Marketing Sales

NATALIE V. GORBAN

**** ****** *** **., ************, MO, 63017

*************@*******.***, www.linkedin.com/in/nataliegorban 314-***-****

PROFESSIONAL SUMMARY

Creative, insightful, and organized marketing and advertising professional with a diverse skill set and knowledge of online and offline marketing, proven track record of exceeding sales quotas, identifying new sales opportunities and project management. A broad set of skills can be utilized to better serve clients, raise awareness, and increase revenue. 12 years of experience in placing and selling print media and Search strategy (SEO, SEM, Social Media, Mobile Marketing), Data Analysis, Google Analytics, digital signage for financial institutions with a focus on growing and developing clients, building and maintaining relationships. TECHNICAL SKILLS

Proficient in Microsoft Office, Salesforce, Nanonation CMS, Data Analysis, Google Analytics, Google AdWords Certified

EDUCATION

Webster University, St. Louis, MO

Bachelor’s Degree in Management/Marketing, 6/06

Cum Laude

PROFESSIONAL EXPERIENCE

Adrenaline, Inc., St. Louis, MO - 10/16 - 03/19

Digital Account Coordinator

• Responsible for managing the digital in-house marketing and sales campaigns for several financial institutions like BMO Harris Bank, Frost Bank, American Airlines FCU, Vantage CU which pro- duce millions in annual revenue from new project installations, renewable subscription fees and custom content creation.

• Coordinated all digital advertising efforts with prospective and current clients. Supported business developers in obtaining new accounts.

• Supported sales team during initial SOW negotiations.

• Created proposals and SOW and worked with clients on approval process and implementing.

• Worked with internal teams on coordinating and project implementation.

• Project management for existing and new branch openings.

• Worked closely with implementation team to ensure a smooth onboarding of new clients.

• Managed ongoing day-to-day client relationships, including resolution of issues with graphics, equipment, and IT services.

• Developed client relationships, grew current accounts, and cross-sold clients.

• Supported business developers in obtaining new accounts.

• Provide strategic account and project management development for key client accounts on major initiatives.

• Provide subject matter expert support to both clients and internal teams. Page 2 ! Resume

• Facilitate communication with other department heads in order to effectively work as a cohesive team and provide customer support.

• Develop highly successful client relationships

• Maintain up-to-date knowledge of the product and service changes. Mindstream Interactive (formerly Marquette Group), St. Louis, MO Digital Marketing Consultant 4/11 – 9/16

• Responsibilities included maintaining or growing revenue and deepening client relationships.

• Premier customers included: Bath Fitter, Overhead Door Co., Express Employment Profession- als.

• Managed multiple franchisees, acted as the day-to-day contact and focusing on retention of clients through relationships and strong client service.

• Managed client expectations and team communication flow as they relate to project require- ments, design, development and delivery.

• Provided consultation on print and online marketing program development, analysis, strategy and tactical implementation in the areas of internet yellow pages, paid search, organic search op- timization, social marketing, local listing management, as well as, direct and e-mail campaigns.

• Provided detailed reporting on existing advertising campaigns and helping clients with best allo- cation of their annual advertising budget.

• Resolved challenges that arise during the process and develop action plans to address potential project roadblocks.

• Served as liaison to internal business partners, clients, and third-party vendors to ensure success- ful project delivery.

TMP Directional Marketing, St. Louis, MO 8/07 – 4/11 Account Executive (1/08 – 4/11)

• Identified, up-sold, and successfully managed new and renewing print and interactive campaigns for clients, including but not limited to Unigroup (Mayflower and United) and Overhead Door Co.

• Managed multiple franchisees, acting as the day-to-day contact and focusing on retention of clients through relationships and strong client service.

• Provided consultation on print and online marketing program development, analysis, strategy and tactical implementation in the areas of internet yellow pages, paid search, organic search op- timization, social marketing, local listing management, as well as, direct and e-mail campaigns.

• Provided detailed reporting on existing advertising campaigns and helping clients with best allo- cation of their annual advertising budget.

• Grew East Coast territory interactive sales by over 50% in the first year as an Account Execu- tive.

• Achieved 100% client retention for two consecutive years. Client Service Associate (8/07 – 1/08)

• Accurately entered orders into TMP system maintaining records and status report for Brook In- surance account.

Page 3 ! Resume

• Contacted publishing companies and business offices regarding orders, artwork, and white pages.

• Quickly resolved questions from publishers and TMP support departments.

• Promoted within the company in less than one year. Barnes Jewish Hospital, St. Louis, MO

Marketing Practice - Internship 1/06 – 8/07

• Assisted in organizing, coordinating and implementing marketing communications projects in- cluding print and online advertising, promotional material brochures, website content, newslet- ters, white papers and press releases.

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