KEITH LALONDE

**** ******** ******** ***********, **, L5N 7H2 905-***-**** ac94g5@r.postjobfree.com Dedicated and results driven Senior Executive, leveraging 20+ years of expertise driving revenues in start-up and enterprise expansion initiatives. Well versed in stakeholder engagement, developing brand awareness and implementing promotional, and affiliate marketing strategies. Adept in business development, analyzing growth opportunities and implementing strategic initiatives resulting in agreements and new partnerships. History of utilizing entrepreneurial, big picture approach to drive business growth through innovative sales initiatives and national account development programs. A capable leader with experience guiding and motivating teams. AREAS OF EXPERTISE

New Market Entry

Strategic Planning

Account Management

Profit & Loss Accountability

Recruitment and Selection

Ecommerce, Distribution & Sales

Customer Service & CRM Systems

Customer Acquisition & Penetration

QUALIFICATIONS

Operations Management, Retail and Leadership

Managed and developed main revenue verticals: retail, wholesale, mobile stores and online while performing at Kaboom Fireworks.

Successfully designed and implemented the integration of Kaboom Fireworks pallet displayer program with large chain retailer for the 2017 season.

Managed the Avid Life international affiliate sales team and managers utilizing leadership skills.

Appointed to Director role at Avid Life to facilitate transition from ADLE Limited to Praecellens Limited, operating as the international entity of Avid Life Media Inc.

Oversaw international expansion for Avid Life and developed international customer service team to over 30 professionals.

Managed hiring, scheduling and the day to day management of the customer service and chargeback teams at Avid Life.

Program, Financial, Ecommerce and Systems Management

Reviewed and approved invoices and expenses by utilizing financial management skills.

Approved and oversaw affiliate program (Pernimus Limited) for international/ domestic markets.

Provided payment processing oversight and on-boarding. Developed strategies and long-term plans for on-boarding payment types and currencies to support international expansion.

Sourced and implemented email CRM systems to enhance account management functions.

Collaborated with operations team to develop and implement phone system scaling from three countries to over 45 countries, ultimately providing support in 25 languages.

Developed proprietary Ecommerce fraud detection tools and risk management procedures.

Implemented protocols to minimize risk of fraudulent affiliate marketing activities.

… Continues

KEITH LALONDE PAGE 2

QUALIFICATIONS CONTINUED

Sales and Business Development

Provided business development by managing new bookings, implementing growth strategy and developing best practices.

Recommended revisions to intake process while performing at VisaPlace, successfully improving conversion rates and sales.

Consistently achieved KPI’s by training staff on sales strategies, improving sales scripts and overseeing talent acquisition.

Performed as a Senior member of the Avid Life executive team, successfully growing annual revenue from $12 million to over $100 million over a six-year period, between 2008 to 2014.

Oversaw the sale of assets and IP holdings utilizing stakeholder relation and communication skills. PROFESSIONAL EXPERIENCE

VisaPlace Immigration Law Firm – Toronto, ON 2017 – 2018 DIRECTOR OF SALES

Kaboom Fireworks Inc., – Toronto, ON 2017

CHIEF OPERATING OFFICER

Praecellens Limited & Pernimus Limited, - Limassol Cyprus 2013 – 2016

(Subsidiary of Avid Life Media)

MANAGING DIRECTOR

Avid Life Media Inc., – Toronto, ON 2010 - 2013

VICE PRESIDENT, CUSTOMER SERVICE/ OPERATIONS

Avid Life Media Inc., – Toronto, ON 2008 - 2010

OPERATIONS MANAGER

BOARD INVOLVEMENT

Conservation Halton – Halton Region Canada 2004 – 2013 DIRECTOR

Parks and Recreation (1 year course) Sault EDUCATION College of Applied Arts and Technology 1988 Forestry Technician Diploma (2 year course) Sault College of Applied Arts and Technology 1987

~References Available on Request~

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