Experience B2B Product Marketing

AMANDA VERNAZZA

*** **** ******, *********, ** **615 203-***-**** **********@*****.***

EMPLOYMENT

Product Marketing Manager

Tangoe, Shelton CT

May 2018 – July 2019

Worked with Product Management to develop a go-to-market strategy for the launch of new software products and services

Developed and implemented marketing plans that included sales enablement, demand generation campaigns, and communications to ensure all deliverables are consistent with best practices and capture the needs of clients

Created Thought Leadership content to establish company as an industry leader in Technology and Cloud Expense Management, including industry articles, blogs, and client webinars.

Maintained market assessments and competitive information for the development of strategic communications that highlighted product and service differentiators

Collaborated with sales, product management and business development in the creation of personas, product positioning and messaging for product lines

Managed the content creation process including client presentations, sell sheets, and product demonstrations and coordinated with sales training for implementation

Planned the Product Management portion of our annual client conference including content creation, presentation topics, speakers, and campaigns to drive attendee registration

Attended global trade shows to remain current on trends in the market. Present findings to cross-functional team for input and education

Senior Manager, Product Content Marketing

Pitney Bowes, Shelton CT

March 2016 – May 2018

Managed three direct reports to execute marketing tactics to align with sales objectives

Responsible for ensuring consistent messaging across all client facing materials for three major product lines in the SMB business unit

Drove a highly tactical interpretation of strategy into effective sales tools and collateral for multiple sales channels

Identified and implemented best practices for all Product Content Management processes.

Drove sales channel feedback to ensure marketing programs’ success

Communicated with sales training, PR, Product Management, and creative services teams to ensure timely delivery for all product launch deliverables

Collaborated with the corporate strategy, social media, digital marketing, marketing intelligence, web marketing analyst, demand generation and marketing operations teams to ensure successful product marketing initiatives

Implemented and maintained an online sales repository for all sales collateral and reference guides

Channel Enablement Manager

Pitney Bowes, Shelton, CT

July 2014- March 2016

Responsible for global product marketing for several hardware and software products for SMB Mail Finishing & Mail Creation product lines

Incorporated value propositions and positioning into the execution of multi-channel marketing and sales campaigns, global product launches and internal and external communications

Translated customer needs and behaviors to develop marketing strategies

Managed the creation of marketing materials and sales tools including collateral, web content, sales scripts, sales training presentations, webinar presentations and competitive guides that align with business objectives.

Effectively communicated Postal rules and regulations to internal channels and clients.

Marketing Campaign Manager

Barnum Financial Group, an Office of MetLife, Shelton CT

September 2011 – July 2014

Developed and implemented marketing programs, special initiatives, and lead generation campaigns to support selected target markets

Provided producer training to help identify markets, prospecting, products, and systems.

Identified and proposed opportunities to establish an end-to-end process for direct marketing campaigns by optimizing tracking and measurement.

Provided regular reporting and in-depth campaign analysis of the business’ direct mail, e-mail, and local marketing campaigns and evaluate performance relative to objectives and prior results

Partnered with the Data Management & Business Analytics teams to develop, standardize and maintain campaign data management and operational processes that ensure high data integrity standards and drive marketing segmentation strategies

Managed firm’s social media platforms along with developing standards for individual producer websites

Account Executive

Integrated Marketing Services, Norwalk, CT

July 2010 – August 2011

Served as the agency liaison with a major CPG account to ensure that the client's needs and objectives are achieved through execution of strategically grounded marketing programs

Developed effective client and retailer relationships to facilitate communication and execution with internal departments, including creative and production, to ensure that client’s deliverables are successfully achieved

Performed project management duties including: program tracking, timeline development and management, budget management and reconciliation, post-promotional analysis, and internal and external reporting

Responsible for managing the creative development process ensuring all concept, graphic design and copy elements are completed with the appropriate communication priorities and client approvals

Brand Marketing Specialist

Subway Restaurants, (SFAFT) Milford, CT

August 2006 – March 2010

Partnered with Brand Manager to take ownership and drive business on key areas of business, including test programs, loyalty program and national promotions

Translated key consumer insights into actionable programs to drive business covering product, advertising, media, promotion, PR, and pricing.

Analyzed qualitative and quantitative data in order to create a roll-out strategy for the Subway Breakfast initiative including, product cost structure, positioning tactics and advertising

Coordinated all advertising efforts for R&D product innovation and testing between 283 local markets, 33 agencies and all national HQ staff.

Developed effective communication – advertising strategy, creative brief development, copy evaluation, and ad production

EDUCATION Albertus Magnus College, New Haven, CT; Bachelor of Arts in English, 2005

SKILLS Proficient in Microsoft Office: Outlook, Word, Excel, Access, Power Point, InDesign and Customer Relationship Management (CRM) tools such as, Salesforce & SmartOffice

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