Morgan Severson
Lonsdale, MN ***** 651-***-**** *****************@*****.***
Career Profile
High-performing, accomplished, self-directed professional with seasoned experience in marketing, branding, customer service, client relationship management, and sales seeks to bring strong skills and performance to a growing organization. Excel in business development strategy and leveraging of market research and trends analytics skills that further drives revenues for the business. Accomplished in all areas of client, co-worker and management relations with keen ability to build and maintain long-term, mutually beneficial relationships.
AREAS OF EXPERTISE
Customer Service
Training & Employee Development
Best Practices/Process/Procedures
Campaigns & Promotions
Marketing & Sales/Brand Development
Food & Beverage Services/Hospitality Industry
Communications
Web & Social Media
Business Development
PROFESSIONAL EXPERIENCE
OLD CHICAGO RESTAURANT, Apple Valley, MN 12/2007 to Present
Customer Service
Actively leading initiatives for national chain restaurant location with customer service strategy development, CRM, marketing collateral, branding, team-building and sales campaigns/promotions.
Performed exemplary service and exceeded all set targets and deliverables that led to recognition as “Employee of the Month” in August of 2015 and 2017.
Developed and implemented creative rewards program that increased customer retention by 75% that elevated sales and revenues for the business.
Spearheaded successful strategy to re-brand restaurant that included collating high-performance marketing team to promote sales and launch initiatives.
FIVE STAR PROFESSIONAL, Eagan, MN 12/2010 to 4/2015
Market Researcher
Managed deliverables to provide research on awarded professionals, inclusive of furnishing marketing tools for key clients, data analysis and information gathering, and initiatives to further business growth.
Performed in-depth review and analysis on key data and information on awarded professionals in consumer sectors to provide accurate representations and summations on client satisfaction and service.
Consulted with array of clients to guide them with use and application of tools to optimize their marketing potential.
Analyzed marketing patterns and trends that generated new approaches to drive long-term growth.
KWIK TRIP, Apple Valley, MN 7/2005 to 3/2010
Service Manager
Collaborated with Store Manager to oversee daily operations and developed creative marketing approaches to optimize and grow sales performance in the local areas with a focus on product value and service to drive CRM and satisfaction.
Developed and launched innovative gift card marketing program through traditional collateral that drove 30% sales growth and raised awareness of brand.
Created new market strategy for food and beverage presentations that contributed to 20% sales increase within 2 month time frame.
EDUCATION & CERTIFICATES
Bachelor of Science Business Administration; Minor: Marketing, Communications Metropolitan State University St. Paul, MN (8/2015)
Associate of Arts General Business Inver Hills Community College Inver Grove Heights, MN (6/2012)