Data-Driven Decision Making
Managing Human Capital
Organizational Performance Methods
Western Governors University
Certified Project Manager
Customer Relationship Management (CRM)
Social Media Marketing
Marketing Director with seventeen years of experience in Marketing and Management. Successfully create and implement marketing policies, increasing sales by as much as 45%. Excellent interpersonal and team management skills. I also have a solid ethical background with a professional commitment and responsibility as well as an excellent attitude to deal with people, a high communicative outlook and enhanced leadership skills, and adaptable to changing situations. I’m good at working in a team environment, persistent, and aimed at getting the best results.
B u s i n e s s & M a r k e t i n g P r o f e s s i o n a l
Jimmy Floyd Family Center 4/99-Present
Assume overall responsibility for developing the annual marketing plan; for strategic market planning; market research programs; and control of the marketing budget.
Translate business goals and strategies into brand portfolio objectives and marketing strategies.
Develop marketing strategy for new and existing products and programs/classes.
Develop & Edit promotional materials and delivering materials to all media outlets (television, radio, print, and online).
Developing client presentations, contests, promotions, and other offers.
Work with Facility Director to develop and implement new client contact and continued corporate wellness success.
Provide the planning and leadership to our Group Exercise Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing Strategy.
Participate in relevant community events and committees.
Manage social media presence and direct programs to improve social media
reputation and recognition.
Undertake continuous analysis of competitive environment and industry trends.
INDEPENDENT CONSULTANT Freelance 1/12-Present
Brand marketing and message strategy
Marketing Planning and implementation (inc. digital marketing & social media)
Content and communications
General marketing advice and guidance
Smyrna Towne Center 7/96-3/98
Managed fitness, aerobics, front desk, janitorial, childcare and aquatics staff
Prepared monthly reports/stats.
Conducted monthly staff meetings
Performed orientations, health assessments and individual workout programs.
Developed & implemented annual budget & marketing plan
Organized, facilitated and managed all community programs including group exercise & aquatics.
T. Nichol Teague