Manager Social Media

Indranil Ghosh

****, ******* ****, *******, ** **904

M: +1-920-***-**** E: *********@*****.***

A career spanning over 25 years with extensive experience in Strategic Leadership roles across business sectors. Worked with client businesses and brands across South Asia, South East Asia & India, Middle-East

(UAE), Europe (UK, Poland, Germany, Netherlands) and North America (USA). Proven experience in Strategic Management, Marketing & Communications Management Experience

Volunteering as Consultant - Strategic Management Marketing and Communications - January 2019 till date

Volunteering and doing pro-bono consulting work for the not-for-profit sector across various volunteering platforms like Taproot+ and Catchafire. Working across organizations involved in Animal Welfare, Children Healthcare, Children Education, Community welfare. Working on Marketing and Communications consulting assignments, for over 20 clients across the US

(Sabbatical from professional work because the process of immigration was underway. Just received my EAD and Permanent Residency approval in the US in August 2019) Consultant - Strategic Business Management, Marketing, and Communication - June 2013 to October 2018

Worked as an independent consultant in the areas of Strategic Business Management, Marketing, and Communication Management.

Portfolio of work included Business Consulting, Strategic Management Consulting, Integrated Marketing Management and Consulting, Marketing and Communications Consulting, Brand Development, Brand - Management, Marketing, Communication and Consulting Areas of work included:

• Strategic Management - Strategy Development & Execution, Change Management, Strategic Business Development including creating and developing Start-Up business — creating business models, developing and building business plans and brand

• Strategic Marketing, Brand and Communications management

• Marketing Communication management — pan geography campaigns

• Communication Management - Strategic Communications, Corporate Communications, Financial Communications, Investor Relations, and Internal Communications

• Advisory, Consulting, Planning, Strategy Development, Counsel and Execution Worked across client from sectors like Oil & Gas, Real Estate, Manufacturing, Heavy Engineering & Machinery, Infrastructure, Building Materials, Capital Goods, Media & Entertainment, B2B & B2C E- Commerce, Professional and Knowledge Services, Petrochemicals and Metals & Mining. Assignments included a range of clients in India, South East Asia, Europe (Poland), Middle East (UAE) and North America

(USA)

Senior Vice President & General Manager - Fleishman Hillard (Omnicom India Marketing Advisory Services Pvt. Ltd.) — April 2012 to May 2013

The profile included Consulting, Advisory & Counsel in the area of Strategic Communications, Corporate Communications, Strategic & Brand PR, Financial PR, Financial & Capital Markets Communication and Investor Relations.

Worked extensively across Building Materials & Capital Goods sector, Healthcare/Pharmaceuticals, CPG, B2C, B2B Manufacturing & Engineering, Banking, Financial Services & Insurance sectors. Managed a range of clients across India, South Asia, South East Asia, Europe (UK, Germany, Netherlands) and North America

(USA)

Director - Perfect Relations Pvt. Ltd. (A Dentsu Aegis Network company) - January 2010 to March 2012 Set up and spearheaded the Strategic Corporate, Financial PR and Investor Relations practice for the firm. The profile included Consulting, Advisory, Strategy development, implementation, and execution. Worked extensively across Building Materials, Capital Goods, Healthcare/Pharmaceuticals/Life Sciences, Banking, Financial Services and Insurance, CPG & Consumer goods, Manufacturing & Engineering, Real Estate and Infrastructure sectors. Managed a range of clients across Middle-East (UAE), India and South Asia. Sales Director — PR Newswire LLC (A Cision company) - January 2008 to December 2009 Set up and spearheaded the business in the Indian Subcontinent/South Asia. The profile included offering advisory, counsel, consulting and offering services. Extensive experience in working across Healthcare/ Pharmaceuticals/Life & BioSciences, IT, ITES, Telecom, Real Estate & Infrastructure, Travel, Tourism and Hospitality, Banking, Financial Services and Insurance, Media & Entertainment sectors. Managed a range of clients across India, South Asia, South East Asia, Middle East, Europe (UK and Netherlands) and North America (USA)

