Matthew Sean McLaughlin Email: **********@*****.*** Folio Website: trendfly.org Phone:
717. 224.6768
PERSONAL STATEMENT A good brand can place a great business ahead of the changing market. At one look, a customer should be excited about what that company offers. My goal is to develop a marketing strategy with the client’s vision in mind. By building a brand designed for web, print, packaging, and advertisement. Even if it means putting in the long hours to reach the perfect results, I know the client’s success is a success that is shared. WORK EXPERIENCE
AccessLex (2019May-present) Design Specialist (Contractor) Since 1983, AccessLex Institute has continually evolved to meet the ever-changing challenges and needs of the law students and institutions [they] serve. My responsibilities with AccessLex include developing a variety of designs for their website, digital ads, and emails, as well as print advertising,for flyers, posters, and other interactive media used at countless colleges across the country. Vanguard (2018-May2019) UX Graphic Designer (Contractor) As a designer for Vanguard, my responsibility is to build eye-catching marketable resources for custom in person engagements. These resources included branding on both print and digital materials that vary in both scope and size given the needs of each engagement. Every project for a client requires a team of highly qualified individuals to build, review, and deliver the necessary materials. Veltek Associates, Inc. (2012-2018) Senior Graphic Designer Veltek Associates, Inc. creates innovative solutions for pharmaceutical and biotechnology operations worldwide. As their senior designer, I have rebranded over 75% of their existing divisions and developed 90% of their newer product lines. This includes generating UX designs for packages and electronic devices, magazine and web ads, and tradeshow booths displayed at events across the country. Millersville University, Theatre Department (2011-2012) Director of Public Relations Millersville University Theatre produces three main stage shows a year, which are professionally staffed and directed. While there, I created marketing kits for multiple productions, and managed their distribution. I was also asked to compile the standard guide for future designers to use. ACHIEVEMENTS
SMA Division- New Brand Identity and UX Design To launch the new SMA OneTouch, I was asked to create the division’s logo. I offered to design a custom typography in conjunction with the new brand identity, and have since generated UI and UX designs for their electronic systems. Easy2Gown- “Coverall Your Needs” Campaign Launch In 2016, I was asked to create a marketing campaign for Easy2Gown. To show the product line’s range I developed the slogan,
“Coverall Your Needs,” its mailer, web ads, and magazine advertisements. EDUCATION
Millersville University, BA in Graphic Design (2009-2012) Dean’s List Recipient
Harrisburg Area Community College (2008—2009) Dean’s List Recipient SKILLS - Over 10 years experience in marketing - Proficient with the Adobe Creative Cloud,
(InDesign, Illustrator, Photoshop, Lightroom) web design (Kentico, WordPress, Squarespace, HTML, CSS), Power Point, and Microsoft Office - Developing web and print advertisements - Creating CX, UI and UX designed packaging - Collaborative and interpersonal office skills - Building lasting relationships with clients - Conducting marketing presentations REFERENCES Kristen Federowicz CX Design Strategist, Vanguard
Kelly Rocco
Quality Assurance Manager, VAI
610-***-**** ext. 112
Tina Stoudt Production Manager, MU University 717-***-****