Monica Aguilar Reyes
www.linkedin.com/in/monica-agrey-814207159
************@*****.***
Fashion Designer
SUMMARY OF QUALIFICATIONS
Over 20 years’ experience in Fashion Design with expertise in trend analysis, visual merchandising, fashion shows, advertising campaigns and pattern technical specs.
Fashion illustrator and fashion influencer.
National (Mexico) and international buyer (China, Colombia, USA) and purchasing developer.
Concept creation of merchandising for stores and advertising campaigns, including fashion shows.
Experienced working with a wide variety of fabrics including denim, wovens and knitwear.
Experienced doing photoshoots, fashion shows and garment fittings.
Computer skills: Photoshop, Adobe Illustrator, MS Word & Excel.
EDUCATION
Centro Superior de Moda Edith Martin, Guadalajara, Mexico March 2011
Degree in Fashion Design / Social Media Influence
HIGHLIGHTS
Performed a two-day photoshoot design for Mexican-American actress Iyari Limon on February 2018. Performed the styling for the actress’ headshot and collaborated with photographer throughout the photo shoot.
Attended Bridal Fashion Week shows in New York and Los Angeles, in the past five years.
Boutique (Retrosphery) I created was recognized in Instyle Magazine in Mexico (2011).
Taught college fashion design/styling classes at Centro Superior de Modas (Mexico, 2010-2013)
PROFESSIONAL EXPERIENCE
Madeleine Fig – Los Angeles, CA June 2016 to Present
Fashion Designer - Freelance
Do contract work for fashion boutiques. Have designed entire collections of wedding dresses including flower girls, and evening wear. Manually sketch unique wedding dress designs and personally select fabrics, trims and patterns. Conduct fittings and adjustments on prototypes.
Monica K Contour Design – Burbank, CA May 2015 - May 2016
Creative Director / Fashion Designer
Designed, created and purchased clothing articles. Created and branded collections. Marketed and sold collections to various venues including boutiques, music festivals and art outdoor markets.
LOB Boutique - Guadalajara, Mexico November 2012 - August 2013
Creative Director
Traveled internationally to analyze current trends to bring innovative ideas to propose new trends and tailor them for the targeted market. Selected color, material, and textures for the specific season. Handled three different fashion lines for women: Knitwear, Junior and Contemporary. Worked along with merchandising team to put the products in the stores. Approved the retail price, based on previous sales and similar trends and competency. Conceptualized the themes for advertisement.
Retrosphery Couture, Guadalajara, Mexico October 2010 - August 2013
Owner and Brand Creator
Developed whole concept of fashion, interior design, retailing, advertising and branding. Managed and operated store. Supervised a staff of seven, including two fashion designers. Trained personnel according to company’s high customer service standards. Boutique was often featured in various magazines with high reviews. Acted as personal shopper and stylist for jet setters.
Ana Perez Couture - Guadalajara, Mexico August 2010 – September 2011
Creative Director
Concept creation of merchandising for stores and advertising campaigns, including fashion shows and runaways. Trend proposals. Fashion buying of samples, finished goods and raw materials. All collections design project performed. Technical design for the pattern makers and seamstresses. Authorized fitting and pattern for production. Authorized MSRP (Manufacturer's Suggested Retail Price).
LOB Boutique, Guadalajara, Mexico September 1997 - December 2008
Senior Fashion Designer
Based on travel experience and fashion publication analysis, designed the Juniors' line. Developed technical specs for pattern makers and seamstresses. Put the collection together and present it to the Creative Director. Conducted fitting of samples and production approval. Calculated production costs. Screened prints proposals for t-shirts and denim garments.