market analysis. Strong marketing professional with a master of business administration (M.B.A) focused in business management, marketing and related support services from Azad University. Work Experience

Savola - Behshahr Industrial Co.

Assistant Brand Manager, Dec 2015 – May 2019

Key Responsibilities

Lead cross functional teams in launching six successful new products and executing two relaunches.

Marketing Budget Planning, Control & Managing.

Supported in annual Business Planning including Market Audit Analysis and Strategy

& Tactic Drafting.

Managed Creative Agencies to Developed & Executed 360 national campaigns.

Research Agency Briefing & ensuring quality execution for Qualitative & Quantitative projects

Monitor and analyzes sales volumes, market share trends and competitive activities.

Prepare monthly brand audits based on distribution report, sales analysis, consumer tracking report, U&A report, market share, shelf share & out of stock reports. Key Achievements

Launch Bahar Almas brand as a premium frying oil brand and increase 15% total frying oil

Re-launch Ladan brand as the oldest cooking oil brand in IRAN with 30% market share in Oil & Ghee segments.

Launch Omega 3 oil & Ladan saffron oil as an initiative –first year result, their volume have been two times of the volume plan.

Upgrade Savola Behshahr B2C product portfolio by launching premium products in each ghee & oil categories.

Pakban Industrial Co.

Marketing supervisor - March 2013 - Sep 2015

Key Responsibilities

Developed merchandising to bring the brand to life and stand out vs. competitors. Result: Increased sales volume by 20%.

Presented competitor performance and category analysis to cross functional teammates on a monthly basic.

Worked with cross-functional team members to develop plans for upstream product initiatives.

Monitor and analyzes sales volumes, market share trends and competitive activity. Key Achievements

Led conception and launch of yogurt drink (Traditional Iranian drink) in can packaging as an initiative and increase Pakban brand equity by 4%

Re-launch Pakban beverage product redesign packaging; result; increase 15% sales volume.

Extend product portfolio; launched flavored yogurt, mixed yogurt & tetra pack milk. Azad University

Invited lecturer – Sep 2012 – Feb 2013

MazMaz Co.

Brand supervisor – May 2010 –Jan 2012

Key Responsibilities

Led cross functional teams in launching two snack brands new products and executing one relaunches.

Closely work with creative Agencies to Developed & Executed IMC campaigns.

Monitor and analyzes sales volumes, market share trends and competitive activity. Key Achievements

Launch MazMaz sensation brand as a premium chips brand and Rocky brand as a child snack brand.

Re-launch MazMaz nuts packaging design as a market leader in packed nuts market segment.

Education

Azad University, Iran

MSc business administration, 2008 - 2010

Ministry of Science, Research & Technology, Iran

BSc business administration, 2002 - 2006

Glasgow School of English

Upper Intermediate (CEF Level B2), 2012

Key Skills

Language:

English: fluent both read & Write

Farsi: Fluent both Read & Write

Computer Skills

Proficiency in MS Office Tools

Oracle Business Intelligence

SPSS software

Other Certificates

Limitless Teams & Business Decode, ProMark Corporation Ltd., June 2018.

Problem solving & decision Making, ProMark Corporation Ltd., August 2017.

Planning, Organizing & Managing Others, Professional Training Program, UBT Continuing Education Center, July 2016.

ICDL Core Certification, ICDL Iran Institution, 2007.

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