National Activation Head and Station head - Digital Radio (Mumbai) Broadcasting Ltd. - Red FM 93.5 (A Sun Group company, India) - June 2006 to December 2007 Set up and spearheaded the Brand Activation business. Profit Centre, Business and Operations head for the Mumbai radio station — the largest in the network. Turned around a laggard brand to no. 1 position in rankings and ratings and established it as a market leader Vice President - UTV Software Communications Ltd. (Now a Disney company) - April 2005 to May 2006 Business Head for the Studio, Post Production, Visual & Special Effects and Dubbing Divisions. Established the business as the market leader in the category. Infused capital into the business and grew the business across geographies in India. Developed a state of the art visual computing technology center to cater to outsourced business from global markets

General Manager - UTV Software Communications Ltd. (Now a Disney company) - April 2003 to March 2005

Business Head for the Studio/Post Production, Visual & Special Effects and Dubbing Divisions. Turned around a loss-making business in under 2 years and oversaw acquisition and integration of another studio business into the fold

Station Head - Entertainment Network India Ltd. (Radio Mirchi 98.3FM) (A Bennett Coleman Group company, India) - February 2002 - March 2003

Set up and spearheaded the business in Western India. Built-up the Brand Activation business and turned it profitable in the debut year itself. Established the brand and the business as a market leader Head E-Commerce - indya.com Portal Pvt. Ltd. (A NewsCorp Microland venture) - February 2000 to November 2001

Business Head for the E-Commerce business of the portal. Developed the entire business model, marketplace model, merchant network, logistical and revenue model. Managed the Indian National Market Chief Manager - rediff.com India Ltd. - April 1998 to January 2000 Established the business and the brand as a market leader. Set up the E-Commerce business of the portal. Market, Category and Brand Development. Established Web solutions and online advertising revenue stream for the business to a market leadership position. Managed the Northern India market Regional Manager — rediff.com India Ltd. - February 1997 to March 1998 Set up the business and the brand. Established web solutions and online advertising revenue streams. Managed the Northern Indian market

Product Marketing Manager - Business India Information Technology Ltd. (A Business India group company, India) — May 1995 to January 1997

The role was focused on Product Development and Management and included Brand Development and Management. Built the entire value-added services portfolio and developed strategic alliances. Managed the Indian National market

Sales Manager — Business India Information Technology Ltd. (Business India group company, India) — August 1994 to April 1995

Role included Regional Corporate Sales, OEM Sales, Reseller Channel Sales, and Development. Set up the entire Dealer Sales Network and Franchisee Network. Managed the Eastern Indian markets Assistant Sales Manager — Mercard Ltd. (A SPIC Group company, India) — November 1992 to July 1994 Role included Credit Card Sales across Corporate, Individual and Business clients. Managed Corporate and Channel Sales. Managed Business and Merchant Network development. Managed the Eastern Indian market and Nepal

Education

Master of Business Law (MBL) - National Law School of India University, Bangalore, India, 2014 - 2017 Master of Business Administration (MBA) - Manipal Academy of Higher Education, Manipal, India, 2004 - 2005

Special Management Program (SMP) - Indian Institute of Management, Calcutta, India 2001 - 2002 Post Graduate Diploma in Marketing Management (PGDMM) - Indira Gandhi National Open University, Delhi, India - 1994 - 1997

Bachelor of Commerce (Honors) (B.Com - Hons.) - University of Calcutta, Calcutta, India, 1988 - 1991 Courses

Customer Driven Marketing - Strategies for Profitable Growth - The Wharton School, Aresty Institute of Executive Education - February 2016

Fundamentals of Digital Marketing, Social Media and E-Commerce - The Wharton School on EdX - July 2018 Introduction to Search Engine Optimization - University of California, Davis - on Coursera - November 2018 Viral Marketing and How to Craft Contagious Content - The University of Pennsylvania - on Coursera - January 2019

The Strategy of Content Marketing - University of California, Davis - on Coursera - February 2019 Brand Management - Aligning Business, Brand and Behavior - London Business School, University of London - on Coursera - July 2019

Skills

Branding & Brand Management, Marketing, Marketing Communications, Strategic Management, Leadership, Digital Marketing, Social Media Marketing, Public Relations, Corporate Communications, P&L Management, Consulting

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