Marketing Director

Linda Thomas

*************@*******.*** 972-***-**** Dallas, TX

AT A GLANCE

• Senior marketing leader who effectively analyzes the market, develops innovative strategies, and engages customers with compelling, multi-channel B2B programs to exceed business goals.

• Dynamic, consensus-building team leader; exceptional communication skills; customer-focused; innovator; strategic thinker with expert tactical execution; relationship builder; executive presence.

• Master's degree with specialty pharmacy, medical device, agency and hospital marketing experience.

KEY CAPABILITIES

• Data-driven decision making

• Integrated marketing plans

• Brand awareness

• Demand generation

• Creative & content management

• Physician & patient marketing

• Sales enablement

• Digital marketing & social media

• PR & thought leadership

• Market research & program analytics

PROFESSIONAL EXPERIENCE

Sr. Director, Marketing First Liberty Institute Plano, Texas 2016-2019

• Developed and executed integrated marketing plan for nonprofit legal advocacy firm.

• Wrote strategic marketing plan, articulating value proposition, and built out marketing team of 8.

• Managed vendor partners and internal staff to execute content marketing, email/digital marketing, direct mail, branding, web, SEO, social media, video, analytics, and marketing automation projects.

• Created and launched Fellowship program for college students and Ambassador program for supporters to educate and empower new advocates.

• Delivered market intelligence and customer analytics to inform strategic decisions, analyze retention, and track ROI.

• Drove foundation sales strategy and wrote proposals, increasing grant revenue by 13% in 6 months.

• Increased online donations by 43% and improved new customer retention by 24%. Director of Corporate Marketing DaVita Rx Coppell, Texas 2013-2015

• Led marketing and corporate communications for specialty pharmacy division of DaVita, a $10+ billion kidney care company with 2,100 facilities and 56,000 employees.

• Directed team of 6, delivering strategic messaging, creative services, public relations, events, brand management, internal communications, and nationally recognized corporate culture initiatives.

• Collaborated with sales team to deliver cutting-edge field marketing tools.

• Generated record company sales growth and 13% increase in customer satisfaction. Senior Product Marketing Manager OsteoMed Addison, Texas 2012-2013

• Led marketing strategy, sales and payor support, marketing communications, and product development for the spine division.

• Completed competitive analysis and strategic marketing plan, launching new products with distributors.

Director of Marketing Orthofix, Inc. Lewisville, Texas 2008-2012

• Product director responsible for marketing strategy, product development, and sales support for spine stimulation division in this global spine and orthopedic device company.

• Managed redesign of consumer device, from customer research through FDA approval, marketing launch plans, branding, training, and events.

• Instituted first Marketing Advisory Council to further align sales and marketing.

• Established neurosurgeons as Key Opinion Leaders (KOLs).

• Achieved dominant 50%+ market share and 12% annual sales growth. Director of Communications St. Jude Medical (now Abbott) Plano, Texas 2005-2008

• Directed the worldwide marketing communications, branding, public relations, event management, and sales support activities for neuromodulation division of international medical device company, managing team of 22.

• Led research-based corporate rebranding and messaging initiative.

• Directed outside agencies, while also creating in-house agency capabilities to save $500,000 a year, managing 600+ projects.

• Contributed to annual sales growth of 17%.

Other Experience

• Principal of full-service B2B/B2C marketing consulting, advertising, and communications agency, serving clients ranging from healthcare providers and nonprofits to business and technology companies.

• Hospital marketing leadership roles, including Baylor Health Care System (now Baylor Scott & White) in Dallas.

EDUCATION

Master's Degree

Communications (Marketing Emphasis) Drake University Des Moines, Iowa Bachelor's Degree

Public Relations University of Northern Iowa Cedar Falls, Iowa Minors in Business, Journalism and Psychology

Purple & Old Gold Award for Meritorious Scholarship (top GPA in major)

Contact this candidate