Marketing Sales

TERRY HUNTER, MBA

Dallas, Texas 214-***-****

https://www.linkedin.com/in/twhunter ******@*********.*** ACCOMPLISHED MARKETING PROFESSIONAL

AREAS OF EXPERTISE

Digital Marketing

Product Positioning

Demand Generation

Go-to-Market Strategy

Project Development & Management

Budget & Cost Management

Vendor & Supplier Supervision

Direct Marketing & PR Programs

CRM and Database Management

Team Building & Training

Channel Management

Paid Media (print, digital, social)

PROFESSIONAL EXPERIENCE

DEALERSOCKET, IRVING, TX 2019 – PRESENT

DIRECTOR OF MARKETING, DEMAND GENERATION

Managed all digital marketing strategies, including SEO/SEM, paid media and web.

Building and managing dealership marketing programs with paid search, marketing automation, display advertising, email marketing, outbound phone marketing, and to generate demand.

Responsible for marketing automation workflows and system integrations, utilizing Eloqua, Marketo and Google tools.

Developed effective trigger and drip nurtures that aligned with overall marketing and sales goals.

Collaborate across functions to design and execute demand generation strategies that fill the funnel with high quality leads that quickly convert into high quality opportunities at the expected volumes.

Work closely with stakeholders to determine the right mix of channels and with Programs to identify the appropriate events (webinars, trade shows, and nurture streams) that engage qualified leads and accounts at all funnel stages.

Partner with the Product Marketing, and Marketing teams to design and fuel outbound programs with the appropriate branding, messaging and assets to attract and engage the targeted buyer personas at all stages of their journey.

Work closely with Sales create dashboards that provide visibility into program progress against established KPIs; monitor performance and take appropriate actions to ensure program success and expected business outcomes.

Monitor and track the stages of the lead funnel (Engaged, Qualified, Sales Accepted, Sales Qualified, Closed/Won). Work with Campaign Manager to monitor and track overall Marketing contribution to company bookings.

Be detail-oriented; A/B test and optimize; establish actionable outcomes from testing results.

Own, track and manage the Marketing programs budget. AVIGILON USA, DALLAS, TX 2016 – 2018

DIRECTOR, GLOBAL BRAND AND ADVERTISING (2016 – 2018)

Created multi-partner marketing and product launch plans in conjunction with sales leadership, product teams, segment marketing and communications, targeting global partners.

Led the partner marketing experience across all channels, by launching an exclusive partner program.

Implemented strategic priorities of digital content strategy across web & digital venues. Improved paid social engagement from 3,000 likes to over 40,000 in 18 months.

Works with internal stakeholders to launch advertising campaigns across print, digital, social, video, email, and event marketing ensuring alignment with brand strategy and marketing campaign strategy.

Leverage new technologies to optimize content delivery, optimize spend, and maximize message delivery.

Prepares annual marketing plans against a budget of ~ $2m.

Coordinates with internal stakeholders, creative designers, and external agencies to ensure all print and digital advertising creative is delivered accurately, on time and in alignment with advertising plans.

Works with key stakeholders to create and execute email campaigns, related to product announcements, tradeshows and events, training schedules and other customer-facing announcements.

Designs, plans, and implements targeted marketing campaigns to drive qualified leads to meet revenue targets, for the global market; 2018 campaigns drove $3m revenue opportunity against a budget of $300k.

Serves as an internal and external evangelist for Avigilon, supporting field marketing and sales growth with materials for the sales channel and key customers.

Works with our video production company to coordinate the video production process. Terry Hunter 214-***-**** ******@*********.*** Resume, Page 2 SAMSUNG ELECTRONICS AMERICA, INC., RICHARDSON, TX 2006 – 2015 SENIOR MARKETING DIRECTOR - MOBILE COMPUTING (2013 – 2015)

Led go-to-market planning, from product development to product messaging to marketing launch.

Achieved enhanced market awareness and substantial sales growth of company's tablet and wearable product lines through development and execution of effective marketing plans, strategies and tactics.

Optimized the performance of the e-Commerce channel and website’s ability to build customer base, generate sales, order conversion and related transactions.

Optimized marketing investment by initiating channel and partner promotions, training of store personnel, and coordinating the activities of marketing, communications and PR teams.

Developed messaging and approach for national TV commercial that received over 20 million YouTube views within the first 14-days of airing and ranked in top 10% world-wide for effectiveness.

Planned and coordinated promotional integration with a blockbuster movie resulting in a 40% increase in product sales at participating retail partner compared to an 11% increase at non-participating stores.

Efficiently managed an annual sales promotion and marketing budget of $115M, and spearheaded a $52M comprehensive advertising campaign that yielded 5.6 billion impressions. DIRECTOR OF PARTNER MARKETING (2006 – 2013)

Increased product sales, up to 40%, through the management of customer programs including promotions, sales incentives, product and market launch activities, and branding campaigns focusing on carrier partners.

Successfully planned and implemented all partner marketing activities encompassing cross-media advertising including TV, radio, internet, email, and print, PR efforts, CRM and customer loyalty programs.

Developed and implemented productive partner marketing programs including email and POS campaigns, resulting in significant boost to new customer acquisition and retention rates.

Achieved rapid and successful product visibility and market acceptance through innovative product launch programs, effective consumer engagement tactics, and promotional strategies.

Developed and oversee annual marketing budget of $145M, and efficiently managed spending to under 3% of revenue versus a 4.5% target, resulting in a savings of $12M+.

Collaborated with internal sales, product management, and corporate marketing teams, and supervised activities of advertising agencies, PR firms, creative vendors, and promotional companies. SPRINT COMMUNICATIONS, INC., DALLAS, TX 2002 – 2006 SENIOR MARKETING MANAGER

Successfully developed the Sprint business website and online store as a viable sales channel for small business lead generation, ordering, and purchasing.

Drove enhancements to the website resulting in a 54% increase in visits, and instituted interactive campaigns that increased online revenue by 500% while reducing online cost-per-lead by 75%.

Increased sales of voice and data products through management of online marketing programs including website catalog offers, opt-in emails, targeted banner advertising, and enhanced website content.

Conducted extensive competitive market research to devise and execute programs and promotions to effectively counter competitive offers.

Developed strategy and implemented campaigns for pro-active customer contacts, and delivering cross-selling product sales, achieving up to a 43% response to retention offers. OTHER POSITIONS HELD (1990-2002): CUSTOMER SERVICE ASSOCIATE, BUSINESS SERVICES ASSOCIATE, CUSTOMER SERVICE SUPERVISOR, CUSTOMER SERVICE MANAGER AND INTERNATIONAL MARKETING MANAGER EDUCATION

Master of Business Administration, Marketing, Texas A&M University, Commerce, TX Bachelor of Business Administration, Marketing, West Texas A&M University, Canyon, TX OTHER ACTIVITIES

9-time Ironman Triathlete Finisher (Hawaii, Germany, Brazil, etal.) 5-time Marathon Finisher (New York, Chicago, Austin, etal.) Triathlon Coach and Personal Trainer (2004 – 2011) Mentor and Volunteer for Big Brothers / Big Sisters (2000 – present)

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