Senior Marketing Manager

Shameka Grant

Greater New York Area 908-***-**** ***********@*****.*** https://www.linkedin.com/in/shamekacgrant

SENIOR MANAGER OPERATIONS & PROJECT MANAGEMENT

Specialized in: Operations Management, Project Management, Life Cycle Management and Team Leadership

Innovative, engaged leader with extensive experience directing complex projects across internal and Multi-Channel Retail Go-To-Market initiatives including, vendor and budget management, retention management, brand management, email marketing campaigns, visual merchandising, product marketing, communications, NDA projects, and brand marketing. Highly motivated individual with a proven ability to successfully manage execution and distribution of marketing assets. Collaborative communicator demonstrating the ability to partner with cross-functional teams, vendors, and third-parties to align priorities and achieve mutual goals. Analytical professional skilled in leveraging data to adapt strategic plans, implement highly-effective process improvements, and influence change. Proficient in Microsoft Word, PowerPoint, Excel, Google Docs, Slides, Sheets, Jira, WorkFront, and Clarity.

Sales Operations Visual Merchandising Project Management Omni Channel Execution Training & Development Cross-Functional Collaboration Vendor Management Budgeting Sales & Marketing Strategy Team Leadership Creative Design Communication Strategy Executive Presentation

Professional Experience

Manager, Marketing Operations - Verizon Basking Ridge, NJ, February 2018 - June 2019

Direct marketing operations and strategy including Go-To-Market, project management, and executive project presentation.

Launched three high-profile projects for Samsung, Amazon, and Google and Nest with Verizon FiOS leading the channel in new and existing sales including 323K+ sales from Google valued at $420M.

Served as the subject matter expert for channel readiness strategy by hosting weekly project team calls ensuring deliverable accountability according to deadlines and implementing Google Drive reducing team dependency on leadership.

Identifies marketing opportunities that will drive retention and reduce churn by creating and providing direct input on direct mail, email and digital marketing.

Implement multi-channel marketing programs that drive retention and acquire customers for Verizon FiOS products.

Collaborated with an existing project team to capitalize execution time and reduce conference calls increasing team productivity by 25%.

Manager, Visual Merchandising – Verizon Wireless Basking Ridge, NJ, May 2013 - February 2018

Managed merchandising strategy for national retail locations and vendors including budget management, creation, design, distribution logistics, and lead for non-disclosure agreement projects.

Sourced vendors to identify most cost effective prepaid shipper solution for Walmart partners resulting in a savings of $566K.

Partnered with National Retailers to launch campaigns to drive retention in addition to acquiring new customers via multiple vehicles, direct mail, email, web and in store merchandising.

Led in store marketing programs for prepaid only retailers, capturing the direct needs to retain customers in those segments.

Led initiatives in direct, Indirect, National Retail as well as business to business channels that would lead to retaining customers, via multiple marketing initiatives.

Oversaw 2 partners’ budgets totaling $14M micromanaging spending by negotiating cost, bundling multiple projects to reduce shipping cost, and implementing a long-term printing solution vs. each launch saving $94K per year.

Partnered with Marcom to develop clear and concise messaging for Walmart, Best Buy, Target and Costco including store visits with Marcom and agency to align vision with retail environment improving Verizon positioning and boosting sales 15%.

Developed and implemented an online merchandising tool reducing shipping cost by $1.5M and avoiding $5M for third party vendor cost to direct partner.

Led Verizon Unlimited Plan launch in the Indirect Channel as an elite team with access to confidential information prior to launch and successfully launched merchandising across 44K indirect locations with a 98.9% success rate of delivery.

Selected as Acting Senior Manager of Visual Merchandising for 6-months executing exceptional strategy with a fixture design launch across 180 Best Buy locations with a $1.1M in savings, a national retailer brand refresh, a successful year-end Operations Review, and a pricing NDA project and 2 device NDA projects with less than 1% failure rate.

Recognized with the Employee of the Month Award for outstanding business contribution and team commitment.

Consultant, Sales Operations – Verizon Wireless Morristown, NJ, June 2011 - May 2013

Spearheaded sales initiatives by managing special projects and serving as Project Lead, facilitating sales training, managing vendor relationships, and owning customer experience results.

Served as NEA lead for Advertising Checking Bureau (ACB) managing advertising, merchandising, and budgets for both up to $10M including Legal Team approval for signage and advertising approval for email requests and in-store merchandising.

Provided oversight of vendor housing agent funds and arranged internal staff and indirect agent training quarterly to support 20M mailer and marketing campaigns resulting in a 13%+ sales increase and creative mailers to engage customers.

Selected as the Merchandising and Workflow One Lead to manage the number of elements shipped from the warehouse by reviewing and approving orders based on business needs and shipping necessities only saving $140K monthly.

Recognized for outstanding results working with internal customers, training, and communications.

Consultant, Sales Operations – Verizon Wireless Morristown, NJ, February 2008 - June 2011

Led sales operations initiatives through project management, field support, new employee training, User Acceptance Testing, and serving as a single point of contact for the Indirect Agent Channel.

Post the latest and greatest content to an internal website for field Account Managers and Indirect Agents ensuring accuracy and removal or addition of users and site training for new employees.

Managed equipment modeling for devices by partnering with the Finance Team to mitigate loss to the agent due to prices with promotions and discounts resulting in a 15% increase in sales for iconic devices and improving agent inventory.

Organized yearly symposium across 5-regions with 1K attendees including space and cost negotiation to keep event execution within budget and planned specifications.

Developed and implemented quarterly Account Manager Training focused on business acumen behind processes resulting in a productivity increase by 13% and a 10% savings in shipments.

Received 2-Recognizing You Awards for outstanding performance results.

Additional experience includes Manager of Retail Operations with Verizon Wireless, as well as Supervisor Retail Operations with Verizon Wireless. Experience at Verizon began December 4, 2000, currently 18 years with Verizon.

Education & Certification

Bachelor of Science, Social Media Marketing – Centenary University (anticipated 10/2021)

Associate of Arts, Business Administration – Centenary University, 2018

Certification – Advanced Project Management

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