VP, Marketing

…Continued…

Corry R. Reid

Mission Viejo, California 92692 • 949-***-**** • ************@*****.*** MARKETING COMMUNICATIONS BRAND STRATEGY

Dynamic and goal-oriented professional demonstrating talent across creative and communications channels. Demonstrated success in delivering above plan in sales and guest traffic. Strategic creative thinker leading successful company rebranding and creative brand refreshes. Excellent interpersonal skills; ability to demonstrate a strong leadership role while motivating team members. VICE PRESIDENT, MARKETING, June 2017 - Present

GARDEN FRESH RESTAURANTS – San Diego, CA

Joined company during brand turn around increased sales $16M (7%) in first year, while spending less in marketing budget

Increased guest traffic YOY 1.7M (7%)

Responsible for executing comprehensive marketing and culinary plans to achieve sales and revenue objectives

Led culinary team and drove product menu development and innovation Led guest relations team and all guest service measurement platforms including mystery shops Developed annual marketing and culinary strategy, goals and calendars Conducted qualitative AA&U research and quant focus groups to inform new brand positioning Completed brand refresh and launched new brand style guide, brand house and creative refresh Developed loyalty and digital marketing strategy, roadmaps and customer journeys Launched new takeout program including pricing restructure, enhanced packaging and reimagined instore merchandising

Led all creative communications, calendar, content development and photoshoots Directed all advertising and promotional activities including print, online, social media and paid media including SEM, SEO and digital display

Onboarded new creative agency, new media agency and new PR agency Identified website enhancement opportunities and onboarded new web services team Executed RFP and onboarded new email service provider and CRM partner Identified areas of opportunity within corporate office process; lead efforts to reinstate company crisis management team and process; field communications and menu tests Ongoing evaluation, analysis and recommendation of all marketing channels to identify growth and areas of opportunity

SR MARKETING COMMUNICATIONS, BRAND MANAGER Dec 2008 – May 2016 BLOOMIN’ BRANDS, LLC – Newport Beach, CA

Delivered effective marketing ideas to drive traffic through segment leadership in food, wine and hospitality

Met financial objectives and delivered 19 consecutive quarters of positive comp sales Proven track record of increasing Guest database, implementing segmentation, prospect investment, competitive blunting, added value through Guest loyalty program and enhancing internal communications PROFESSIONAL EXPERIENCE

CORRY REID

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Professional Experience Continued

…Continued…

Develop and executed national marketing plans including creative content, direction, quality and Guest experience

Oversee strategic marketing and communication across all communication points and media platforms Direct oversight for external agencies including Advertising agency, Public Relations, Media, Data, Website, Email, and Print/Production vendors

Strategic thinking, campaign development, creative brief development Brand Manager, gate-keeper and visionary on all brand communications Lead efforts to contemporize and develop brand positioning in a distinct visual manner via agency RFP, brand strategy research, definition framework, new creative, optimized website and photography style Continuous management, planning and analysis of marketing budget Cross functional project team integration including operations, training, IT and finance Lead on all photography projects including food/beverage, interior/exterior imagery and lifestyle portraits including casting, planning and pre/post production Production Manager of all national and local marketing collateral, trade show and other materials that support internal and external communications

Manage effective and timely goals and performance appraisals for direct reports as well as provides ongoing guidance on career development plans

Selected and awarded by colleagues Bloomin’ Brands Employee of the Quarter 2009, Home Office Employee of the Year 2010, Bloomin’ Brands Employee of the Quarter 2014 PRODUCTION MANAGER May 2005 – Feb 2008

MORRIS ADVERTISING – Newport Beach, California

Type of Business: Advertising Agency

Direct all marketing and advertising agency operations Oversee account and creative teams ensuring project timelines, budgets and client expectations are met Strategic planner, creative oversight and marcom director to meet client marketing objectives and achieve business goals

Oversee all estimates, billing requests; generate purchase and change orders Final sign off on all marcom plans, calendars, budgets, creative and print production Bidding/negotiating jobs with vendors

Press checks

Manage, negotiate & work with all freelance staff

Ensure deadlines are met

Quality control

Outsource direct mail jobs to fulfillment houses

PRODUCTION MANAGER, Feb 2002 – May 2005

O’LEARY & PARTNERS – Newport Beach, California

Type of Business: Full Service Advertising and Public Relations Firm Develop new operation & traffic procedures

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Manage creative, production & studio workflow to ensure client expectations & deadlines are met Facilitate and conduct weekly staff meetings to discuss project deadlines Responsible for creating & maintaining schedules for individual jobs, hot sheets & master project matrix Act as a liaison between Account Services, Studio & Creative departments Work closely with account team in obtaining client project briefs & background information Partnered with Executive Creative Directors to assign & delegate work to design teams Communicate with vendors, newspapers & publications regarding specs & material close dates Negotiate bids with vendors, photographers & stock houses Production Manager on all In-N-Out Burger® outdoor needs Selected and awarded by colleagues 2002 Employee of the Year EDUCATION

Associate, Marketing

Santiago Canyon College – Orange, CA

1998-2001

REFERENCES

Skip Fox, Past President, Fleming’s Prime Steakhouse & Wine Bar Cell 972-***-**** Sarah Grover, Past CMO Garden Fresh Cell 310-***-**** Katie Knight, CMO, Anthony’s Coal Fired Pizza Cell 813-***-****

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