Digital Marketing Executive
Resume:
Enthusiastic Digital Marketing
Executive familiar with SEO
practices, Email Marketing,
PPC campaign and Google
Analytics. Seeking to build
career in marketing by working
with exciting, expanding
operation.
P R O F I L E
E X P E R I E N C E
*************@*****.***
C O N T A C T
Hands on Experience in
MailChimp
Search engine
optimization(SEO)
App store optimization(ASO)
Website Management
Content Writing
Keyword optimization
Wordpress
Google Analytics
Google AdWords
Campaign Management
Bing Ads
Google Ads
S K I L L S
SOCIAL MEDIA INTERN
CODESTORELAB JULY 2019
Created informative and entertaining posts for client's Facebook, LinkedIN and Instagram pages.
Utilized best practices for ASO optimization to boost apps in Google Playstore with A/B testing.
Developed campaigns for email marketing using Mailchimp. Performed market analysis, competitor's keyword analysis and researched latest trends.
Contributed to mock-ups, email campaigns and social media content.
Wrote interesting script for white board videos with eye for current trends and viral potential for company's YouTube channel.
C E R T I F I C A T E
Google Ad-words Certificate
Google Analytics Certificate
D e e p s h i k h a
G u p t a
D i g i t a l Marketing
Executive
Conducting competitors analysis to identify improvements as well as increase visibility and rankings.
Using Google analytics software to monitor performance of client websites and make recommendations for improvement. Weekly monitored and analyzed the behavior of customers on website to optimize the content.
Social Media management.
Email Marketing with maintaining the mailing database. Designing website banners and assisting with web visuals. Manage and maintain keyword lists, including keyword rankings.
A D D I T I O N A L S K I L L S
I T S K I L L S
Knowledge of MS Office
Adobe Photoshop
Internet Applications.
Created different Text Ads & Image Ads as per requirements of the PPC campaign and regular performed Keyword Bidding according to campaign objectives, also looked after Geographics and Demographics performance of the Adwords campaigns.
Google PPC: Writing Ads, Optimizing Campaign, Keywords Bidding and Conversion Tracking for Search and Display campaign.
Assuring proper implementation of different digital marketing tools and techniques such as SEO, PPC, Email Marketing etc Worked on Youtube Remarketing, Facebook Remarketing, Ad extensions, A/B testing, Dynamic Ads, Youtube
Analytics, Gmail Ads.
Knowledge of Ad-Customizer, IP Exclusion, Engagement Ads, Scripts, Bulk uploads, PLA.
K E Y C OMPETENCIES
E D U C A T I O N
BACHELOR OF TECHNOLOGY
ELECTRONICS & COMMUNICATION
SRM UNIVERSITY 2012 - 2016
CGPA: 7.98
English
Hindi
L A N G U A G E
Gaming
Dancing
Reading Facts
HOBBIES
Worked as Programmer Analyst in Cognizant Technology Solutions(July 2016- April 2018).
Worked for CISCO VIDEO TECHNOLOGIES on EPG (electronic program guide) which is used in digital set-top boxes for Listing the current, scheduled programs using action script and have an good understanding overall architecture of the system. Hands-On Experience on the project life Cycle methodology like AGILE.
A D D I T I O N A L E X P E R I E N C E
FREELANCER
PROJECT: B2B RETAIL BUSINESS
APRIL 2017- APRIL 2019
Launch advertisement campaign on the Facebook
platform by building relationships with key decision makers.
Prioritize and deliver timely, high quality work.
Designed product images and specification using Adobe Photoshop.
Created and handled client's Facebook and Instagram for promotion purpose.
Interacted with customer's queries on facebook.
Communicated and worked closely with clients in order to identify and assess their business situations.
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