Digital Marketing Manager
Resume:
YANIK THOMAS
Bangalore
E-mail : **************@*****.***
Mob : +91-790******* / 944-***-****
EXPERIENCE
Digital Marketing Manager, CMR Group
Dec 2017 - Present
CMR Group Of Institutions, CMR University and Ekya schools offers a wide range of courses from Montessori level, K-12 to post graduate to phd programme.
● Launched CMR to the digital space by setting up Google Adwords, Analytics and other network accounts to increase the customer user base.
● Handling the marketing team and co-ordinating with the content editors, creative managers and web development team.
● Developed and implemented Digital Marketing strategy for the company, which involved creating company goals and finalizing the budget for various Campaigns.
● Rival Analysis Report about the services they used, their budgets, their keyword etc
● Generated leads by managing their Social Media pages and setting up marketing Campaigns (PPC) through emails, Facebook, Instagram, Google networks and doing on page and off page optimizations.
● Improved the click through rate (CTR) for the website by constantly monitoring the web analytics and doing A/B testing with different SEO, SEM parameters.
● Managed the team of designers,content writers and developers to ensure the results.
● RSLA Campaigns
● Improved website conversion by doing various A B Testing and changes in the website.
● Keyword Research on the basis of site content using tools like Google Trends, Google keyword Suggestion, Google Webmaster
● Provide regular reporting and recommendations to clients, based on PPC program results.
● Media Buying.
● Ranked top searched keywords in first page.
● Successfully made good ROI through various marketing strategies. Digital Marketing Consultant,Total Outsource India Total OutSource, Inc. is a premier global outsourcing company offering services for key industrial verticals like business and technology consulting, Engineering services, Healthcare Services, Structural Steel Detailing, IT infrastructure services, Technical Documentation and Business Process Outsourcing.
● SEO (On page/Off page)Ranked product keywords in the first page
● Display ads,Search ads,Merchant center Ads,RSLA Campaigns
● Keyword Research
● Increased website traffic as well as conversions by optimising paid and organic campaigns Clients Handled
● Sr Aquaristik
● Beyond the reef
● Zooxae
● Aquanexus
Digital Marketing Manager, Healthsocho.com
June 2016 –Nov 2017
HealthSocho is a platform which helps consumer in identification and purchase of apt product/service and thus enabling them to lead to a healthy lifestyle. As for the role of Digital Marketing Manager my responsibilities where Branding Management, Campaign Management, Analytics, Monetize, Competitor Analysis, Budget Handling, Reporting, Lead Generation, Increasing User Base, Marketing Strategy Development, SEO, SEM, SMM.
● Launched HealthSocho to the digital space by setting up Google Adwords, Analytics and other network accounts to increase the customer user base.
● Developed and implemented Digital Marketing strategy for the company, which involved creating company goals for the quarter and finalizing the budget for various Campaigns.
● Understanding the Marketing requirement, Business of clients, Target profiles, Market segments & running monetized online initiatives.
● Generated leads by managing their Social Media pages and setting up marketing Campaigns (PPC) through emails, Facebook, Instagram, Google networks and through SMS and doing on page and off page optimizations.
● Improved the click through rate (CTR) for the website by constantly monitoring the web analytics and doing A/B testing with different SEO, SEM parameters.
● Implemented a reporting structure to generate monthly reports on the performance.
● Conduct keyword research as an input to PPC programs.
● Used Webmasters Tools to re-index the pages and secure the authenticity of the site
● Provide regular reporting and recommendations to clients based on PPC program results.
● Implement SEO Techniques like Manage URL Structure, Header, Alt, Title TAGS to improve SEO Score of a page.
● To optimize the page speed on Desktop and Mobile by tools like Google speed optimizer, by using compressed images.
● Keyword Research on the basis of site Content using tools like Google Trends, Google keyword Suggestion, Google Webmaster
● Rival Analysis Report about the services they used, their budgets, their keyword etc.
● Keyword Suggestion For Blog posts, articles, Landing Pages for better SERP Rankings. Digital Marketing Manager, Peersome.com
June 2014– May 2016
Peersome is a marketplace for self-drive rentals for self-drive cars. As for the role of Digital Marketing Manager my responsibilities where Lead Generation, Increasing User Base, Marketing Strategy Development, SEO, SEM, SMM.
● Launched Peersome to the digital space by setting up Google Adwords,Google express Adwords, Analytics and other network accounts to increase the customer user base.
● Developed and implemented Digital Marketing strategy for the company, which involved creating company goals for the quarter and finalizing the budget for various Campaigns.
● Generated leads by managing their Social Media pages and setting up marketing Campaigns (PPC) through emails, Facebook, Instagram, Google networks and through SMS and doing on page and off page optimizations.
● Provide regular reporting and recommendations to clients based on PPC program results.
● Improved the click through rate (CTR) for the website by constantly monitoring the web analytics and doing A/B testing with different SEO, SEM parameters.
● Conduct keyword research as an input to clients' PPC programs.
● Implemented a reporting structure to generate monthly reports on the performance.
● Used Webmasters Tools to re-index the pages and secure the authenticity of the site. EDUCATION
Computer Science and Engineering, Bachelor of Technology June 2010– April 2014
Certification-Google Adwords Certified
TECHNICAL SKILLS AND Tools
● Web Analytics
● Search Engine Marketing (SEM)
● Search Engine Optimization(SEO)
● Social Media Marketing (SMM)
● Pay Per Click Campaigns (PPC)
● Budget Management
● Lead Generation
● Online Advertising
● Website Conversion Optimization
● Email Marketing
● PHP,HTML,CSS,JS,Jquery,Ajax
● Google Analytics
● Google tag Manager
● Google Webmaster
● Google Adwords
● Reverse Ip Tools(who is visiting, Lead Lander, Active Conversions)
● Tools like Spyfu, Alexa, Simply Measured for competitor analysis
● Reporting Tools like Report garden, Locowise.
● Marketing Automation Tools-Lead Squared, LeadFormix, Callidus Cloud
● On Page Optimization
● Off page optimization
● Media buying
● SEM Rush
● Leadsquared
● Amasty,Yoast plugins
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