Digital Planner and Online Marketeer

Sudhir Kumar Gupta

* ******** **, ********* ****-1111, Toronto (ON) M9V5G7

ac99ek@r.postjobfree.com, +1-647-***-****

Profile Summary

Solution Focused,meticulous and result oriented professional with over 8 years of experience. Proven ability as a digital campaign strategist with a successful track record in creating and implementing innovative campaigns. Constantly inspired by the ever-changing digital landscape with a knack for adopting and leveraging new technologies.

Excellent Interpersonal, communication and organizational skills with proven abilities in Digital & Offline campaign management & Team Handling.

CORE COMPETENCIES

Over the years, I have hands on experience of working across multiple tools & Platforms across digital & analog

comScore

Nielsen DAR

GWI

DV360 (DCM)

Search Ads 360

Facebook/IG Ads Manager

Programmatic DSP’s

Trade Desk

3rd Party Ad Server Tools

Moats/IAS

DBM (Bid Management)

Google Analytics

Organization: Zenith Malaysia-Publicis Media Groupé Oct’18-July’19

Zenith is the ROI Agency (Part of Publicis Media). We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients' businesses.

Designation: Associate Director (Planning Lead)-Managing a Team Size of 6

Major Client: Nestle Malaysia

Positioned as Planning Lead for Nestle-One of the biggest CPG brands in Malaysia. Responsible for driving campaign strategies across key categories- Confectionary (Kitkat), Nestle Ice Cream, Purina Pet Care, Nespresso.

Key Responsibilities:

Strategizing and planning end to end integrated (Offline + Online) campaigns

Managing a portfolio of MYR 50M and spearheading LDD (Local Digital Deals)

Inking Annual Deals with different Media Owners and getting the best rates for clients

Identifying the gaps and upselling agency solutions to strengthen the processes.

oProposed the framework of automated dashboard, which will store all platforms, spends and performance numbers in real time basis.

oSetting up of War Room at client office to get the maximum out of social listening and reflect it in creative optimization with media learnings during key launches.

Cross selling programmatic solutions to new and less tech savvy clients.

Working closely with creative, content and social teams on how to amplify thoughts and drive ROI out of it

Planning all PR and Influencer activities for brands and placing them on key portals to leverage maximum traction

Designing launch events and tie them back with media metrics to track performance

Presenting strategy decks and post campaign analysis to top level management with actionable insights.

Utilizing research tools like comScore, GWI, eMarketeer, Euro monitor and Clear Decision for audience insights and media consumption patterns for developing brand plans

Training internal teams and educating clients on new technology, ad formats functionalities and targeting capabilities.

Organization: Performics Malaysia Feb’18-Sept’18

Performics is a performance marketing agency that provides paid search, natural search, social, display, affiliate and mobile marketing solutions to a variety of Fortune 500 and smaller clients. Performics is owned by the French advertising holding company Publicis Groupé.

Designation: Associate Director (Digital Lead)-Managing a Team Size of 8

Major Clients: Reckitt Benckiser, Kraft Heinz, Singapore Airlines, Singapore Tourism Board, Hong Leong Bank, Thecads.com, Silk Air, TMone.my

Key Responsibilities:

Looking after the strategy, planning and operations of all the clients from digital perspective.

Supply expert Search and Biddable Media points-of-view and perspectives during client meetings

Presenting strategy decks and post campaign analysis to top level management with actionable insights.

Overlooking E-Commerce Campaign for RB and hitting month on month KPI

Keeping a track of all the processes and reports aligned and assigned by HQ and global offices

Lead RB Digital Consolidation along with Global Hub

Working closely with Programmatic team on audience segments and strategizing the approach for campaigns

Instructing Ops team on setting up of Tags, UTM Codes, Pixel Implementation and proper reporting structure

Working on pitches for new acquisition which includes in-depth study of client spends patterns and how we can improve it by using proprietary tools and other strategies.

Organization: Exponential Interactive (Exponential Inc.) May’15-Jan’18

Exponential Interactive is a global provider of advertising intelligence and digital media solutions to brand advertisers.

Exponential’s platform fuses one of the largest global digital media footprints and proprietary data with user-centric ad

Formats designed to drive engagement and action.

Designation: Digital Key Account Manager (Client Servicing SEA)-Managing a Team Size of 6

Key Responsibilities:

Client servicing & Planning major accounts of Microsoft Products, IKEA, Emirates, Korean Air lines, Singapore Air lines, Marina Bay Sands, Shangri la, P&G Prestige Hugo Boss Campaign and Clinique for the Asia Pacific regions for Rich Media and Standard banner campaign.

