Digital Marketing Social Media

FIJOY GEORGE KOYIKKARA

(Digital marketing & SEO Expert)

+91-982******* (India)

+1-702-***-**** (USA)

*******@*****.***

https://in.linkedin.com/in/fijoygk

SYNOPSIS

I hold a Masters degree (MBA) in Marketing and have graduated in B.Sc. IT both from Mumbai University. This cross- platform knowledge has helped me gain an upper hand when it comes to dealing with clients from various sectors. I am seeking a challenging Digital Marketing role with a growth-oriented organization in order to apply and expand my existing skill set.

ADDITIONAL QUALIFICATION

• Google Ad words Certification

• Google Analytics Certification

• Have thorough knowledge of Search Engine Optimization, Search Engine Marketing, Social Media Marketing Jira, Wordpress, MS-Office, Email Marketing (MailChimp) and CRM tools Redmine.

• Complete knowledge of Advanced SEO tools like Ahref, SEM Rush & MOZ CORE COMPETENCIES

Digital Marketing (SEO, SMM, SEM) Content review & Optimization Client Management CRM tools Management

Google Ad words & Google Analytics Email Marketing – Mail Chimp ORGANIZATIONAL EXPERIENCE

Freelancing From August 2017 Till Date

Projects includes

• Generating and Closing Leads

• Client Management.

• Team Handling and Project management

• Planning and implementation of the strategy for online marketing activities

- Helping Clients rank on the first page of Google for Multiple Business Keywords

- Successful in ranking many keywords on the TOP 3 positions of Google.

- Successfully ranked local Dentists on Google Maps rankings.

- Ranked Plumbing clients in the USA for local SEO.

- Worked on International Projects located in Dubai, USA, Australia and Canada.

- Ample experience in using paid tools like Ahref, SEM Rush, MOZ, Google Analytics to do keyword Research, Competitor Analysis and rank my clients appropriately for their desired business niche keywords.

- Maintain partnerships with media agencies and vendors. Organization : Al Bashir International General Trading LLC. (DUBAI) Duration : From Feb 2017 – July 2017 (Company shut operations in Dubai) Designation : Digital Marketing Executive

Job Profile includes

- Assist in the formulation of strategies to build a lasting digital connection with consumers.

- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.

- Actively involved in SEO efforts (keyword, image optimization etc.)

- Prepare promotional emails and organize their distribution through various channels.

- Provide creative ideas for content marketing and update website.

- Collaborate with designers to improve the user experience.

- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)

- Acquire insight into online marketing trends and keep strategies up-to-date.

- Maintain partnerships with media agencies and vendors. Organization :

Duration : From September 2015 till May 2016

Tejora Technologies Ltd.

Designation : Lead - Digital Marketing

Job Profile includes:

• Project Management

- Coordinating and consulting with the Sales team to make proper marketing and promotional strategies.

- Tracking all tasks and activities through project management application such as Redmine.

• Google Analytics

- Monitoring customer demographics and viewing visitor flow

- Planning different marketing strategies by understanding the user behaviour on the website

- Set up advanced tracking, profiles,

- Setting up goals and creating funnels in Google Analytics

- Setting up Custom filters to monitor and provide insights

• Campaign Performance Monitoring and Digital marketing activities

- Keyword Research for SEO activities and Ad words Campaign.

- On page SEO activities like sitemap building and submission, keyword analysis for website content, title tag and Meta description.

- Off-page SEO activities like forum submission, bookmark sharing, article submission, PR release, online advertisement and Q&A discussion.

- Derive email marketing strategies and implement email marketing campaigns through MailChimp.

- Online media activities, web traffic building, demographics reach activities and sales activities through Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and other social media portals.

• Planning and implementation of the strategy for online marketing activities

- Tracking & analyzing traffic data with Google Analytics and taking corrective actions to deliver qualified traffic & leads

- Tracking portal visit and website activity for the client who is a leading banking sector in India through Google Analytics, Google Webmaster and other SEO tracking tools.

- Optimizing the Landing Pages by improving the UI & UX.

- Handling paid campaigns on Google, Facebook and Twitter. Organization :

Duration : From January 2012 to September 2015

Yapsody India Pvt. Ltd

Designation : Senior Digital Marketing Specialist

Job Profile includes

• Team Handling and Project management

• Media Planning, Campaign Performance Monitoring and Digital marketing activities

• Planning and implementation of the strategy for online marketing activities

- Tracking all tasks and activities through project management application such as Redmine, and Jira.

- On page SEO activities like sitemap building and submission, keyword analysis for website content, title tag and Meta description.

- Off-page SEO activities like forum submission, bookmark sharing, article submission, PR release, online advertisement and Q&A discussion.

- Derive email marketing strategies and implement email marketing campaigns through MailChimp, Infusion soft and in-house campaign manager.

- Optimizing the Landing Pages & Micro sites by improving the UI & UX.

- Customer Relationship Management by using In-house, Infusion soft, and other online CRM.

- Perform market research for developing strategies related to product design, product rollout, customer acquisition, and customer retention.

- Tracking and analyzing email campaigns & social media statistics, industry statistics and trends along with market performance, customer’s requirement, competitor’s analysis, sectorial analysis and market research.

- Tracking portal visit and website activity through Google Analytics, Google Webmaster, Moz, Crazy Egg and other SEO tracking tools.

- Online media activities, web traffic building, demographics reach activities and sales activities through Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and other social media portals. Handling paid campaigns on Google, Facebook and Twitter.

Organization :

Duration : From January 2011 to December 2011

Qtech India Pvt Ltd.

Designation : Software Tester

Job Profile includes

- Market research, Data Mining, Software testing (Manual)

- Keeping communication by e-mail, IM & telephone to related departments, clients & consultants.

- Using “JIRA” bug tracker to track the bugs found in the system.

- Performs User Acceptance Testing, Regression Testing and Functional Testing.

- Create Test Cases.

- Assign daily tasks to the testing team in the absence of test lead and reviewing them on a daily basis. Organization :

Duration : July 2007 till September 2010

Bank of America Continuum Pvt. Ltd

Designation : Senior Team Member

Job Profile includes

- Working on Confidential borrower information.

- Sorting borrower loan documents to maintain organized information for the bank

- Validating each loan confirming borrower personal details

- Mentoring of new team members.

- Assistance is given to new team members to help them grow up the learning curve. ACADEMIC CREDENTIALS

MBA (MMS): Specialization – Marketing, Mumbai University, 2013-2015 B. Sc.IT: Mumbai University 2007-2012

PERSONAL DETAILS

Date of Birth : October 15th 1987

Languages Known : English, Malayalam, Hindi and Marathi Marital Status : Single

Religion : Catholic

Hobbies : Reading, Blogging, Playing & Watching Sports The above information is true to the best of my knowledge. I shall be highly obliged if provided with the opportunity to serve the organization, I shall do my best to work to the entire satisfaction of my superior. Date:

Place: Mumbai, India

Contact this candidate