Sales Account Executive

Heather Yowell, MBA

Phoenix, AZ ***** 480-***-**** *************@*****.*** Linkedin.com/in/heatheryowell/ BUSINESS DEVELOPMENT EXECUTIVE

Leading Fortune 100 organizations-American Express, Culligan, FedEx, Coca-Cola and Pizza Hut companies Driving growth with innovation and partnerships

High-energy and tenacious sales leader with 15+ years of consultative sales, marketing and account management experience working with Fortune 100 corporations. A consummate professional who possesses years of leadership experience, formulating market strategies, new revenue channels, managing sales teams, and building solid customer and operational relationships. A strong business acumen and versatility have led to a consistent record of increasing organic growth and enterprise-wide sales for complex portfolios valued between $10M - $500M. Exemplary ability to analyze market trends to plan business strategies, optimize competitive positioning, and promote products and services with influential conviction. Executive recognition and recipient of awards for revenue growth through unsurpassed service, solution selling, and sincere relationship building. PROFESSIONAL EXPERIENCE

BUSINESS DEVELOPMENT CONSULTANT Gemini Holdings, LLC Consulting, Phoenix, AZ 10/2014 - Present Part owner of boutique marketing agency. Deliver consultative expertise on strategic sales and marketing initiatives for clients in start-up, education, sport franchises and financial services.

• Specialize in the creation of long-term value for an organization from customers, markets, and relationships. Create effective business plans to generate revenue, increase brand loyalty, and improve customer satisfaction.

• Research, generate C-suite leads, solicit, and sign lucrative sponsors collegiate, NFL, MLS and non-profit accounts.

• Propelled sales growth by 68% through effective prospecting campaigns, training sales team in qualifying CIO leads, negotiating agreements and establishing client as preferred vendor.

• Explored launch of retail franchise in three European countries residing in Spain; researched integration of concept and formulate an aggressive business plan.

SENIOR CLIENT MANAGER American Express Merchant Services, Phoenix, AZ 1/2012 – 9/2014 Recruited to build and manage $450M in business volume and a client base consisting of 50 merchants’ in the government, education, sports, hospital/IDNs, hotel and restaurant industries. Consulted C-suite on American Express Merchant services which encompassed; business intelligence analytics, mobile & direct marketing, fee-based services.

• Achieved $49.5M in sales growth increasing new card acceptance and brand expansion in 2013 and $35M in 2014.

• Retained and expanded client relationships by sharing value add services resulting with incremental card acceptance locations and external web and point of sale promotion.

• Cross selling brought additional $1.2M in new business Commercial Card negotiations and Merchant Financing. Utilized trusted relationships to introduce corporate travel colleagues to client base and showcase the value of American Express business expense services.

• Introduced business insight analytics and financial acumen to add-value, differentiate services, and promote American Express as preferred card. Recognized by leadership for innovative approach and design of new Customer Loyalty Program.

• Consultative selling grew Truecar.com and 5-star resort market share by creating co-branding marketing campaigns through direct mail, mobile and web-based tools.

SENIOR CLIENT EXECUTIVE DocuLynx Inc., Phoenix, AZ 1/2011-12/2011 Sourced microfilm and storage enterprise software contracts within entertainment, hospitals, education, government and financial markets.

• Strategic thinking converted 72% of existing clients into new cloud-based SaaS technical solution, secured new product partnerships in the B2C channel worth $5M annually in license agreements.

• Vendor Management

• Large complex sales

• Market planning & positioning

• Problem Solver

• Strategic Marketing

• Consumer Behavior/Analytics

• Contracts/Negotiations/RFP/QBR

• Global Business Expansion

• Salesforce CRM, MS Office Suite

H.Yowell Resume pg.2 480-***-****

NATIONAL ACCOUNT MANAGER OfficeMax ImPress, San Diego, CA 1/2010-12/2010 Innovated outsourcing revenue channels with partners in the retail, entertainment, government, healthcare and education channels.

• Boosted healthcare GPO and education vertical contracts by 30% by teamwork upselling, cross-selling, and designing turn-key presentation of unified Jan/San products/ print solutions. DIRECTOR OF NATIONAL SALES Culligan Waters International, Phoenix, AZ 5/2007-4/2009 Recommended by former Kinko’s senior executive to lead business development with franchises and corporate partners and manage global portfolio with 800+ distribution locations.

• Reached 130% growth by focus on clean water solution and support model with hospitals, senior living and hospitality accounts. Growth contributed to Culligan National Account division acquisition. STRATEGIC ACCOUNT EXECUTIVE FedEx Kinko’s, Los Angeles, CA 2/2000-12/2006 Promoted to sell million-dollar Managed Print on-site copy solutions and execute worldwide retail services utilizing the web, mobile professional discounts, and videoconferencing services. Fostered long term partnerships with C-level executives in procurement, marketing, regulatory and IT departments.

• Captured a new $10M+ revenue stream for Kinko’s Strategic division through design of closed-door facilities that adhered to FDA procedures, QA, and regulatory/audit processes for healthcare and pharma clients.

• Initiated the 1st joint venture with FedEx worth $40M annually in managed service and shipping contracts with the largest US financial institution.

• Designed and directed strategic plans, influenced sales goals and performance metrics for 45 Account Managers and transformed field sales roles from cost centers to revenue generators.

• Developed business strategy for Kitting & Fulfilment solution initiative that was nationally rolled out for Kinko’s positioning as competitive threat in document management industry.

• Identified new business service solution for Kinko’s in scanning/indexing documentation that resulted with $5M in incremental revenue.

• Grew print volume in Japan, Puerto Rico Canada, and Europe by $450K expanding purchasing agreements and usage of ecommerce platform.

• Recognized as a “Thought Leader” for driving upselling and cross selling collaboration across multiple business sectors.

ACCOUNT EXECUTIVE Kinko’s, Los Angeles, CA 2/2000-8/2003 Designed 3-year strategy targeting new accounts in Biotech/pharma/devices, financial, CPG and public sectors.

• Launched turnkey speed-to-market solution to communicate FDA approval that generated $8M+ a year for Pharma/biotech clients. Solution was implemented nationally, grew pharmaceutical volume to record numbers.

• Recognized as Top Sales Performer-President Club for surpassing company sales records and delivering 150% territory growth.

EDUCATION AND TRAINING

MBA, W.P. Carey Business School, Arizona State University BA Communications, University of Southern California Notable Training: Miller Heiman Strategic Selling, Challenger Mindset, SPIN, and Salesforce CRM. Six Sigma Green Belt certification in progress. Volunteer: ASU W.P. Carey Mentor, Elected Junior League of Phoenix Media/PR Co-Chair 2007-2009 and Photographer.

Contact this candidate