Digital Marketing Sales

Clare Eisenberg

***** ******** ****** • Sherman Oaks, CA 91423 • 310-***-**** • ac9842@r.postjobfree.com • LinkedIn

Marketing Director • Digital Marketing • Brand Marketing • B2 Marketing • Analytics • Client Management

Summary

Proven expertise in brand, digital, B2B and retail marketing. Ability to analyze data and turn it into insights and strategies. Extensive experience in inbound marketing and demand generation. Highly skilled at managing corporate relationships with key influencers and senior management. Superior writing, editing and presentation skills. Expert at project and time management.

Areas of Expertise

• Brand and Product Marketing • Partner Relationship Building

• Digital Marketing • Marketing Automation

• Inbound and Website Marketing • Retail Strategy

• Sales Planning and Forecasting • Creative Development Strategy

Selected Achievements

Product Marketing – Increased BBC market share by 11%. Managed financial reporting, product marketing, and sales strategy for third-party distribution partners including BBC, Turner, PBS, and IMAX. Developed account specific promotions, including brand extensions, to meet sales goals and financial objectives.

Digital Marketing – Oversaw website CMS migration and increased web traffic by 30% in the first six months. Created specialized content offers, landing pages, and sophisticated lead nurturing workflow campaigns to increase qualified sales leads 23% year over year.

In-Depth Analysis/Research – Conducted strategic marketing analysis and planning, as well as market and competitive research. Analyzed internal sales and competitive activity to initiate pricing strategies for physical and digital content. Prepared post-promotion analyses featuring ROI, sales lifts, sales trends, and recommendations for future go-to-market strategies.

Retail Distribution – Spearheaded the retail distribution effort of a TV DVD catalog portfolio (consisting of more than 300 titles) that generated more than $126 million consumer sales.

Highlighted Experience

Bartizan Connects Sherman Oaks, California

Marketing Director 2015-Present

Create and maintain marketing strategies and brand position for a suite of mobile apps for the trade show industry. Responsible for the entire sales funnel, including demand generation, positive brand perception, interest and initial inquiries. HubSpot marketing automation platform administrator.

Create specialized content offers, landing pages, and sophisticated lead nurturing workflow campaigns to help push prospects through the sales funnel.

Compose company white papers, blog posts, industry guides, press releases, brochures, product sheets, sales letters, and video demo scripts.

Highlighted Experience (continued)

Develop and maintain company website content using inbound marketing best practices and marketing automation.

Create and maintain presence on Twitter, Facebook, Pinterest, YouTube, LinkedIn and Slideshare for demand generation and branding.

Warner bros. Home entertainment group Burbank, California

Director of Catalog, Retail and BBC Marketing, TV 2003 - 2015

Managed the division's marketing and branding strategies. Developed go-to-market strategies and lifecycle management plans for both physical and digital content portfolio. Cultivated partnerships with external contacts for cross-promotional opportunities. Analyzed ROI for all retail events, emails and other marketing initiatives. Improved business processes and profitability as chief

marketing liaison on effective cross-functional teams to implement SAP software, packaging cost savings, and inventory reduction. Provided business reviews to senior management with analysis on consumer insights, market trends, competitive landscape, and title specific marketing strategies.

Warner bros. Home entertainment group Burbank, California

Marketing Manager, Family Entertainment 1996 - 2003

Created innovative marketing programs spanning all marketing mix elements, including P&L forecasting and budgeting, research, product development, branding, packaging, pricing, advertising, promotions, publicity, sales force support, and merchandising.

Served as International Marketing Director between 1998-2000.

Education

Thunderbird School of Global Management, Glendale, Arizona M.B.A., International Management

Arizona State University, Tempe, Arizona B.A., Political Science

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