Launching Campaign on exchanges like Google Adx, Appnexus and other bidding Platforms and scaling accounts across the platforms through continuous optimization and maintaining margins for the campaign with effective budget allocation

Managing South East Asia team in growing sales revenue and training new joiners

Maintain Strategic relationship with clients both internal and external stakeholder through value added presentation

Monthly feedback call and presentation with client on overall performance analysis and accordingly providing solutions through company’s digital offerings

Partner with cross-functional teams including Technical Support, Product Management and Marketing to ensure high impact results for clients

Co-ordinating with creative team/media planners in delivering best solution as per clients needs and assignment

Providing end of campaign report with deep dive analysis on the campaign performance

Organization: Google India (Outsourced by Accenture Services Pvt. Ltd. Jan’14-April’15

Google is an American multinational corporation specializing in internet-related services and product. These include online advertising technologies (DCM/DBM/DS), search, cloud computing, and software.

Designation: DCM Campaign Manager and Team Coordinator- for a Team Size of 11 in the APAC region

As an analyst, I was responsible for troubleshooting the issues for Agencies and Advertisers and resolving their issue across Double Click ad server and also involved in Campaign management of agencies and advertisers along with Media Planning and Buying through display solutions and search.

Key Responsibilities:

Experience in Monitoring and analyzing campaign reports and making recommendations on actions

Lead all clients planning in programmatic by pulling up reports would be in the form of activity reports to ensure visibility of revenue and performance to both external and internal stakeholders.

Closing deals and exceeding targets on a day to day setup and maintenance of private marketplace deals with ad operations and third party sales partners to ensure campaigns are delivered / revenue is maximized.

Media Planning for Agencies across different campaigns and pacing the budget and performance as required

Reviewing the feature request and communicating the project status to the stakeholders

Queue management for the Google tickets and troubleshooting the issue on a day to day basis

Actively involved troubleshooting trafficking related issue for Standard banners, Rich Media and Video Ads

Reviewing, trafficking and analyzing the quality of the campaigns. Sending out the tags to the appropriate publishers and Advertisers according to the requirement of the client

Organization: 123greetings.com, March’12-Dec’13

An US based firm which has been in operation since 1997, features an e-greetings website www.123greetings.com, which aims at providing its users with more than 3000 categories covering many cultures globally across 192 countries.

Designation: Digital Media Specialist (Client Servicing).

As a specialist, increased the revenue by 3x in the Online Ad Spaces, Mobile and E-mail marketing services for the international and domestic region of the company. I ensured our online inventory being sold and marketed across the globe effectively.

Key Responsibilities:

Account Management for various domestic and international media clients, Agencies, Publisher and advertisers.

Responsible for web space planning of our website thereby increasing the revenue/traffic and meeting company’s goal.

Actively involved Media buying across all the channels of Online marketing from Online Display, Mobile to Email Acquisition by increasing our database and traffic.

Negotiated Global mutual contract with Advertiser and Agencies to reach business objective

Worked closely with cross functions like operations, creative, delivery, support and finance to ensure the campaign is deployed and completed flawlessly.

Developing evaluation techniques such as reporting on media performance and campaign analyses based on data provided by 24/7 Real Media solutions (Openx Adserver).

Presenting proposals & submitting RFPs, with media recommendations, strategy processes and costs to clients.

Focus on client retention, growth, renewal, and client satisfaction.

Provide inventory estimates for media campaigns by reviewing our monthly inventory through ComScore and Google Analytics.

Organization: Matrix Cellular (International) Services Pvt. Ltd. Feb 2011-March 2012

Matrix is the leading provider of complete Mobile and Data Solutions connecting everyone with convenient, cost-effective mobile solutions.

Designation: Business Development Executive

Key Responsibilities:

Marketing of international post-paid connections, data card and forex card to consumers through online and off line channels.

Initiating email marketing campaigns for generating leads.

Developed Channel sales through tie-up with various travel agencies across Kolkata.

Designed and created marketing assets like campaign flyers, newsletters and blogs.

Organized marketing events, road shows, stalls and campaigns to promote product visibility.

Handled all client escalations, queries and continuous follow up for renewals and upgrades.

EDUCATION

Master in Business Administration from ICFAI UNIVERSITY (India) in the year 2011

LANGUAGES & SKILLS

Languages: Exceptional command over English

Software Skills: Proficiency in Microsoft Word, Excel (Advanced) and PowerPoint

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