Field Marketing Manager

Lauren McGehee

E: *********@*****.*** M: 386-***-****

linkedin.com/in/laurenhmcgehee

Education

****-****

University of Central Florida: Bachelor of Science

in Art Education - Cum Laude

Orlando, FL

Professional Experience

MKTG Inc. Position: Market Coordinator

Duties: Responsible for the management of nightlife & retail consumer engagement programs in-market

Responsible for recruitment & training staff on client brands, programs, marketing code, and policies

Manage payroll and expense processes of promotional staff within market

Appropriately staff events according to target consumer, account selection, and program KPI’s

Manage and coordinate marketing materials, equipment, and inventory

Effectively manage execution through on-site attendance and/or quality control methods

Provide insightful reporting and feedback through weekly, monthly, and quarterly outputs

Trains associates and supervisors on newly implemented online platform used for staffing

Actively seek out and identify local event opportunities for client portfolio

Time: March 2016- Current

H&R Block Position: Marketing Coordinator

Duties: Develop, implement, and drive marketing initiatives of multiple districts

Work with District Managers to identify and prioritize marketing opportunities in the district

Develop marketing plan for multiple districts budgets

Research community organizations and businesses for partnership opportunities

Present weekly message for local marketing execution given at Office Manager meetings

Assist in the development & execution of office-level local marketing plans

Lead local marketing event/ street team tactics that offer a high opportunity for growth in the District

Time: September 2015- March 2016

Vita Coco Position: Market Activation Manager

Duties: Drive marketing strategies through team management, built & activate relationships, as well as activate participation in third party events through missions, demos and seeding to influencers

Recruit, hire, and train the market’s Brand Educator Team

Facilitate weekly schedules and schedule monthly meetings with my team

Gain strong relationships with strategic partners and sales team to strengthen brand awareness

Maintain storage facility and product deliveries along with all Vita Coco assets and vehicle

Accomplishments:

- Drove trial that engaged an average of 65% new users while expanding consumer base

- Created multiple accounts for the company on a national level

- Provided sales support and drove sales to a 43% higher rate than average

- Exceeded goal of 41,000+ samples to the market within activation time

- Increased followers on social media (Instagram and Facebook) by 40%

Time Frame of Activation: February 2015- July 2015 (seasonal positional)

Marketing – Brand Ambassador

Companies: Assist Marketing Forte Events Marketing Vermont Hard Cider The Hive: Jack Daniels

Brands: Allstate, Geico, GMC, M&M, Belk, Sweet Revenge, Woodchuck Cider, Jack Daniels, etc.

Time: August 2011- February 2015

Substitute Teaching:

-From Aug. ‘11- June ‘12

-Ranging from elementary to middle school

Internship:

-Part time semester at Spruce Creek High School

-Full time semester at Citrus Grove Elementary

Professional Development:

-National Art Education Association Conference. NAEA, Fort Worth, TX

-The Orange County Library System & Lesson Study Overview: HAPPY Hour Workshops

-Organization: National Art Education Association holding the position of Secretary

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