Design Sales

DISCOVER

What, whom, and Why

Business Goal

Competitive Analysis

User Research

DEFINE

Persona, Empathy Map

User Journey

Storyboard

Affinity Map

Value Proposition

IDEATE

Brainstorming

Mind Mapping

Information Architecture

PROTOTYPE

Paper Prototype

Wireframe, Test & Feedback

Interactive Prototype

EVALUATE

A/B Testing

2018-19

2008-11

2002-04

EDUCATION

CORE COMPETENCIES

UI/UX Design

Human Centered Design

Design Thinking

Prototyping & User Personas

Usability Testing

Agile and Team Management

Graphic Design

Product Planning

Quantitative Analysis

SOFTWARE SKILLS

Adobe XD

Sketch

Framer

HTML/CSS/Bootstrap

Android Studio

Adobe Photoshop

Adobe Illustrator

Adobe Dreamweaver

Google AppSheet

Adobe Campaign

Adobe InDesign

Open Cart

PROCESS KNOWLEDGE

Design Thinker

Ritesh Gupta

ALPINE APPARELS PVT. LTD April 04 to April 07

Product Designer

• Managed content and maintained the company website; Designed T-shirt graphics FREELANCE EXPERIENCE

• Developed UI/UX for, mojo, wicket, mufti, cropin.com, trendzdrive.com, tsushyderabad

• Won several design contests on 99designs.com, and crowdspring.com

• Developed catalogs for asianpaints, arvind mills, flying machine, and Arrow Contact

Oct 15 to Aug 18

PROFESSIONAL EXPERIENCE

CREDO BRANDS PVT. LTD

Design Lead: UI/UX, Product Branding, Web Portal, Graphics, Wovens

• Developed UI/UX for the company’s e-commerce website, configured Google analytics and other SEO tools, resulting in 5% increase in annual sales for the company

• Conceptualized, designed and developed a mobile application prototype to streamline product design and development ; Re-designed end to end process that reduced prod- uct development time by 30% and employee overtime by 20%

• Enhanced and improved the company’s brand presence by developing rich media e-content and marketing materials for company advertisements on leading e-commerce websites and on Instagram and Facebook

• Introduced agile management techniques such as sprints, sprint planning, daily standup meetings, sprint reviews, release planning, and management

• Conducted Ethnography and Netnography Research to develop a new product line NUMERO UNO CLOTHING LTD May 10 to Sep 15

Creative Head: Product Branding, Web Portal, Graphics, Wovens

• Conceptualized and spearheaded the development of company’s e-commerce website that included UI/UX design, wireframe development, IA diagram, navigation flow which improved the brand presence and established a new channel for sales

• Conceived the new logo and product packaging (including tags, labels, tri-packs) and collaborated with an advertising and communications agency which helped transform the brand’s old image into a more youth-centric entity

• Formulated brand campaigns including photoshoots, styling, and marketing content for the company’s various product lines

May 07 to April 10

C.O.E.D LTD. (A startup in 2007)

Senior Product Manager: Branding, Online Portal & Wovens

• Conceptualized the identity and logos for multiple products for the company

• Developed brand manuals, product packaging, corporate communication stationary, hoarding design, catalog, pamphlets, newspaper ads, magazine ads, and website designs uman-centered designer with extensive experience in UI/UX for web and mobile applications. Experienced in website and mobile identity design, media promotional content development, brand manuals, and package design. Team player with a track record of working successfully in complex and matrixed organizations. A consistent high performer who develops creative, human-centric designs to solve business and technical problems. Northwestern University, McCormick School of Engineering (M.S in Product Design & Development) Coursework: Human Centered Design, Agile Management, Design Thinking, Qualitative Data Analysis, UI/UX, App Development Management Development Institute, Gurgaon, India (Masters in Business Administration(MBA)) Coursework: Marketing, Brand Management, Advertising, Product & People Management, Data Analysis,Process & General Management National Institute of Fashion Technology, Delhi, India (Post Graduate in Design) Coursework: Graphic Design, Apparel & Accessories Design, Design Tools & Methodologies, Product Development

312-***-**** I ********@*****.***

312-***-****(alternate)

Portfolio www.riteshgupta.co

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