Salesforce Administrator, Business Analyst

Alex K. Cullen

**** ******** ******, **********, ** 29115

Tel: 1-336-***-**** E-mail: ***********@*****.***

HIGHLIGHTS

Over ten years of experience with SalesForce.com Sales Cloud, including management of user access, profiles, roles, campaigns, reporting, dashboards, configuring custom objects, automations including 3rd party apps via Zapier, in a multi-organization enterprise level salesforce.com instance. Used problem solving, flexibility, and speed to provide creative solutions to management’s challenges.

EDUCATION AND TRAINING:

2010 TESOL/TESL/TEFL Certification (Teaching English as a Second Language)

Oxford Seminars, Charlotte, North Carolina, USA

1998-2003 Bachelor of Science, Business Administration-Management

Cum Laude, Graduated with honors

Claflin University, Orangeburg, South Carolina, USA

INROADS Intern - Wachovia Corporate & Institutional Trust Sales Group

2000-2001 Exchange Student, United States International University, Nairobi, Kenya

Joseph H. Towles African Studies College Scholarship

EMPLOYMENT:

Salesforce Administrator, Business Analyst – Remote Position (Part-time) March 2019 to date

The National Society of Leadership and Success

Administrator for the NSLS Salesforce Sales Cloud platform.

Advised and implemented business processes and features during a Salesforce Classic to Salesforce Lightning migration.

Designed framework for the new Intern Recruitment Coordinator role and provided a clear and detailed means of capturing, tracking, and reporting for new Intern candidates as they move through the recruitment process in Salesforce with the aid of reports and dashboards.

Created a Google Site based “Salesforce Wiki” to house and document the Intern Recruitment process and for the new Intern Recruitment Coordinator and the Sales and Marketing team.

Designed and implemented multi-faceted automation process via Zapier to save Sales & Marketing valuable time and energy.

Designed and rolled out a custom Grant Application object to capture application information that was being submitted via a Google Form. A 10-step trigger was created via Zapier that allows for the form submissions to populate the Grant Application object in Salesforce.

Elementary School Teacher

The American Baccalaureate School, Abraq Khaitan, Kuwait July 2018 to December 2018

Engaged in daily lesson planning and delivery for second graders.

Led class activities and exercises for core subjects.

Marketing Analyst August 2015 to October 2017

AECOM (AQUENT) Charlotte, NC – Remote Position

Utilized Salesforce.com experience to track and update vital financial information for architectural projects in the United States and Canada for SEC reporting purposes.

Assisted the Transportation Business Line in monitoring data quality in CRM by building dashboards and reports, and by serving as end user support.

Acted as a liaison between business partners and the application development teams.

Assisted in training of users and growing the Salesforce.com knowledge base throughout the Transportation business line.

Used strong business analysis and functional experience, including requirements gathering, creating/deploying solutions to end users.

ALT (Assistant Language Teacher) March 2013 to March 2015

JoyTalk Tochigi, Saitama, Japan

Assisted Japanese teachers of English in lesson delivery, lesson planning, and delivering lessons in the classroom for elementary and junior high school students.

Led class activities and exercises, in partnership with JTE, with the objective of engaging and motivating the students to learn English.

Attended and contributed to training sessions and provided creative solutions for the ongoing language acquisition of the students.

DukeNet Communications (AQUENT), Charlotte, NC May 2012 to January 2014

Salesforce.com Specialist – Remote Position

Consultant and advisor to the Director of Marketing and Training on issues related to the establishment of a core set of best practices for DukeNet’s Salesforce.com platform.

Advised in efforts related to leveraging existing Salesforce.com data to create targeted digital marketing and promotional campaigns.

Used Salesforce reports to communicate and track all marketing campaigns, including advertising, trade shows, online leads, mailings, e-mail blasts, and telemarketing initiatives.

Amethyst Global Trading, LLC, Orangeburg, SC July 2011 to December 2012

Consultant for domestic firms specializing in the global marketing and distribution of bulk commodities.

American Stock Transfer & Trust Company, Charlotte, NC April 2006 to July 2011

Senior Business Analyst, Salesforce.com Administrator

Served as lead coordinator and advisor for technical support and system administration related functions for AST Link and all associated divisions.

Administrator for AST’s Salesforce enterprise platform for stock transfer clients and prospects in territories in The United States and Canada.

Designed and administered initial Salesforce enterprise platform for AST. Record sales numbers were reported during the implementation. This platform was compiled of standard and custom fields that were adapted through periods of growth, acquisition, and addition of multiple product lines.

Established metrics to track sales and marketing efforts, marketing program results, leads, contacts, calls, emails, meetings, opportunities, competitor database, and on-line activity on a weekly, monthly, and annual basis.

Customized Sales and Marketing dashboards for AST’s National Sales Director and the executive team. These dashboards gave the executive team a bird’s eye view of weekly, monthly and annual successes, failures and pipeline forecasts on an individual, team, and product line basis.

Handled reporting functions for Sales and Marketing as it relates to pipeline management, forecasting, and tracking incentive payments.

Coordinated with colleagues in other departments and Senior Management to design key functions in the sales process. This included functions such as the onboarding of new clients, due diligence procedures, new client conversion, and creating and maintaining a reference database.

Corporate Salesforce.com trainer and instructor for AST North American Sales Team.

Designed and implemented training and development needs for new and existing Salesforce.com users

Wachovia Corporate & Institutional Trust Sales Group, Charlotte, North Carolina, USA

May 2003 to April 2006

Sales Partner, Business Analyst

Coordinated with sales officers, relationship managers, compliance, and external clients to perform key functions in the sales process, including qualifying prospects, client/prospect due diligence, coordinating client tours, supporting marketing campaigns, tailoring proposals, account maintenance, and forecasting and tracking investment management revenues. Concurrently managed the bond internal business desk, which had the highest activity and volume of all the Corporate and Institutional Trust Sales areas. Initiated a research project that ultimately resulted in discovering over $114K in fee revenue that would have otherwise gone unaccounted.

AWARDS AND ACCOLADES:

Wachovia Corporate & Institutional Trust Sales

Sales Support Leadership Awards, Bond Internal Desk Accounts

Sales Support Leadership Award, Delaware Trust Capital Management, New Business Sales

Sales Support Leadership Award, Delaware Trust Capital Management, Internal Desk

INTERNATIONAL EXPERIENCES:

Employed in Japan for two years. Lived in Nairobi, Kenya for nine months as an exchange student. Traveled to Kuwait, Uganda, and Ethiopia

REFERENCES: Available Upon Request

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