NANDINI PRAKASH

+91-956-***-****

ac940x@r.postjobfree.com

PROFESSIONAL EXPERIENCE

Dineout Times Internet Group, Noida

Assistant Manager February 2019 – May 2019

• Collaborating with internal and external clients on project updates, optimization, and strategizing for future projects plans

• Designed web banners and email graphics needed for weekly promotions; as well as banners for social media promotion, customer contests, sales, or special events. Snapdeal, Gurgaon

Senior Associate April 2018 – January 2019

• Increased orders from emails by 15% by experimenting with user personalization and content

• Achieved 9% increment in email open rate by performing A/B tests on subject lines

• Prepared and executed daily e-mail campaigns. Conducted email campaign setup including email HTML coding and configuration, optimized existing creatives for A/B testing, targeting, scheduling, tracking, testing, and deployment

• Strategized & scaled up Newsletter experiments to achieve targeted click-to-open rate

• Operated as lead designer for E-mail marketing, monthly dissemination to over 300 million users

• Designed responsive mobile friendly newsletter templates for better user engagement

• Enhanced user engagement through app notifications with successful experiments in design

• Launched browser notifications as communication channel and scaled up to 5L+ user base Associate April 2016 – March 2018

Senior Website/Graphic Designer April 2014 – March 2016

• Designed marketing landing pages and newsletters for retention journeys

• Designed personalized newsletters such as triggers and transactions

• Created and tested dynamic newsletters & reduced the dependency on different teams

• Designed and developed landing pages, banner ads, sales pages, and micro-sites

• Designed guideline for E-mail marketing campaigns to maintain brand identity & consistency Shopclues.com, Gurgaon

Website/Graphic Designer April 2013 – March 2014

• Designed and printed online interactive sales and marketing collateral

• Translated wireframes into web templates and graphics for use in the content management

• Developed and executed design and layout solutions for logos, business cards, flyers, brochures, and menus using Photoshop and Illustrator

• Worked closely with marketing manager to update and provide creative direction for projects on an on-going basis

Discover India Vacations P Ltd Gurgaon

Website/Graphic Designer August 2011 – April 2013

• Managed website and social media updates to keep image fresh and effective, increased S.E.O. ranking along with increased traffic to website

• Managed all department websites: ensured sites follow web standards, compatible with browsers and platforms, optimized for search engines and free of any errors

• Created the look and feel of the organization's online presence and social media forums

• Maintained and updated web content on daily basis Phoenix IT Group

Freelance Website/Graphic Designer June 2010 – June 2011

• Established and maintained new and repeat client design accounts

• Created custom web pages for the Internet, Including complete web site concepts, HTML & banners

ACHIEVEMENTS

• Successfully Conceptualized designed & conducted experiments for Snapdeal App Store Optimization by means of changes in the feature graphic, logo, screenshots, etc. Organic installs increased by 4% - 5% basis these changes

• Gold Award for Excellence at Snapdeal for successful campaign execution & support across all online marketing channels during Diwali – 2015

• Silver Award for Excellence at Snapdeal -2016

• Machate Raho Award for Excellence at Snapdeal -2018 EDUCATIONAL QUALIFICATIONS

• 1 Year graphic & web designing diploma (PCWD) from Arena Multimedia

• B.A (Hons) Political Science from Delhi University in 2008

• 12th from C.B.S.E. in 2005

• 10th from C.B.S.E. in 2003

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