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Creative Art Director

Austin, TX
September 06, 2019

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Steven Smith Creative 281-***-****

e x p e r i e n c e

Creative Director - Freelance Current Clients:

REDNews Magazine: Create, produce and deliver monthly publication specializing in commercial real estate Xenesta International: Branding, package design, new product launch for holistic health products Breakfast at 12: Create various marketing collateral for clients in the Houston and Austin markets Creative Director - The Elevate Group/Harper House December 2012 - August 2017 Guide and oversee the responsibilities of copywriters, artists, web developers and photographers in developing advertisements and direct marketing concepts. Create the visual and written aspects of collateral pieces. Lead the creative team from concepts to presentations to final delivery.

Clients: DISH network, Yamaha Motorcycle Accessories, Bass Pro Shops, Joann Fabrics, Universal Screen Arts, Greenworld, Global Brand Manager, Creative Director - Mannatech September 2008 - November 2012 Maintains general oversight of the company’s brand identity, brand voice and brand architecture internally and with outside vendors, studios and agencies. Primarily responsible for effectively communicating visual strategies for the company, while partnering with Voice and Mixed Media teams to ensure brand consistency. Responsible for driving the brand identity throughout the global marketing team.

Creative Director - JWT Inside August 2006 - September 2008 Responsible for overseeing all creative projects regionally, and for the overall quality of work produced by the creative depart- ment. Coordinate creative projects from concept to completion, translating marketing objectives into creative strategies. Direct and manage a team of writers, art directors and interactive designers locally and in offices nationwide. Clients: Shell, US Department of State, Baylor Healthcare System, TGIFriday’s, Parkland Hospital, Seagate Technologies Associate Creative Director - Krause Advertising June 2005 - August 2006 Oversaw all branding and advertising for clients ensuring that all creative work was consistent with the clients’ requirements and desired image. Interpreted clients’ communication strategies and developed creative approaches and treatments that aligned with those strategies. Coordinated all phases of creative development supervising in-house creative staff and a pool of freelance designers. Functioned as lead designer on top-tier clients. Clients: Alon USA, Mockingbird Station, Magnolia Pictures, St. Mark’s School of Texas, Town of Addison, Ylang23 Art Director - The Adcetera Group September 1997 - June 2005 Conceptualized, designed and executed a variety of print and web-based projects including brochures, corporate identity development, annual reports and website development. Worked collaboratively with the Creative Director and other Art Directors to manage and guide creative teams. Involved in strategic and creative meetings for clients and in-house projects. Clients: Hewlett-Packard, Pennzoil, Sysco Foodservice, AIG American General, Houston Firefighters, The Dini Partners Senior Art Director - Bernard Hodes Advertising - a division of DDB January 1990 - September 1997 Created print collateral and newspaper ads specialized for recruitment and employee communications. Presented creative concepts to clients. Supervised a staff of four designers responsible for producing and revising up to 80 newspaper ads per day. Gathered estimates and negotiated costs for offset printing and other specialty collateral material. Clients: Miller Brewing Company, Pepsi-Co, Dell, Hermann Hospital, Houston Police Department, La Quinta e x p e r t i s e

Conceptual and technical design expertise using Macintosh systems to produce spot, process and digital design. Fluent in current versions of InDesign, Photoshop, Illustrator and PowerPoint. Experience in art direction and talent/location scouting for photo shoots. Skilled in a variety of illustration and design styles. Experience in dealing with industry related vendors and representatives in an agency or studio environment. r e c o g n i t i o n

2008 Logo and identity system selected by the President of the United States for the Civilian Response Corps 2007 First Place - EMA (Employment Management Association) for best on-line self promotion Houston Advertising Federation Addy Awards

2005 Silver Addy - Annual Report, Houston Firefighters 2004 Silver Addy - 4-Color Brochure, Trowbridge House Citation of Excellence - Illustration, Clampitt Paper Invitation 2003 Silver Addy - Annual Report, Houston Firefighters Citation of Merit - Annual Report, Woodlands United Methodist Church 2002 Silver Addy - 4-Color Brochure, Woodlands United Methodist Church 2001 Gold Addy - Sales Promotion, Landry’s Silver Addy - Sales Promotion, Landry’s e d u c a t i o n

The Art Institute of Houston – Associate of Applied Arts Degree 1986 Member of The Art Institute of Dallas School of Design Advisory Committee 2011 Steven Smith Creative 512-***-****

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