Graphic Designer Social Media
Resume:
NANDINI PRAKASH
*******@*****.***
PROFESSIONAL EXPERIENCE
Dineout Times Internet Group, Noida
Assistant Manager February 2019 – May 2019
• Collaborating with internal and external clients on project updates, optimization, and strategizing for future projects plans
• Designed web banners and email graphics needed for weekly promotions; as well as banners for social media promotion, customer contests, sales, or special events. Snapdeal, Gurgaon
Senior Associate April 2018 – January 2019
• Increased orders from emails by 15% by experimenting with user personalization and content
• Achieved 9% increment in email open rate by performing A/B tests on subject lines
• Prepared and executed daily e-mail campaigns. Conducted email campaign setup including email HTML coding and configuration, optimized existing creatives for A/B testing, targeting, scheduling, tracking, testing, and deployment
• Strategized & scaled up Newsletter experiments to achieve targeted click-to-open rate
• Operated as lead designer for E-mail marketing, monthly dissemination to over 300 million users
• Designed responsive mobile friendly newsletter templates for better user engagement
• Enhanced user engagement through app notifications with successful experiments in design
• Launched browser notifications as communication channel and scaled up to 5L+ user base Associate April 2016 – March 2018
Senior Website/Graphic Designer April 2014 – March 2016
• Designed marketing landing pages and newsletters for retention journeys
• Designed personalized newsletters such as triggers and transactions
• Created and tested dynamic newsletters & reduced the dependency on different teams
• Designed and developed landing pages, banner ads, sales pages, and micro-sites
• Designed guideline for E-mail marketing campaigns to maintain brand identity & consistency Shopclues.com, Gurgaon
Website/Graphic Designer April 2013 – March 2014
• Designed and printed online interactive sales and marketing collateral
• Translated wireframes into web templates and graphics for use in the content management
• Developed and executed design and layout solutions for logos, business cards, flyers, brochures, and menus using Photoshop and Illustrator
• Worked closely with marketing manager to update and provide creative direction for projects on an on-going basis
Discover India Vacations P Ltd Gurgaon
Website/Graphic Designer August 2011 – April 2013
• Managed website and social media updates to keep image fresh and effective, increased S.E.O. ranking along with increased traffic to website
• Managed all department websites: ensured sites follow web standards, compatible with browsers and platforms, optimized for search engines and free of any errors
• Created the look and feel of the organization's online presence and social media forums
• Maintained and updated web content on daily basis Phoenix IT Group
Freelance Website/Graphic Designer June 2010 – June 2011
• Established and maintained new and repeat client design accounts
• Created custom web pages for the Internet, Including complete web site concepts, HTML & banners
ACHIEVEMENTS
• Successfully Conceptualized designed & conducted experiments for Snapdeal App Store Optimization by means of changes in the feature graphic, logo, screenshots, etc. Organic installs increased by 4% - 5% basis these changes
• Gold Award for Excellence at Snapdeal for successful campaign execution & support across all online marketing channels during Diwali – 2015
• Silver Award for Excellence at Snapdeal -2016
• Machate Raho Award for Excellence at Snapdeal -2018 EDUCATIONAL QUALIFICATIONS
• 1 Year graphic & web designing diploma (PCWD) from Arena Multimedia
• B.A (Hons) Political Science from Delhi University in 2008
• 12th from C.B.S.E. in 2005
• 10th from C.B.S.E. in 2003
Contact this candidate